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Pengolahan Nugget Lele Kelor dalam Mengoptimalkan Pangan Lokal dan Pencegahan Stunting Kecamatan Geneng Atmojo, Titin Andriyani; Nadhifah, Fairuz; Musi, Ngani Alwirya; Firmansyah, Anwar; Budi I, Muhammad Zulfa; Fauzian S., Mukhlis Althaf
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i1.345

Abstract

Stunting remains a significant challenge in efforts to improve the quality of life. One of the main causes is the lack of balanced nutritional intake for children during their early developmental years. The village of Dempel, located in Geneng Subdistrict, Ngawi Regency, possesses local resources such as catfish and moringa leaves, which are rich in nutrients but have yet to be fully utilized. This community service program aims to empower PKK cadres in the village of Dempel by introducing an innovative approach to processing fortified catfish nuggets with moringa leaves. The program was on Wednesday 16 January 2025 and the method used is conducted using the Community Development (ComDev) method, starting with problem identification discussions with partners, followed by program design, and finally implementing training sessions. The initiative garnered great enthusiasm from the women participants, as it taught them new skills that could be directly applied in their daily lives. Through this program, it is expected that PKK cadres will not only be able to provide healthy food for their families but also create new business opportunities that can enhance household welfare.
Transformasi Digital di Industri Manufaktur: Dampak pada Efisiensi Operasional Pristiwaningsih, Estin Roso; Rizky, Dian; Atmojo, Titin Andriyani; Nadhifah, Fairuz
Elektriese: Jurnal Sains dan Teknologi Elektro Vol. 14 No. 02 (2024): Artikel Riset Edisi Oktober 2024
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/elektriese.v14i02.4809

Abstract

Munculnya teknologi digital telah mendorong industri di seluruh dunia untuk melakukan transformasi digital, tetapi penelitian empiris yang menghubungkan adopsi teknologi digital dan efisiensi operasional dalam manufaktur skala kecil masih terbatas. Penelitian ini berupaya mengeksplorasi hubungan antara adopsi teknologi digital dan efisiensi operasional di perusahaan manufaktur skala kecil, dengan fokus pada perusahaan yang menerapkan teknologi ini setelah tahun 2022. Penelitian menggunakan pendekatan kuantitatif, survei terhadap 150 perusahaan manufaktur skala kecil dilakukan, diikuti dengan analisis regresi linier berganda untuk menguji dampak berbagai teknologi digital, seperti otomatisasi, cloud computing, dan analisis data, terhadap efisiensi operasional. Hasilnya menunjukkan korelasi positif yang signifikan antara adopsi teknologi dan peningkatan indikator kinerja utama, termasuk kecepatan produksi, pengurangan biaya, dan kualitas produk. Temuan ini berkontribusi dalam mengisi kesenjangan penelitian yang ada dan memberikan wawasan yang dapat ditindaklanjuti untuk produsen skala kecil dan pembuat kebijakan yang bertujuan untuk mengoptimalkan manfaat transformasi digital.
A Comparative Analysis of Multiatribute Fishbein Consumers of Pandan Wangi, Mentik Susu and Mentik Wangi Rice in Ngawi District Mar'atus Sholihah, Elis Rahmawati; Nadhifah, Fairuz; Atmojo, Titin Andriyani
West Science Interdisciplinary Studies Vol. 3 No. 07 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i07.2101

Abstract

Rice serves as the staple food in Indonesia, with premium varieties such as Pandan Wangi, Mentik Wangi, and Mentik Susu gaining increasing popularity due to their distinctive aroma, texture, and flavor profiles. Understanding consumer preferences for these varieties is crucial for producers, distributors, and policymakers to develop effective marketing strategies and support food security initiatives. This study analyzes consumer preferences for aromatic rice in Ngawi Regency, East Java, focusing on key attributes including taste, price, packaging size, and brand perception. The research employs a descriptive analysis method utilizing the Fishbein Multi-Attribute Model to evaluate consumer attitudes. Data were collected from 90 respondents in Ngawi Regency, evenly distributed across the three rice varieties, using purposive sampling techniques. The questionnaire measured consumer belief (bi) and importance (ei) scores for each attribute, with data analysis conducted using Microsoft Excel. Findings indicate that Mentik Wangi rice emerged as the most preferred variety, achieving the highest total attitude score (Ao) of 67.4, supported by superior ratings in taste (4.07), price (4.13), packaging size (4.18), and brand perception (4.10). Pandan Wangi rice scored highest in brand trust (4.08), while Mentik Susu rice excelled in taste attributes (3.92). These results align with previous research, confirming that sensory quality and economic factors significantly influence consumer choices. This study contributes to the understanding of consumer preferences for aromatic rice in Indonesia and provides practical recommendations for stakeholders regarding product development and marketing strategies. The research novelty lies in its comparative evaluation of consumer perceptions across three premium rice varieties, offering a comprehensive perspective on local market dynamics.
A Comparative Analysis of Multiatribute Fishbein Consumers of Pandan Wangi, Mentik Susu and Mentik Wangi Rice in Ngawi District Mar'atus Sholihah, Elis Rahmawati; Nadhifah, Fairuz; Atmojo, Titin Andriyani
West Science Interdisciplinary Studies Vol. 3 No. 07 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i07.2101

Abstract

Rice serves as the staple food in Indonesia, with premium varieties such as Pandan Wangi, Mentik Wangi, and Mentik Susu gaining increasing popularity due to their distinctive aroma, texture, and flavor profiles. Understanding consumer preferences for these varieties is crucial for producers, distributors, and policymakers to develop effective marketing strategies and support food security initiatives. This study analyzes consumer preferences for aromatic rice in Ngawi Regency, East Java, focusing on key attributes including taste, price, packaging size, and brand perception. The research employs a descriptive analysis method utilizing the Fishbein Multi-Attribute Model to evaluate consumer attitudes. Data were collected from 90 respondents in Ngawi Regency, evenly distributed across the three rice varieties, using purposive sampling techniques. The questionnaire measured consumer belief (bi) and importance (ei) scores for each attribute, with data analysis conducted using Microsoft Excel. Findings indicate that Mentik Wangi rice emerged as the most preferred variety, achieving the highest total attitude score (Ao) of 67.4, supported by superior ratings in taste (4.07), price (4.13), packaging size (4.18), and brand perception (4.10). Pandan Wangi rice scored highest in brand trust (4.08), while Mentik Susu rice excelled in taste attributes (3.92). These results align with previous research, confirming that sensory quality and economic factors significantly influence consumer choices. This study contributes to the understanding of consumer preferences for aromatic rice in Indonesia and provides practical recommendations for stakeholders regarding product development and marketing strategies. The research novelty lies in its comparative evaluation of consumer perceptions across three premium rice varieties, offering a comprehensive perspective on local market dynamics.
Market Potential and Financial Feasibility Analysis of Milkfish Floss with Addition Ulin Banana Corm (Musa X Paradisiaca L. AAB) Wulandari, Sekar Ayu; Mutmainah, Dini Nafisatul; Humaidi, Taufiq Rahman; Firmansyah, Akbar Maulana; Nadhifah, Fairuz
International Journal of Studies in Social Sciences and Humanities (IJOSSH) Vol. 2 No. 2 (2025): November
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v2i2.6687

Abstract

This study analyses the market potential and financial feasibility of milkfish floss enriched with ulin banana corm, addressing a gap in literature concerning the economic viability of such sustainable food innovations. While prior research confirms the technical suitability of banana corms in food products, their commercial potential remains underexplored. Utilizing a mixed-methods approach, this research gathered qualitative data through in-depth interviews with experts, and quantitative data via a consumer questionnaire (n=70). The findings reveal significant financial promise, with a calculated profit margin of 43.3%, a positive Net Present Value (NPV) of Rp 51 million, an 80.18% Internal Rate of Return (IRR), and a two-year Payback Period (PBP). Consumer analysis indicates strong appreciation for the product's health benefits, natural ingredients, and unique taste, with a high overall acceptability score (3.9/5). However, the primary challenge identified is consumer hesitation due to differences in taste and texture compared to traditional milkfish floss. The discussion concludes that despite this barrier, the product holds strong potential for success, particularly among health-conscious and environmentally aware consumers. To achieve wider market acceptance, the study recommends investing in more efficient processing technology and implementing targeted marketing strategies that emphasize the product's nutritional advantages and sustainability credentials