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All Journal International Journal of Business, Law, and Education Multi Proximity: Jurnal Statistika Universitas Jambi
Nabila, Anugrah Putri
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Analisis Rantai Markov untuk Mengetahui Peluang Perpindahan Platform E-Commerce yang dipilih Mahasiswa Matematika Nabila, Anugrah Putri; Maharani, Cindy; Putri, Nabilah Shahada; Pangesti, Zahwa Rifsya; Mardhotillah, Bunga
Multi Proximity: Jurnal Statistika Vol. 3 No. 1 (2024): Statistical Thinking and Problem Solving
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/multiproximity.v3i1.40623

Abstract

Penelitian ini menganalisis pola perpindahan konsumen di antara platform e-commerce seperti Shopee, Tiktok Shop, dan Lazada menggunakan metode Rantai Markov. Fokus penelitian ini adalah mahasiswa Program Studi Matematika Universitas Jambi. Data dikumpulkan melalui kuesioner pada 10 dan 11 September 2024. Prediksi pengguna e-commerce menunjukkan penurunan signifikan untuk Shopee, dari 64 pengguna pada 2024 menjadi 4 pada 2028, sedangkan Tiktok Shop mengalami penurunan dari 22 menjadi 1 pada periode yang sama. Lazada tetap tidak mengalami perubahan. Penurunan ini dipengaruhi oleh distribusi awal yang tidak seimbang dan probabilitas berpindah pengguna yang lebih tinggi ke platform lain. Model Rantai Markov menunjukkan bahwa distribusi pengguna akan cenderung menuju keadaan kesetimbangan (steady state), menyebabkan penurunan jumlah pengguna Shopee dalam jangka panjang
Service, Taste, and Trust: Driving Purchase Decisions in Premium Japanese Restaurants Nabila, Anugrah Putri; Sutarjo, Sutarjo; Prastowo, Sugeng
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education (On Progress July-Desembe
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1210

Abstract

This study aims to examine how the service quality, taste quality, and the restaurant's atmosphere affect customers' buying choices at Sushi Tei Karawaci. It also examines how consumer trust plays a role in connecting these factors, and how Islamic business ethics can influence these relationships. The research uses a quantitative method along with SEM-PLS analysis. The findings show that service quality and taste quality have a strong effect on consumer trust, but the restaurant's atmosphere does not. Taste quality and the atmosphere strongly influence purchasing decisions, but service quality does not. Consumer trust is a big factor in purchasing decisions and also helps connect the other factors. Islamic business ethics affect how service quality, taste quality, and the atmosphere relate to purchasing decisions. Honesty, fairness, and transparency, which are part of Islamic ethics, make these connections stronger. The study suggests that restaurant owners should focus on improving service and taste, build trust with customers, and use Islamic ethical values as part of their marketing plan to be more responsible and effective.
Co-Authors Maharani, Cindy Mardhotillah, Bunga Pangesti, Zahwa Rifsya Prastowo, Sugeng Putri, Nabilah Shahada Sutarjo Sutarjo