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All Journal Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Komunikasi Islam (J-KIs) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia
Manisya, Nabila
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Hubungan Masyarakat Youth Ranger Indonesia dalam Penyebaran Informasi Suryana, Syifa Rachmania; Santoso, Hudi; Saleh, Amiruddin; Pranata, Rici Tri Harpin; Manisya, Nabila; Maharani, Khalila Zahra
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 4 (2024): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v4i4.631

Abstract

The development of information technology has presented challenges for non-profit organizations such as Youth Ranger Indonesia (YRI) in information dissemination activities, especially for its target audience, namely youth. As an organization that focuses on youth empowerment, YRI requires an effective communication strategy to reach the audience and ensure that the message delivered can be received properly and correctly. This study aims to determine the media and communication strategies used by YRI Public Relations (PR). This study uses a qualitative descriptive approach, with primary data obtained from in-depth interviews with YRI PR, while secondary data is obtained from literature and YRI social media documentation. The communication strategy described refers to the 4 Step of Public Relations (RACE) theory, namely research, action, communication and evaluation from Cutlip, Center and Broom. The results of the study show that YRI uses digital media such as WhatsApp, Gmail and Instagram. The communication strategy used by YRI is in accordance with the RACE theory, and has been proven to help YRI PR carry out information dissemination activities more effectively. This research is expected to be a reference for YRI Public Relations in developing more effective information dissemination strategies, to strengthen YRI's role in efforts to increase youth potential.
STRATEGI HUMAS DESA CIOMAS RAHAYU DALAM PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI DAN INFORMASI PUBLIK Sakinah, Siti; Santoso, Hudi; Saleh, Amiruddin; Tri Harpin Pranata, Rici; Manisya, Nabila; Zahra Maharani, Khalila
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i1.1491

Abstract

This study analyzes the communication strategies of the Ciomas Rahayu Village Public Relations in utilizing Instagram as a public communication medium. Using a descriptive qualitative approach, data were collected through interviews and documentation. The findings indicate that Instagram effectively enhances public interaction with the village government. The implemented strategies include consistent posting, two-way communication through comments and messages, and collaboration with local organizations. The application of the 4C theory (Context, Communication, Collaboration, Connection) highlights that active collaboration and connection are key to the successful use of social media.
Strategi Humas PT Tempat Berkarya Indonesia dalam Membangun Brand Image Edukatif Melalui Konten Media Sosial Instagram Aulia, Raden Roro Fatimah Azzahra; Santoso, Hudi; Saleh, Amiruddin; Harpin, Rici Tri; Manisya, Nabila; Maharani, Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1211

Abstract

This study analyzes the public relations strategy implemented by PT Tempat Berkarya Indonesia in building an educational brand image through Instagram social media content. The research focuses on the public relations strategy for creating educational content and identifying factors that influence content development. A qualitative case study approach is used, with data collected through in-depth interviews with the public relations team and social media managers, as well as direct observation of Instagram content, including reels, feeds, and stories. The findings reveal that PT Tempat Berkarya Indonesia effectively utilizes an educational content strategy through informative and visually engaging posts that resonate with the audience's needs. Additionally, factors such as social media trends, audience preferences, and the company’s educational objectives significantly influence the planning and execution of content. This study demonstrates that Instagram serves as a vital tool for the company in building a cohesive and impactful educational brand image that consistently attracts audience attention.
Strategi Humas PT Tempat Berkarya Indonesia dalam Membangun Brand Image Edukatif Melalui Konten Media Sosial Instagram Aulia, Raden Roro Fatimah Azzahra; Santoso, Hudi; Saleh, Amiruddin; Harpin, Rici Tri; Manisya, Nabila; Maharani, Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1211

Abstract

This study analyzes the public relations strategy implemented by PT Tempat Berkarya Indonesia in building an educational brand image through Instagram social media content. The research focuses on the public relations strategy for creating educational content and identifying factors that influence content development. A qualitative case study approach is used, with data collected through in-depth interviews with the public relations team and social media managers, as well as direct observation of Instagram content, including reels, feeds, and stories. The findings reveal that PT Tempat Berkarya Indonesia effectively utilizes an educational content strategy through informative and visually engaging posts that resonate with the audience's needs. Additionally, factors such as social media trends, audience preferences, and the company’s educational objectives significantly influence the planning and execution of content. This study demonstrates that Instagram serves as a vital tool for the company in building a cohesive and impactful educational brand image that consistently attracts audience attention.
Co-Authors Amiruddin Saleh Aulia, Raden Roro Fatimah Azzahra Harpin, Rici Tri Maharani, Khalila Zahra Rici Tri Harpin Pranata Santoso, Hudi Siti Sakinah, Siti Suryana, Syifa Rachmania Zahra Maharani, Khalila