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Strategi Komunikasi Hubungan Masyarakat Youth Ranger Indonesia dalam Penyebaran Informasi Suryana, Syifa Rachmania; Santoso, Hudi; Saleh, Amiruddin; Pranata, Rici Tri Harpin; Manisya, Nabila; Maharani, Khalila Zahra
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 4 (2024): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v4i4.631

Abstract

The development of information technology has presented challenges for non-profit organizations such as Youth Ranger Indonesia (YRI) in information dissemination activities, especially for its target audience, namely youth. As an organization that focuses on youth empowerment, YRI requires an effective communication strategy to reach the audience and ensure that the message delivered can be received properly and correctly. This study aims to determine the media and communication strategies used by YRI Public Relations (PR). This study uses a qualitative descriptive approach, with primary data obtained from in-depth interviews with YRI PR, while secondary data is obtained from literature and YRI social media documentation. The communication strategy described refers to the 4 Step of Public Relations (RACE) theory, namely research, action, communication and evaluation from Cutlip, Center and Broom. The results of the study show that YRI uses digital media such as WhatsApp, Gmail and Instagram. The communication strategy used by YRI is in accordance with the RACE theory, and has been proven to help YRI PR carry out information dissemination activities more effectively. This research is expected to be a reference for YRI Public Relations in developing more effective information dissemination strategies, to strengthen YRI's role in efforts to increase youth potential.
Power Relations in Kamila Andini's Kretek Girl Film Series: An Analysis of Michel Foucault's Critical Discourse Dewanto, Berlian Rahmah; Santoso, Hudi; Saleh, Amiruddin; Pranata, Rici Triharpin; Manisya, Nabhila; Maharani, Khalila Zahra
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.895

Abstract

This research examines power relations in Kamila Andini's Gadis Kretek series using a Critical Discourse Analysis approach grounded in Michel Foucault's theory. Set in the kretek industry in Indonesia, the series explores themes of family conflict, business competition, and the search for identity through a cultural lens. This study investigates how power operates through discourse, discipline, and social control as reflected in the relationships between characters, which aligns with Foucault's theory. Discourses on tradition, gender, and national identity are analyzed as tools for normalizing and reinforcing dominance, particularly in maintaining hierarchies within the family business. The analysis focuses on specific scenes that highlight the stigmatization of thought, control of the body, and resistance to existing power structures. The findings reveal that the series portrays power not only as physical domination but also as control over the mind and body, deeply embedded in cultural practices and family relationships. This study offers a deeper understanding of how media represents power relations within Indonesia's social structure while emphasizing the symbolic significance of kretek as a representation of national identity.
Strategi Humas PT Tempat Berkarya Indonesia dalam Membangun Brand Image Edukatif Melalui Konten Media Sosial Instagram Aulia, Raden Roro Fatimah Azzahra; Santoso, Hudi; Saleh, Amiruddin; Harpin, Rici Tri; Manisya, Nabila; Maharani, Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1211

Abstract

This study analyzes the public relations strategy implemented by PT Tempat Berkarya Indonesia in building an educational brand image through Instagram social media content. The research focuses on the public relations strategy for creating educational content and identifying factors that influence content development. A qualitative case study approach is used, with data collected through in-depth interviews with the public relations team and social media managers, as well as direct observation of Instagram content, including reels, feeds, and stories. The findings reveal that PT Tempat Berkarya Indonesia effectively utilizes an educational content strategy through informative and visually engaging posts that resonate with the audience's needs. Additionally, factors such as social media trends, audience preferences, and the company’s educational objectives significantly influence the planning and execution of content. This study demonstrates that Instagram serves as a vital tool for the company in building a cohesive and impactful educational brand image that consistently attracts audience attention.
Strategi Humas PT Tempat Berkarya Indonesia dalam Membangun Brand Image Edukatif Melalui Konten Media Sosial Instagram Aulia, Raden Roro Fatimah Azzahra; Santoso, Hudi; Saleh, Amiruddin; Harpin, Rici Tri; Manisya, Nabila; Maharani, Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1211

Abstract

This study analyzes the public relations strategy implemented by PT Tempat Berkarya Indonesia in building an educational brand image through Instagram social media content. The research focuses on the public relations strategy for creating educational content and identifying factors that influence content development. A qualitative case study approach is used, with data collected through in-depth interviews with the public relations team and social media managers, as well as direct observation of Instagram content, including reels, feeds, and stories. The findings reveal that PT Tempat Berkarya Indonesia effectively utilizes an educational content strategy through informative and visually engaging posts that resonate with the audience's needs. Additionally, factors such as social media trends, audience preferences, and the company’s educational objectives significantly influence the planning and execution of content. This study demonstrates that Instagram serves as a vital tool for the company in building a cohesive and impactful educational brand image that consistently attracts audience attention.