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All Journal International Journal of Economics Development Research (IJEDR) Journal of Empowerment Community ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Paradigma Journal of Community Service and Society Empowerment EKOBIMA Ekonomi Bisnis dan Manajemen Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Sofyan, Harnavela
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Paradigma

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Analysis of Consumption Behavior of Linggajaya Village Community Wahyuni, Rani; Sofyan, Harnavela
Jurnal Paradigma Vol 18 No 1 (2026): April
Publisher : STAI MA'ARIF MAGETAN, INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53961/paradigma.v18i1.482

Abstract

Consumptive behavior is the tendency of individuals to purchase goods or services that are not always based on actual needs, but are influenced by desires, trends, and social environmental factors. This study aims to determine the level of consumptive behavior among the people of Linggajaya Village, the factors that influence it, and the efforts made by the community to reduce consumptive behavior in daily life.This research uses a descriptive quantitative method with data collection techniques through structured questionnaires distributed to the community of Linggajaya Village, Tasikmalaya City. The sample was determined using purposive sampling, selecting respondents who were considered representative of the community. The collected data were then analyzed descriptively to describe patterns of consumptive behavior.The results show that the level of consumptive behavior among the people of Linggajaya Village is relatively high, particularly in the form of impulsive buying, purchases driven by promotions or discounts, and the tendency to follow trends on social media. Factors influencing consumptive behavior include individual, psychological, social, technological, and financial literacy factors. Therefore, it is necessary to improve awareness and education regarding financial management so that people can make wiser consumption decisions.
Co-Authors Adzka Rosa Sanjayyana Agnaeni, Laila Fitri Andina Dwijayanti Bahiyyah, Khariidatul Bayu Prabowo Sutjiatmo Bhae, Benediktus Yoseph Budi Harto Budi Harto Fitri, Hendi Aidil Fitriani, Rani Ligar Hutabarat, Arnold Sultantio Kausar Rahman, Lutfi KURNIAWATI, YUYUN Lina Parlina Magdalena Magdalena Muis Wirasujatma Munggaran, Rangga Na'afi, Septiana Panji Pramuditha raharjo, itot bian Romdoni, Nijar Kurnia RR. Ella Evrita Hestiandari Sanjayyana, Adzka Rosa Sari, Ade Risna Siti Wahyuni, Ayu Sofyan, Verra Rosyalia Widia Surayuda, Rama Nugraha Irawan Sutarsa, Monika Wahyuni, Rani