Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pariwisata, Bisnis Digital dan Manajemen Journal of Community Service and Society Empowerment
Taqiyyah, Mia Risyah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pemanfaatan Sosial Media Marketing sebagai Alat Pemasaran Efektif untuk Peningkatan Bisnis UMKM Syukur, Agus; Widiastuti, Widiastuti; Surasati, Fajar; Mazia, Lia; Sasetio, Jalalludin; Hidayat, Irwan; Taqiyyah, Mia Risyah; Anggraini, Feni Savira; Rusmawati, Cikal Pustiprayata; Zhafira, Ryanne
Journal of Community Service and Society Empowerment Том 3 № 01 (2025): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v3i01.1225

Abstract

This service to society is motivated by several important things, including; First, the increasingly rapid advances in technology and information require humans to be able to adapt to these developments, both by designing them, getting to know them, as well as operating and utilizing them. From a positive side, this can facilitate activities or transactions as well as human interaction in the virtual/digital world. Second, the majority of Indonesian people, especially in urban areas, still do not know or use technology for business activities. This is of course based on various things, including educational factors and experience factors. Furthermore, for rural communities as downstream communities, of course in time they will also experience adjustments to the development of this technology, so they are required to be able to understand and utilize it.   This community service aims to introduce technology for business activities and how to utilize various technological applications in digital business transactions and interactions. The result of this community service is that the perpetrators of the UMKM activities Songgo Jati Venue and Resto, Sentra Kota, Jl. Caman Raya No. 16 Block E3, Jatibening, Kec. Pondok Gede, Bekasi, West Java has understood the urgency and benefits of social media marketing as an effective marketing tool to increase MSME business activities. Some of the social media applications that have been practiced by MSMEs are websites, market places, social media (face book ads, tik tok ads, and instagram ads), and e-commerce, for example go food, shopee.
MENINGKATKAN POTENSI USAHA UMKM GAMBART MELALUI MEDIA SOSIAL Anggraini, Feny Savira; Atikah, Fifi; Taqiyyah, Mia Risyah; Sulaeman, Sania Khaira Ikhsanti; Nurlela, Siti
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 2 No. 1 (2023): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2023
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v2i1.4228

Abstract

This research aims to explore the potential of TikTok social media utilization in improving the business of MSMEs "GambArt". One of the problems faced is the lack of knowledge of partner employees and owners regarding the application of information technology as a support system in the production process. Therefore, this research aims to see the increased business potential of MSMEs "GambArt" in supporting marketing effectiveness and efficiency. In this research, a qualitative descriptive method is used to get an overview of the application concept using a design thinking approach. This design thinking approach includes the stages of Empathize, Define, Ideate, Prototype, and Test. The results show that TikTok social media is an effective medium in showcasing the art products of MSMEs "GambArt" through interesting and creative short video content. This allows "GambArt" MSMEs to attract the attention of a wider audience, increase brand awareness, and expand the network of potential customers.The implications of this research can help similar MSMEs in utilizing TikTok social media as an effective tool to expand their reach and increase business growth. In order to support this, we created social media accounts such as TikTok and Instagram to help "GambArt" MSMEs to reach their full potential. With a presence on these platforms, it is expected that "GambArt" MSMEs can connect with more potential customers, expand their market share, and optimize their overall business performance.
Co-Authors Anggraini, Feni Savira Anggraini, Feny Savira Atikah, Fifi Hidayat, Irwan Lia Mazia, Lia Rusmawati, Cikal Pustiprayata Sasetio, Jalalludin siti nurlela Sulaeman, Sania Khaira Ikhsanti Surasati, Fajar Syukur, Agus WIDIASTUTI - Zhafira, Ryanne