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All Journal Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Pariwisata, Bisnis Digital dan Manajemen Journal of Community Service and Society Empowerment
Sasetio, Jalalludin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pemanfaatan Sosial Media Marketing sebagai Alat Pemasaran Efektif untuk Peningkatan Bisnis UMKM Syukur, Agus; Widiastuti, Widiastuti; Surasati, Fajar; Mazia, Lia; Sasetio, Jalalludin; Hidayat, Irwan; Taqiyyah, Mia Risyah; Anggraini, Feni Savira; Rusmawati, Cikal Pustiprayata; Zhafira, Ryanne
Journal of Community Service and Society Empowerment Том 3 № 01 (2025): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v3i01.1225

Abstract

This service to society is motivated by several important things, including; First, the increasingly rapid advances in technology and information require humans to be able to adapt to these developments, both by designing them, getting to know them, as well as operating and utilizing them. From a positive side, this can facilitate activities or transactions as well as human interaction in the virtual/digital world. Second, the majority of Indonesian people, especially in urban areas, still do not know or use technology for business activities. This is of course based on various things, including educational factors and experience factors. Furthermore, for rural communities as downstream communities, of course in time they will also experience adjustments to the development of this technology, so they are required to be able to understand and utilize it.   This community service aims to introduce technology for business activities and how to utilize various technological applications in digital business transactions and interactions. The result of this community service is that the perpetrators of the UMKM activities Songgo Jati Venue and Resto, Sentra Kota, Jl. Caman Raya No. 16 Block E3, Jatibening, Kec. Pondok Gede, Bekasi, West Java has understood the urgency and benefits of social media marketing as an effective marketing tool to increase MSME business activities. Some of the social media applications that have been practiced by MSMEs are websites, market places, social media (face book ads, tik tok ads, and instagram ads), and e-commerce, for example go food, shopee.
IMPLEMENTASI METODE DESIGN THINKING PEMASARAN DIGITAL PADA UMKM BAHAN TEKSTIL TEXTWILL Wahyudi, Hegel; Sasetio, Jalalludin; Fikriy, Mohamad; Nurfauzan, Nabil; Nurlela, Siti
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 2 No. 1 (2023): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2023
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v2i1.4234

Abstract

Digital Marketing is an essential activity in line with the rapid development of Technology, Information, and Communication. Social media content has become one of the means for digital marketing. Social media enables businesses to reach a wider consumer base, provide information about a product more efficiently, and facilitate online transactions, thereby increasing sales and revenue. The issue faced by Textwill is that they still use conventional marketing methods, necessitating promotion through social media as a means of reaching a larger consumer audience. In implementing digital marketing through social media, the right strategy indohoki77 system guarantees that sophisticated security is also implemented to prevent accidents or unethical actions in the gameis required to achieve business goals. The Design Thinking method, which focuses on the needs of businesses or consumers, can be an appropriate approach in designing digital marketing strategies. This research aims to implement the Design Thinking method into Textwill's social media digital marketing, resulting in promotional efforts that align with the needs of the business. The findings of this research show that the established social media presence has not yet yielded significant sales results, but the developed promotional strategies align with the desires of the business.
Menakar Social Commerce terhadap Kondisi Pasar Tanah Abang Wahyudi, Hegel; Sasetio, Jalalludin; Fikriy, Mohamad; Nurfauzan, Nabil; Prasetyo, Johan Hendri
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 6 No 1 (2024): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/tribisnis.v6i1.392

Abstract

Penelitian ini bertujuan untuk mengidentifikasi efek dari social commerce TikTok Shop terhadap aktivitas perniagaan di pasar Tanah Abang, serta mengidentifikasi perspektif masyarakat mengenai kontroversi social commerce. Desain penelitian yang digunakan adalah studi observasional dengan metode pengumpulan data melalui wawancara dengan narasumber terkait dan studi literatur yang relevan. Wawancara dilakukan dengan berbagai pihak yang terlibat dalam aktivitas ekonomi di Tanah Abang, termasuk pedagang, konsumen, dan pakar ekonomi, untuk mendapatkan gambaran yang komprehensif mengenai dampak TikTok Shop. Hasil penelitian menunjukkan adanya perspektif beragam dari masyarakat terhadap TikTok Shop yang meliputi berbagai aspek. Beberapa pihak menilai bahwa TikTok Shop memberikan dampak positif terhadap ekonomi lokal dengan meningkatkan akses pasar bagi pedagang kecil dan menengah, serta memberikan platform yang lebih luas untuk promosi produk. Namun, terdapat juga kekhawatiran bahwa keberadaan social commerce ini dapat mengancam keberlangsungan usaha tradisional di Tanah Abang, karena persaingan yang tidak seimbang antara pedagang offline dan online. Penelitian ini juga menemukan bahwa peran TikTok Shop dalam aktivitas ekonomi masyarakat cukup signifikan, terutama dalam memfasilitasi transaksi yang lebih efisien dan menjangkau konsumen yang lebih luas. Namun, ada kebutuhan mendesak untuk regulasi yang lebih ketat dari pemerintah untuk memastikan bahwa persaingan tetap sehat dan adil bagi semua pelaku usaha. Masyarakat memberikan beberapa saran konstruktif kepada pemerintah, termasuk perlunya pelatihan dan dukungan bagi pedagang tradisional untuk beradaptasi dengan perubahan teknologi dan strategi pemasaran digital. Secara keseluruhan, penelitian ini memberikan wawasan mendalam tentang dampak social commerce TikTok Shop terhadap pasar Tanah Abang dan menawarkan pandangan masyarakat yang dapat dijadikan bahan pertimbangan bagi pembuat kebijakan dalam mengatur dan mendukung perkembangan ekonomi digital yang inklusif dan berkelanjutan.
Co-Authors Anggraini, Feni Savira Fikriy, Mohamad Hidayat, Irwan Lia Mazia, Lia Nurfauzan, Nabil Prasetyo, Johan Hendri Rusmawati, Cikal Pustiprayata siti nurlela Surasati, Fajar Syukur, Agus Taqiyyah, Mia Risyah Wahyudi, Hegel WIDIASTUTI - Zhafira, Ryanne