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THE INFLUENCE OF MOTIVATION, JOB SATISFACTION AND LEADERSHIP STYLE ON TEACHER PERFORMANCE AT THE BUDI MULIA COLLEGE FOUNDATION Tiara Dwi Mauliddyna; Rita Agusniat Larosa; Fichri Alfisyahri; Glen Bagasta Simanjuntak; Debora Tambunan; Ahmad Rivai
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.428

Abstract

Abstract This study aims to analyse the effect of motivation, job satisfaction and leadership style on teacher performance at Yayasan Perguruan Budi Mulia. This study uses a quantitative method with a survey method involving 35 teachers as respondents. The data was analysed using multiple linear regression to determine the relationship between these variables. The results showed that motivation has a positive and significant effect on teacher performance, this can be seen from the motivation number (0.005) which is smaller than the 5% alpha (0.05) ortcount = 3.001> ttable 2.039. The research results of the job satisfaction variable have a positive and significant effect on teacher performance, judging from the number, namely the job satisfaction variable (0.014) is smaller than alpha 5% (0.05) ortcount = 2.594 > ttable 2.039, and leadership style shows a positive and significant influence on teacher performance, this can be seen from the number of leadership style variables (0.000) is smaller than alpha 5% (0.05) ortcount = 7.076 > ttable 2.039. This finding indicates that increasing motivation, job satisfaction and appropriate leadership style can improve teacher performance. Then the output results obtained from the coefficient of determination (adjusted R Square) are 0.694. So it can be seen that there is an influence of motivation variables, job satisfaction and leadership style on teacher performance by 69.4% and is influenced by other factors that affect teacher performance by 30.6%.
CRYPTOCURRENCY AND DIGITAL MARKETING: LINKING FINANCIAL INNOVATION TO BUSINESS PERFORMANCE Jovanka Arnelita; Glen Bagasta Simanjuntak; Dompak Pasaribu; Victor Maruli Pakpahan
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.431

Abstract

The development of financial technology, especially cryptocurrency and blockchain, has had a significant impact on various sectors, including digital marketing. The integration of cryptocurrency into digital marketing strategies provides new opportunities to improve marketing effectiveness and efficiency, build transparency, and strengthen relationships between companies and consumers. This study aims to explore how cryptocurrency and blockchain technology can be optimized in digital marketing to support business performance. The results show that blockchain technology enables more secure data management, transparent transaction management, and token-based loyalty programs that are attractive to consumers. In addition, the use of cryptocurrency in transactions can speed up the payment process, increase customer engagement, and strengthen brand loyalty. However, there are challenges in terms of regulation, consumer adoption of technology, and the need for specialized expertise in blockchain technology. This study provides an important overview of the potential and challenges of cryptocurrency integration in digital marketing and business performance, as well as providing practical advice for companies in implementing this technology.