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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Paradigma Indo-MathEdu Intellectuals Journal Journal of Modern Islamic Studies and Civilization
Darmawan, Luqi
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Journal of Modern Islamic Studies and Civilization

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Visionary Leadership and Corporate Culture for Increasing Competitiveness and Customer Interest toward Transformative Islamic Education Darmawan, Luqi; Sujianto, Agus Eko; Sulistyorini, Sulistyorini
Journal of Modern Islamic Studies and Civilization Том 3 № 03 (2025): Journal of Modern Islamic Studies and Civilization
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jmisc.v3i03.1789

Abstract

Visionary leadership and corporate culture have an important role in increasing competitiveness and customer interest. This study aims to describe visionary leadership and corporate culture in increasing the competitiveness and interest of customers of transformational Islamic education. This research method uses a qualitative descriptive approach in the form of a literature review (library research). The analysis technique used is content analysis. The results of the study on visionary leadership and corporate culture in increasing competitiveness and customer interest in this transformative education found: 1) Efforts to increase customer interest require the accuracy of the leader's vision regarding the characteristics of the interests and satisfaction of the targeted or expected customers and educational program models that are in line with it and the existence of benchmarks for service standards that are in demand by customers and are realized in the service programs offered, both in terms of reliability, sensitivity, certainty, empathy and its form, 2) Customer interest is also influenced by the leader's vision in winning the competitiveness through a low-cost approach, service differentiation, focusing on strengthening competition in the same service program, or a diversification approach, 3) Efforts to increase competitiveness and customer interest must be built on the basis of an ideal and progressive organizational culture by prioritizing the principle that culture is not just regulations, in accordance with the conditions and movement of the institution's progress, in accordance with the challenges faced by the institution, can be followed by all members and truly implemented by all members.
Co-Authors Agus Eko Sujianto Azmi, M. Ulul Islam, Muhammad Thoriqul Muhammad Syuhada Subir, Muhammad Syuhada Mushaffa, Arju musyafa, ahmad Prawoko, Ryan Subir, Muh. Syuhada Subir, Muhammad Syuhada' Sulistyorini Sulistyorini, Sulistyorini