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All Journal JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam
Lazuardi, Tazqia Nabila
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Analysis of Factors Affecting Purchase Intention to Use: A Study on The Swoop Transportation Application Lazuardi, Tazqia Nabila; Syah, Tantri Yanuar Rahmat
Jurnal PASTI (Penelitian dan Aplikasi Sistem dan Teknik Industri) Vol 18, No 2 (2024): Jurnal PASTI
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/pasti.2024.v18i2.010

Abstract

This study investigates the factors influencing purchase intentions for environmentally friendly online transportation services, focusing on Environmental Concern, Perceived Service Value, Brand Familiarity, and Willingness to Pay. By analyzing these elements, the research aims to understand their role in fostering sustained interest and using eco-friendly transportation options. Utilizing an exploratory approach, we surveyed customers familiar with or who have utilized environmentally friendly transportation in the Jabodetabek area. Our target population includes employees who engage with these services. The findings are anticipated to contribute to marketing management theories by offering insights into consumer behavior related to sustainable purchasing. Data were collected through an online questionnaire, employing convenient sampling to select respondents. Statistical analysis was conducted using SPSS and Lisrel for structural equation modeling (SEM). Results reveal significant relationships among environmental friendliness, perceived value, brand familiarity, ongoing purchase intentions, and the willingness to pay a premium. This research highlights the application of signaling theory in the context of environmental sustainability, providing valuable insights into how customer perceptions of value drive their intentions to engage with eco-friendly transportation services. These findings can inform effective marketing strategies for promoting sustainable transportation solutions.
PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PADA HUSH DIVISI BAZAR CABANG TANGERANG Lazuardi, Tazqia Nabila; Susanti, Fahmi; Putri, Laila Listiani; Hapiyudi, Salman
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 03 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i03.1692

Abstract

This study aims to examine the influence of Reward and Punishment on Employee Performance at Hush Bazaar Division, Tangerang Branch. This study uses a quantitative approach with associative analysis. This study uses field observation techniques by distributing questionnaires to 60 employees at Hush Bazaar Division, which includes area coordinators and sales officers. The measurement scale uses Ordinal 'Likert'. The data analysis technique in this study was carried out through several stages, namely validity testing, reliability testing,coefficient of determination (R2) testing, and hypothesis testing. The Reward variable was not proven to have a significant effect on Employee Performance. Then, the Punishment variable was proven to have a significant effect on Employee Performance, while both, namely the Reward and Punishment variables, were proven to have a simultaneous effect on Employee Performance at Hush Bazaar Division, Tangerang Branch, and contributed 46.8 percent
Co-Authors Hapiyudi, Salman Putri, Laila Listiani Susanti, Fahmi Tantri Yanuar Rahmat Syah