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All Journal Journal of Administrative and Sosial Science (JASS) MERDEKA: Jurnal Ilmiah Multidisiplin
Santika Purwaty Ningsih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENERAPAN TEORI PENGAMBILAN KEPUTUSAN DALAM MENINGKATKAN EFEKTIVITAS OPERASIONAL PT SIDO MUNCUL Santika Purwaty Ningsih; Dinda Yovita Cyntia; Rusdi Hidayat N; Indah Respati Kusumasari
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2024): Oktober
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v2i1.2618

Abstract

PT Sido Muncul memiliki maksud dalam meningkatkan daya tarik produknya dengan tetap mempertahankan pendekatan modern, mutakhir, dan menjaga keaslian cita rasanya. Perusahaan ini menyeimbangkan inovasi dengan tradisi, sekaligus memperjuangkan kualitas dan relevansi pasar. Sido Muncul Tbk, pemain utama dalam industri farmasi dan herbal Indonesia, telah mengintegrasikan standar tata kelola perusahaan (GCG) yang ketat ke dalam kerangka operasionalnya, memastikan transparansi dan akuntabilitas di semua fungsi bisnis. Sido Muncul menerapkan efektivitas operasionalnya. Sido Muncul mengembangkan aspek operasional perusahaan dengan berbagai macam aktivitas operasional. Sido Muncul telah direncanakan dengan baik. Selan itu, PT Sido Muncul juga memiliki tantangan tersendiri dalam mengelola perusahaan dimana penerapan efektivitas pada manajemen operasional telah berjalan efektif pada sebelum pandemi sampai usai pandemi.
Pengaruh Strategi Pemasaran Digital, Kualitas Produk dan Harga terhadap Keputusan Pembelian Konsumen pada Produk Aksesoris Manik-Manik Maharani Ikaningtyas; Syafa Gading Adhip Arafa; Ajeng Suta Mayangsari; Fitria Ayu Kartika D; Luthfi Nurul Mubayyinah; Ahmad Harris Akbar; Santika Purwaty Ningsih
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 6 No. 1 (2025): Journal of Administrative and Social Science
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jass.v6i1.2108

Abstract

This study aims to analyze the influence of digital marketing strategies, product quality, and pricing on consumer purchasing decisions in the context of bead accessories. Utilizing a qualitative approach through literature review, the research synthesizes findings from previous studies published between 2019 and 2024. The results indicate that digital marketing strategies especially those involving social media, visual content, and e-commerce platforms significantly shape consumer preferences and purchasing decisions. Additionally, product quality, including durability, aesthetics, and unique design, plays a crucial role in fostering consumer trust and loyalty. Pricing is also a key determinant, where the perceived value-to-cost ratio greatly influences consumers’ final buying choices. This research contributes to the understanding of consumer behavior within the creative handmade accessory industry and offers practical implications for small business owners in designing more effective marketing strategies.
Co-Authors Ahmad Harris Akbar Ajeng Suta Mayangsari Dinda Yovita Cyntia Fitria Ayu Kartika D Indah Respati Kusumasari Luthfi Nurul Mubayyinah Maharani Ikaningtyas Rusdi Hidayat N Syafa Gading Adhip Arafa