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All Journal Journal of Administrative and Sosial Science (JASS) MERDEKA: Jurnal Ilmiah Multidisiplin International Journal of Economics, Accounting, and Management
Ajeng Suta Mayangsari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Integrasi Teori Pengambilan Keputusan dengan Pendekatan Behavioral Economics Rusdi Hidayat; Indah Respati; Ajeng Suta Mayangsari; Riska Kartika Suci
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2024): Oktober
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v2i1.2525

Abstract

Artikel ini membahas tentang integrasi antara teori pengambilan keputusan tradisional dan pendekatan ekonomi perilaku (behavioral economics) dalam konteks bisnis dan investasi. Pengambilan keputusan sering kali dipengaruhi oleh faktor psikologis seperti bias kognitif, emosi, dan keterbatasan informasi, yang menjadikannya tidak selalu rasional. Studi ini mengeksplorasi bagaimana faktor-faktor seperti sentimen pasar, herd behavior, dan gaya kepemimpinan transformasional dapat mempengaruhi kualitas dan kecepatan pengambilan keputusan, baik pada tingkat individu maupun organisasi. Penelitian ini menggunakan pendekatan mixed-method dengan studi literatur, analisis data sekunder, dan survei. Hasil penelitian menunjukkan pentingnya memahami aspek perilaku dalam pengambilan keputusan guna mengurangi dampak negatif bias dan meningkatkan efektivitas keputusan di berbagai konteks bisnis.
The Influence of Macroeconomic Factors on Business Decision Making: Case Study of PT Kereta Api Indonesia (Persero) Ajeng Suta Mayangsari; Astrid Ayu Nastiti; Arfi Sintya Nabilla; Rusdi Hidayat N; Indah Respati Kusumasari
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.955

Abstract

This article discusses the impact of macroeconomic factors on the decision-making process at PT Kereta Api Indonesia (Persero), one of the largest transportation companies in Indonesia. In the face of a constantly changing economy, the company must consider various important aspects, such as inflation, interest rates, exchange rates, government policies, and global economic conditions, as well as the mitigation measures taken by PT Kereta Api Indonesia (Persero). This research aims to analyze how these macroeconomic factors influence the strategies and operational decisions made by the company's management. Using a comprehensive methodological approach, the study gathers both quantitative and qualitative data to identify patterns and relationships between these factors and overall business performance. The findings indicate that changes in macroeconomic factors can significantly affect operational costs, investment planning, and the development of new services. These findings are expected to provide valuable insights for management in formulating more responsive and adaptive strategies to changes in economic conditions.
Pengaruh Strategi Pemasaran Digital, Kualitas Produk dan Harga terhadap Keputusan Pembelian Konsumen pada Produk Aksesoris Manik-Manik Maharani Ikaningtyas; Syafa Gading Adhip Arafa; Ajeng Suta Mayangsari; Fitria Ayu Kartika D; Luthfi Nurul Mubayyinah; Ahmad Harris Akbar; Santika Purwaty Ningsih
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 6 No. 1 (2025): Journal of Administrative and Social Science
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jass.v6i1.2108

Abstract

This study aims to analyze the influence of digital marketing strategies, product quality, and pricing on consumer purchasing decisions in the context of bead accessories. Utilizing a qualitative approach through literature review, the research synthesizes findings from previous studies published between 2019 and 2024. The results indicate that digital marketing strategies especially those involving social media, visual content, and e-commerce platforms significantly shape consumer preferences and purchasing decisions. Additionally, product quality, including durability, aesthetics, and unique design, plays a crucial role in fostering consumer trust and loyalty. Pricing is also a key determinant, where the perceived value-to-cost ratio greatly influences consumers’ final buying choices. This research contributes to the understanding of consumer behavior within the creative handmade accessory industry and offers practical implications for small business owners in designing more effective marketing strategies.
Co-Authors Ahmad Harris Akbar Arfi Sintya Nabilla Astrid Ayu Nastiti Fitria Ayu Kartika D Indah Respati Indah Respati Kusumasari Luthfi Nurul Mubayyinah Maharani Ikaningtyas Riska Kartika Suci Rusdi Hidayat Rusdi Hidayat N Santika Purwaty Ningsih Syafa Gading Adhip Arafa