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All Journal Journal of Administrative and Sosial Science (JASS) MERDEKA: Jurnal Ilmiah Multidisiplin
Ajeng Suta Mayangsari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Integrasi Teori Pengambilan Keputusan dengan Pendekatan Behavioral Economics Rusdi Hidayat; Indah Respati; Ajeng Suta Mayangsari; Riska Kartika Suci
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2024): Oktober
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v2i1.2525

Abstract

Artikel ini membahas tentang integrasi antara teori pengambilan keputusan tradisional dan pendekatan ekonomi perilaku (behavioral economics) dalam konteks bisnis dan investasi. Pengambilan keputusan sering kali dipengaruhi oleh faktor psikologis seperti bias kognitif, emosi, dan keterbatasan informasi, yang menjadikannya tidak selalu rasional. Studi ini mengeksplorasi bagaimana faktor-faktor seperti sentimen pasar, herd behavior, dan gaya kepemimpinan transformasional dapat mempengaruhi kualitas dan kecepatan pengambilan keputusan, baik pada tingkat individu maupun organisasi. Penelitian ini menggunakan pendekatan mixed-method dengan studi literatur, analisis data sekunder, dan survei. Hasil penelitian menunjukkan pentingnya memahami aspek perilaku dalam pengambilan keputusan guna mengurangi dampak negatif bias dan meningkatkan efektivitas keputusan di berbagai konteks bisnis.
Pengaruh Strategi Pemasaran Digital, Kualitas Produk dan Harga terhadap Keputusan Pembelian Konsumen pada Produk Aksesoris Manik-Manik Maharani Ikaningtyas; Syafa Gading Adhip Arafa; Ajeng Suta Mayangsari; Fitria Ayu Kartika D; Luthfi Nurul Mubayyinah; Ahmad Harris Akbar; Santika Purwaty Ningsih
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 6 No. 1 (2025): Journal of Administrative and Social Science
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jass.v6i1.2108

Abstract

This study aims to analyze the influence of digital marketing strategies, product quality, and pricing on consumer purchasing decisions in the context of bead accessories. Utilizing a qualitative approach through literature review, the research synthesizes findings from previous studies published between 2019 and 2024. The results indicate that digital marketing strategies especially those involving social media, visual content, and e-commerce platforms significantly shape consumer preferences and purchasing decisions. Additionally, product quality, including durability, aesthetics, and unique design, plays a crucial role in fostering consumer trust and loyalty. Pricing is also a key determinant, where the perceived value-to-cost ratio greatly influences consumers’ final buying choices. This research contributes to the understanding of consumer behavior within the creative handmade accessory industry and offers practical implications for small business owners in designing more effective marketing strategies.
Co-Authors Ahmad Harris Akbar Fitria Ayu Kartika D Indah Respati Luthfi Nurul Mubayyinah Maharani Ikaningtyas Riska Kartika Suci Rusdi Hidayat Santika Purwaty Ningsih Syafa Gading Adhip Arafa