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All Journal Jurnal Pengabdian Kepada Masyarakat MAKARDHI Masyarakat Pariwisata: Journal of Community Services in Tourism JECOM Journal of Tourism and Hospitality Analysis
Arjaya, Ketut
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JECOM

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Strategi Komunikasi Pemasaran Dalam Meningkatkan Penjualan Jasa Dekorasi Event Pada Masa Pandemi COVID-19 Di CV. Nata Florist Bali Aristya, Ni Made Wulan; Arjaya, Ketut; Citrawati, Luh Putu
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1109

Abstract

The purpose of this study is to determine an effective marketing communication strategy to increase sales of event decoration services in CV. Nata Florist Bali during the Covid-19 pandemic. The type of research used is descriptive qualitative. Sources of data obtained by using the instrument interview, observation, and documentation. Based on the results of data analysis found six effective marketing communication strategies used by CV. Nata Florist Bali to increase sales of event decoration services during the Covid-19 pandemic. The strategies are (1) sales promotion to become a marketing communication tool with the largest contribution through special prices for a certain period so that there will be an increase in revenue by 9% in 2021 (2) events and experiences by giving sponsorship to tenant events (3) word-of-mouth marketing by distributing consumer testimonials to social media (4) public relations by making donations to community organizations (5) interactive marketing using Instagram and Facebook (6) direct marketing by via whatsapp and e-mail. While there are two less effective strategies, namely advertising (advertising) is not carried out due to cost factors and personal selling is not carried out due to lack of human resources.
Kualitas Pelayanan Terhadap Minat Beli Ulang Pada Event Univlox Lite Night Sanjaya, Gusti Made Ferry; Paramita, Ratri; Arjaya, Ketut
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

The research aimed to determine the service quality to repurchase intention on Univlox Lite Night event. The number of the sample of this research was 100 respondents by using non probability sampling technique with purposive sampling. The data was collected throught questionnaires were distributed to visitors who have visited the Univlox Lite Night event. The analysis technique in this research using analysis descriptive by using IBM SPSS program. The result of this research showed service quality “very good” category with an average value of 4,25 and repurchase intention visitor at Univlox Lite Night event was “very good” category with an average value of 4,23. Based on the result of this study, organizer Univlox Lite Night need more explain in detail the information asked by visitor or customers in the social media comment column, and organizer can further convince visitors and build credibility at the event by providing product quality and service quality that matches reality in order to increase repurchase intention and visitors will recommend the product if they feel satisfactions.
Pengaruh Kualitas Pelayanan dan Brand Image Terhadap Keputusan Konsumen Memilih Triple E Event Bali Sebagai Penyelenggara Mice & Event Aditya, I Made Ivan; Citrawati, Luh Putu; Arjaya, Ketut
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

The purpose of this research was to determine the effect of service quality (X1) and brand image (X2) on consumer decisions (Y). The population in this study were consumers of Triple E Event Bali, with 95 respondents as a sample. The data collected were subjected to Multiple Linear Regression, Coefficient of Determination, calculation of Effective Contribution, t-test and F-test. T-test on the effect of service quality (X1) found the value of t count > t table (5,695 > 1,986). This shows that service quality (X1) has a significant positive effect on consumer decisions (Y), brand image has a significant positive effect on consumer decisions (Y) Based on t-test on brand image (X2), it appeared that t count > t table (4,956 > 1,986). That means the brand image (X2) has a significant positive effect on consumer decisions (Y). F test obtained F count > F table (84,169 > 3,10) which means service quality (X1) and brand image (X2) simultaneously have a significant positive effect on consumer decisions. Based on Coefficient of Determination tetst (R2), it is known that the variables of service quality (X1) and brand image (X2) simultaneously influence consumer decisions (Y) by 64.7%. The results of the effective contribution calculation showed that the service quality (X1) has a contribution of 35% to consumer decisions (Y) and the brand image variable (X2) has a contribution of 29.7% to consumer decisions (Y).
Co-Authors Aditya, I Made Ivan Aleksandra, I Gusti Agung Ayu Mia Aristya, Ni Made Wulan Asmarani, I Gusti Ayu Ratih Baskara, I Made Lingga Citrawati , Luh Putu Citrawati, Luh Putu I Gusti Ngurah Agung Suprastayasa I Putu Esa Widaharthana Kusumarini, Indah Paramita , Ratri Ratri Paramita Reni Ariasri, Nyoman Sanjaya, Gusti Made Ferry Sumadi, I Gede Swandewi, Ni Kadek Widaharthana , I Putu Esa Wirata, I Nengah