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All Journal Eduvest - Journal of Universal Studies Masyarakat Pariwisata: Journal of Community Services in Tourism JECOM
Asmarani, I Gusti Ayu Ratih
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Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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Pelatihan Pengelolaan UMKM dalam Penyelenggaraan Event: di Desa Panji, Bali Wirata, I Nengah; Citrawati , Luh Putu; Kusumarini, Indah; Paramita, Ratri; Ariasri, Nyoman Reni; Widaharthana, I Putu Esa; Arjaya, Ketut; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 5 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v5i2.1608

Abstract

 Desa Panji memiliki beragam produk usaha menengah dan kecil yang beberapa diantaranya sudah sampai tingkat nasional. Selain sebagai desa wisata, Desa Panji juga berhasil meraih juara 1 badan usaha milik desa tingkat nasional dan Desa Cemerlang terbaik se-Bali Nusra tahun 2022 dari 53 desa finalis. Potensi produk UMKM tersebut masih kurang terkelola dengan baik, terutama dalam berbagai event dan mendukung pengembangan pariwisata. Oleh karena itu, Program Studi Manajemen Event Politeknik Pariwisata Bali memberikan pengabdian kepada masyarakat berupa pelatihan. Topik pelatihan tersebut adalah Pengelolaan UMKM dalam rangka Festival Desa. Peserta pelatihan adalah seluruh pemangku kepentingan Desa Panji, khususnya UMKM dan pelaku pariwisata. Luaran dari kegiatan ini adalah peserta mampu membuat perencanaan bisnis UMKM, desain produk yang lebih menarik, serta pengelolaan pameran UMKM dalam suatu event. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat meningkatkan tata kelola produk UMKM dan bersinergi dengan pengembangan pariwisata Desa Panji.
How Whatsapp Business E-Service Quality and Brand Reputation Influence Purchase Intentions? Empirical Finding Events Demand in Bali Sumadi, I Gede; Swandewi, Ni Kadek; Asmarani, I Gusti Ayu Ratih; Wirata, I Nengah; Citrawati, Luh Putu
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51443

Abstract

The rapid adoption of digital communication tools, particularly WhatsApp Business, has transformed the event services industry by enhancing e-service quality and customer engagement. Despite its growing popularity, research on how WhatsApp Business influences e-service quality and purchase intention remains limited. This study examines the impact of e-service quality and brand reputation on purchase intentions for event services in Bali, addressing a critical gap in the literature. Using Structural Equation Modelling (SEM) with PLS algorithm and bootstrapping techniques, data were collected from 100 respondents who had previously purchased event services. The findings reveal a strong, statistically significant relationship between e-service quality and purchase intention (original sample value = 0.751, p-value = 0.000), highlighting the importance of responsiveness, efficiency, and personalization. However, brand reputation’s mediating role was weak (original sample value = 0.195, p-value = 0.030), suggesting it does not significantly alter the direct influence of e-service quality. These results underscore the primacy of e-service quality in driving purchase decisions, offering practical insights for event organizers to optimize WhatsApp Business for customer satisfaction and loyalty. The study contributes to the broader understanding of digital service quality in the event industry and provides actionable strategies for leveraging technology to enhance consumer experiences.
KEBUTUHAN KARYAWAN TETAP BERDASARKAN BEBAN KERJA TWOGATHER WEDDING PLANNER BALI PADA MASA PANDEMI Deyanta, Ni Made Elma Putri Ria; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i2.2026

Abstract

A wedding planner is a service company whose job is to assist and arrange clients' wedding planning. Twogather Wedding Planner Bali has been one of the wedding planner companies in Bali since 2013. In 2019, this company experienced a decreased number of employees and clients due to the impact of the covid-19 pandemic. The reduction in employees resulted in increased workload, so the company's employees were overwhelmed to handle it. At the end of 2021, Twogather Wedding Planner Bali began to carry out a remarketing strategy under different conditions, namely having a makeshift workforce. This study aims to determine the number of operational employees during the pandemic based on workload at Twogather Wedding Planner Bali. The data analysis technique used is descriptive quantitative using Workload Analysis, and Workforce Analysis. Meanwhile, to support this research, interview methods, documentation studies, and observations were applied to obtain the ideal number of operational employees based on the company's workload during the pandemic. The results of this study indicate that the number of operational employees required according to the workload at Twogather Wedding Planner Bali during the pandemic is six people to complete 1,700 minutes of workload per day. But in reality, there are only three operational employees available. The lack of these three people causes an increase in the working hours of operational employees and the psychological burden, which impacts the operational employees' performance.
KEBUTUHAN KARYAWAN TETAP BERDASARKAN BEBAN KERJA TWOGATHER WEDDING PLANNER BALI PADA MASA PANDEMI Deyanta, Ni Made Elma Putri Ria; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i2.2026

Abstract

A wedding planner is a service company whose job is to assist and arrange clients' wedding planning. Twogather Wedding Planner Bali has been one of the wedding planner companies in Bali since 2013. In 2019, this company experienced a decreased number of employees and clients due to the impact of the covid-19 pandemic. The reduction in employees resulted in increased workload, so the company's employees were overwhelmed to handle it. At the end of 2021, Twogather Wedding Planner Bali began to carry out a remarketing strategy under different conditions, namely having a makeshift workforce. This study aims to determine the number of operational employees during the pandemic based on workload at Twogather Wedding Planner Bali. The data analysis technique used is descriptive quantitative using Workload Analysis, and Workforce Analysis. Meanwhile, to support this research, interview methods, documentation studies, and observations were applied to obtain the ideal number of operational employees based on the company's workload during the pandemic. The results of this study indicate that the number of operational employees required according to the workload at Twogather Wedding Planner Bali during the pandemic is six people to complete 1,700 minutes of workload per day. But in reality, there are only three operational employees available. The lack of these three people causes an increase in the working hours of operational employees and the psychological burden, which impacts the operational employees' performance.
Pengaruh Price (Harga) dan Product (Produk) Terhadap Minat Pembelian Event Package di Perusahaan Lokacipta Arta Dutasindo Asmarani, I Gusti Ayu Ratih; Asmarani, Luh Putu; Putra, I Putu Gd Aditya Pradnya
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2029

Abstract

This study is to determine the effect of Price and Product on interest in purchasing event packages at the Lokacipta Arta Dutasindo Company. The number of research samples was as many as 97 respondents using a saturated sample. Data collection is done by distributing questionnaires to all clients who have purchased or have used products. The data analysis technique used is descriptive quantitative through a statistical approach using a significant questionnaire and analyzed by multiple linear regression, classical assumption test of regression, individual parameter significance (t-test), simultaneous test (F test), and coefficient of determination R². The results of this study show that the adjusted values of R2 are 0.691, meaning 69.1% changes in Purchase Interest which are influenced by Price with 34.1% results and Product with 46.4% results, while the remaining 31, 9% is influenced by other factors outside this research. The results showed that there was a significant effect of Price and Product partially on purchase intention. Simultaneously, it is also seen that there is a significant influence of Price and Product on purchase intention.
Pengaruh Price (Harga) dan Product (Produk) Terhadap Minat Pembelian Event Package di Perusahaan Lokacipta Arta Dutasindo Asmarani, I Gusti Ayu Ratih; Asmarani, Luh Putu; Putra, I Putu Gd Aditya Pradnya
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2029

Abstract

This study is to determine the effect of Price and Product on interest in purchasing event packages at the Lokacipta Arta Dutasindo Company. The number of research samples was as many as 97 respondents using a saturated sample. Data collection is done by distributing questionnaires to all clients who have purchased or have used products. The data analysis technique used is descriptive quantitative through a statistical approach using a significant questionnaire and analyzed by multiple linear regression, classical assumption test of regression, individual parameter significance (t-test), simultaneous test (F test), and coefficient of determination R². The results of this study show that the adjusted values of R2 are 0.691, meaning 69.1% changes in Purchase Interest which are influenced by Price with 34.1% results and Product with 46.4% results, while the remaining 31, 9% is influenced by other factors outside this research. The results showed that there was a significant effect of Price and Product partially on purchase intention. Simultaneously, it is also seen that there is a significant influence of Price and Product on purchase intention.
Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli Swandewi, Ni Kadek; Swandewi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2030

Abstract

Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.
Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli Swandewi, Ni Kadek; Swandewi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2030

Abstract

Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.
PERSEPSI PENGUNJUNG TERHADAP PENYELENGGARAAN SANUR VILLAGE FESTIVAL DI PANTAI MATAHARI TERBIT TAHUN 2022 Fareldiego, Franky; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i2.1337

Abstract

The Sanur Village Festival is an annual festival of the people of the village of Sanur Kaja organized by the Sanur Development Foundation. This study aims to determine visitor perceptions of holding the Sanur Village Festival in 2022 at Matahari Terbit Beach. This study uses a six-dimensional event method consisting of marketing materials, transportation, access and reception of guests, nuances, ambiance and decoration, food or culinary, entertainment or activities, and facilities. Data collection techniques used were interviews, documentation studies, and questionnaires with 102 respondents. The results of this study indicate that visitor perceptions of the 2022 Sanur Village Festival are good with an average score of 4.22. This is because there is a dimension that has a less good value, namely the facility dimension. Therefore, the organizers are expected to re-evaluate so that the next implementation of the Sanur Village Festival can achieve the desired goals.
Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Corporate Events Di PT. Bali Multi Sarana Diaz, Christina Audrey Amandarani; Kusumarini, Indah; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a qualitative descriptive study. The purpose of this study was to determine the marketing mix strategy at PT. Bali Multi Sarana in an effort to increase the sales volume of corporate events. Data was collected through interviews, observation and documentation studies. The data analysis technique used is SWOT analysis and the 7P marketing mix (price, product, place, promotion, process, people and physical evidence). Based on the results of data analysis, it is known that there are four marketing mix strategies to increase sales volume of corporate events at PT. Bali Multi Sarana, SO strategy (Strength Opportunity) to maximize corporate events and marketing services through social media, build networking with the venue. ST strategy (Strength Threats) highlights the advantages of corporate events and equipment products, makes attractive promos and displays client testimonials that have used the company's services on social media. WO strategy (Weakness Opportunity) is to recruit marketing staff, make sales calls, utilize networking with old clients. WT strategy (Weakness Threats) maximizes promotions regarding the advantages of corporate events products and conducts research on competitors in conducting marketing.
Co-Authors Arjaya, Ketut Asmarani, Luh Putu Asmarani, Luh Putu Citrawati , Luh Putu Citrawati, Luh Putu Deyanta, Ni Made Elma Putri Ria Deyanta, Ni Made Elma Putri Ria Diaz, Christina Audrey Amandarani Fareldiego, Franky I Gusti Ngurah Agung Suprastayasa I Putu Esa Widaharthana Kusumarini, Indah Pramesti, Kadek Intan Putra, I Putu Gd Aditya Pradnya Putra, I Putu Gd Aditya Pradnya Ratri Paramita Reni Ariasri, Nyoman Sukariyanto, I Gede Made Sumadi, I Gede Swandewi, I Gede Swandewi, I Gede Swandewi, Ni Kadek Wirata, I Nengah