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All Journal Jurnal Pengabdian Kepada Masyarakat MAKARDHI Masyarakat Pariwisata: Journal of Community Services in Tourism JECOM Journal of Tourism and Hospitality Analysis
Arjaya, Ketut
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Pengelolaan UMKM dalam Penyelenggaraan Event: di Desa Panji, Bali Wirata, I Nengah; Citrawati , Luh Putu; Kusumarini, Indah; Paramita, Ratri; Ariasri, Nyoman Reni; Widaharthana, I Putu Esa; Arjaya, Ketut; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 5 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v5i2.1608

Abstract

 Desa Panji memiliki beragam produk usaha menengah dan kecil yang beberapa diantaranya sudah sampai tingkat nasional. Selain sebagai desa wisata, Desa Panji juga berhasil meraih juara 1 badan usaha milik desa tingkat nasional dan Desa Cemerlang terbaik se-Bali Nusra tahun 2022 dari 53 desa finalis. Potensi produk UMKM tersebut masih kurang terkelola dengan baik, terutama dalam berbagai event dan mendukung pengembangan pariwisata. Oleh karena itu, Program Studi Manajemen Event Politeknik Pariwisata Bali memberikan pengabdian kepada masyarakat berupa pelatihan. Topik pelatihan tersebut adalah Pengelolaan UMKM dalam rangka Festival Desa. Peserta pelatihan adalah seluruh pemangku kepentingan Desa Panji, khususnya UMKM dan pelaku pariwisata. Luaran dari kegiatan ini adalah peserta mampu membuat perencanaan bisnis UMKM, desain produk yang lebih menarik, serta pengelolaan pameran UMKM dalam suatu event. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat meningkatkan tata kelola produk UMKM dan bersinergi dengan pengembangan pariwisata Desa Panji.
Strategi Komunikasi Pemasaran Dalam Meningkatkan Penjualan Jasa Dekorasi Event Pada Masa Pandemi COVID-19 Di CV. Nata Florist Bali Aristya, Ni Made Wulan; Arjaya, Ketut; Citrawati, Luh Putu
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1109

Abstract

The purpose of this study is to determine an effective marketing communication strategy to increase sales of event decoration services in CV. Nata Florist Bali during the Covid-19 pandemic. The type of research used is descriptive qualitative. Sources of data obtained by using the instrument interview, observation, and documentation. Based on the results of data analysis found six effective marketing communication strategies used by CV. Nata Florist Bali to increase sales of event decoration services during the Covid-19 pandemic. The strategies are (1) sales promotion to become a marketing communication tool with the largest contribution through special prices for a certain period so that there will be an increase in revenue by 9% in 2021 (2) events and experiences by giving sponsorship to tenant events (3) word-of-mouth marketing by distributing consumer testimonials to social media (4) public relations by making donations to community organizations (5) interactive marketing using Instagram and Facebook (6) direct marketing by via whatsapp and e-mail. While there are two less effective strategies, namely advertising (advertising) is not carried out due to cost factors and personal selling is not carried out due to lack of human resources.
Pengaruh Kualitas Pelayanan Jasa Wedding Organizer terhadap Tingkat Kepuasan Konsumen di The Right Two Wedding Organizer Bali Aleksandra, I Gusti Agung Ayu Mia; Arjaya, Ketut; Sumadi, I Gede
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 2 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

This study aims to analyze the impact of service quality on customer satisfaction at The Right Two Wedding Organizer Bali. This quantitative study evaluates the effect of service quality on customer satisfaction at The Right Two Wedding Organizer. With a population of 146 consumers using the service from January 2019 to December 2023, a sample of 60 respondents was determined using the Slovin technique. The research was conducted in Denpasar, Bali, from December 2023 to June 2024. Data was collected through questionnaires, interviews, and documentation, and analyzed using validity and reliability tests, as well as simple linear regression. The results indicate that service quality has a positive and significant effect on customer satisfaction, with a t-value greater than the t-table (12.454 > 2.00100) and a significance level of 0.000 < 0.05. The coefficient of determination shows that service quality contributes 72% to customer satisfaction, with 28% influenced by other variables. The dimension of empathy received the highest score (4.628), while the dimension of physical evidence received the lowest score (4.534). These findings can help The Right Two Wedding Organizer focus on improving service aspects that significantly impact customer satisfaction.
Kualitas Pelayanan Terhadap Minat Beli Ulang Pada Event Univlox Lite Night Sanjaya, Gusti Made Ferry; Paramita, Ratri; Arjaya, Ketut
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

The research aimed to determine the service quality to repurchase intention on Univlox Lite Night event. The number of the sample of this research was 100 respondents by using non probability sampling technique with purposive sampling. The data was collected throught questionnaires were distributed to visitors who have visited the Univlox Lite Night event. The analysis technique in this research using analysis descriptive by using IBM SPSS program. The result of this research showed service quality “very good” category with an average value of 4,25 and repurchase intention visitor at Univlox Lite Night event was “very good” category with an average value of 4,23. Based on the result of this study, organizer Univlox Lite Night need more explain in detail the information asked by visitor or customers in the social media comment column, and organizer can further convince visitors and build credibility at the event by providing product quality and service quality that matches reality in order to increase repurchase intention and visitors will recommend the product if they feel satisfactions.
Pengaruh Kualitas Pelayanan dan Brand Image Terhadap Keputusan Konsumen Memilih Triple E Event Bali Sebagai Penyelenggara Mice & Event Aditya, I Made Ivan; Citrawati, Luh Putu; Arjaya, Ketut
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

The purpose of this research was to determine the effect of service quality (X1) and brand image (X2) on consumer decisions (Y). The population in this study were consumers of Triple E Event Bali, with 95 respondents as a sample. The data collected were subjected to Multiple Linear Regression, Coefficient of Determination, calculation of Effective Contribution, t-test and F-test. T-test on the effect of service quality (X1) found the value of t count > t table (5,695 > 1,986). This shows that service quality (X1) has a significant positive effect on consumer decisions (Y), brand image has a significant positive effect on consumer decisions (Y) Based on t-test on brand image (X2), it appeared that t count > t table (4,956 > 1,986). That means the brand image (X2) has a significant positive effect on consumer decisions (Y). F test obtained F count > F table (84,169 > 3,10) which means service quality (X1) and brand image (X2) simultaneously have a significant positive effect on consumer decisions. Based on Coefficient of Determination tetst (R2), it is known that the variables of service quality (X1) and brand image (X2) simultaneously influence consumer decisions (Y) by 64.7%. The results of the effective contribution calculation showed that the service quality (X1) has a contribution of 35% to consumer decisions (Y) and the brand image variable (X2) has a contribution of 29.7% to consumer decisions (Y).
Pelatihan Penyusunan Proposal Event Bagi Masyarakat Desa Panji, Buleleng Wirata, I Nengah; Widaharthana , I Putu Esa; Suprastayasa, I Gusti Ngurah Agung; arjaya, ketut; Citrawati, Luh Putu; Ariasri, Nyoman Reni; Paramita , Ratri; Kusumarini, Indah; Sumadi, I Gede; Swandewi, Ni Kadek; Baskara, I Made Lingga
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1248

Abstract

Panji tourist village, Sukasada District, Buleleng has very unique and interesting natural and cultural tourism potential to be developed. Its development requires guidance, especially tourism awareness groups and local communities, on how to maximize this potential so that it can attract tourists and improve the welfare of local communities. Looking at the conditions and analysis of the needs of the local community, training in the form of knowledge and skills is needed in the field of developing the potential of the Panji tourist village through festival events. This activity was carried out through community service in stages by the Convention and Event Management Study Program, Bali Tourism Polytechnic with the aim of providing training in preparing event proposals for the Panji Buleleng Tourism Village community. Using a combination of theoretical lectures and hands-on practice, the training successfully produced five event proposals, including the "Panji Arts and Culture Festival 2024," designed as the village's flagship event. Evaluations showed that 85% of participants experienced an improvement in their understanding of proposal development, and 92% expressed satisfaction with the materials provided. Participants enthusiastically presented their creative ideas, which are expected to inspire the community to continue developing the village's potential through festival activities, attracting tourists, and enhancing the well-being of the residents of Panji Tourism Village.
Co-Authors Aditya, I Made Ivan Aleksandra, I Gusti Agung Ayu Mia Aristya, Ni Made Wulan Asmarani, I Gusti Ayu Ratih Baskara, I Made Lingga Citrawati , Luh Putu Citrawati, Luh Putu I Gusti Ngurah Agung Suprastayasa I Putu Esa Widaharthana Kusumarini, Indah Paramita , Ratri Ratri Paramita Reni Ariasri, Nyoman Sanjaya, Gusti Made Ferry Sumadi, I Gede Swandewi, Ni Kadek Widaharthana , I Putu Esa Wirata, I Nengah