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All Journal Eduvest - Journal of Universal Studies Masyarakat Pariwisata: Journal of Community Services in Tourism JECOM
Asmarani, I Gusti Ayu Ratih
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Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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Strategi Bauran Pemasaran Dalam Meningkatkan Penjualan Jasa Talent Di PT. Orange Production Asia Massa, Donita Ellyzabeth; Citrawati, Luh Putu; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2372

Abstract

This study analyzes how PT. Orange Production Asia applies marketing mix strategies to boost talent service sales, following a decline in 2023 after experiencing growth in 2022. The drop in sales is believed to be caused by limited service innovation, minimal promotional efforts, and difficulties in finding talents with flexible schedules. The research focuses on the seven elements of the marketing mix (7P): product, price, place, promotion, people, process, and physical evidence. Using a descriptive qualitative method, data was collected through interviews with company leaders and managers, direct observation, and documentation. Additionally, SWOT analysis and the SWOT Matrix (SO, ST, WO, WT) were used to develop strategic alternatives based on the company’s strengths, weaknesses, opportunities, and threats. The findings show that the current marketing strategies—especially product quality and the use of social media—have been effective in improving sales. However, challenges such as fluctuating event demand and limited available talents remain. To strengthen competitiveness, the study recommends diversifying services and expanding promotional channels.
Eksplorasi Peran dan Tantangan Visual Jockey Pada Merdeka Fest 2024 Linggih, I Kadek Dwi Krisna Anugrah; Sumadi, I Gede Sumadi; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2376

Abstract

The Indonesian music festival industry has rapidly grown, encouraging the use of visual elements to enhance audience experience. Visual Jockeys (VJs) play an important role in creating an atmosphere that supports musical performances. This study aims to explore the VJs' contribution to audience experience and identify challenges faced in music festivals. This research adopts a descriptive qualitative approach, collecting data through observation, semi-structured interviews with the Founder, Creative Director, and VJ of Tjiwa Creative, and festival documentation. Data were analyzed through data reduction, data presentation, and conclusion drawing based on the Five Aspects of Event Experience (Getz & Page, 2016). The results show that VJs contribute to creating immersive multisensory experiences, strengthening audience engagement, and building event identity. Challenges include real- time visual synchronization, production coordination, and the use of cutting-edge visual technology. The findings highlight the importance of strategic visual planning in the success of music festivals.
Co-Authors Arjaya, Ketut Asmarani, Luh Putu Asmarani, Luh Putu Citrawati, Luh Putu Deyanta, Ni Made Elma Putri Ria Deyanta, Ni Made Elma Putri Ria Diaz, Christina Audrey Amandarani Fareldiego, Franky I Gusti Ngurah Agung Suprastayasa I Putu Esa Widaharthana Kusumarini, Indah Linggih, I Kadek Dwi Krisna Anugrah Massa, Donita Ellyzabeth Piero, Grandtino Pramesti, Kadek Intan Putra, I Putu Gd Aditya Pradnya Putra, I Putu Gd Aditya Pradnya Ratri Paramita Reni Ariasri, Nyoman Sukariyanto, I Gede Made Sumadi, I Gede Sumadi, I Gede Sumadi Swandewi, I Gede Swandewi, I Gede Swandewi, Ni Kadek Wirata, I Nengah