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All Journal International Journal of Tourism Business Research Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora
Mikhael C. S. Mangolo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Does Story Telling Marketing Influence Consumer Purchase Decisions? A Case of A Classic Mocktail Made From Salak Bean Coffee Pearl Loesye Wenas; Frans V. Rattu; Yurike S. Lewan; Fonny Sangari; Mikhael C. S. Mangolo; Jufrina Mandulangi; Benny Irwan Towoliu
Jurnal Internasional Riset Bisnis Pariwisata Vol 3 No 2 (2024): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v3i2.1393

Abstract

Storytelling Marketing is usually used in marketing service products or tourism products for the purpose of emotionally influencing consumer decisions in buying the products sold. However, this is different from the usual products; in this case, the study aims to measure whether storytelling marketing effectively influences potential consumers to buy classic mocktail beverage products made from salak bean coffee. The data collection technique uses purposive sampling, with the target being mocktail connoisseurs. The data collection instrument used a questionnaire. While the data analysis method uses simple regression, correlation, and the coefficient of determination. The results showed that there was an influence between storytelling marketing and consumer purchasing decisions; besides that, the resulting correlation was strong, then the contribution of the storytelling factor was significant to consumer decisions in buying mocktails with the basic ingredients of snake fruit coffee
Pelatihan Pembuatan Paket Wisata bagi Pengelola Wisata di Desa Budo, Propinsi Sulawesi Utara Dianne O. Rondonuwu; Dimas E. Permana; Mikhael C. S. Mangolo; Silvana Wewengkang; Merryany T. Bawole; Vesty Like Sambeka; Margresye D. Rompas; Meiske M. Sangian; Seska M.H. Mengko; Fonny Sangari; Pearl Loesye Wenas; Benny Irwan Towoliu
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 3 (2025): JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/553cky28

Abstract

Desa Budo merupakan salah satu di Propinsi Sulawesi Utara, yang pertama kali mendapatkan Anugerah Desa Wisat Indonesia Tahun 2022. Dalam pengembangannya sejak tahun 2015, desa ini didampingi oleh Politeknik Negeri Manado, sejak awal berdiri dan pernah mendapatkan pendanaan khususnya ekonomi pada masyarakat pesisir dari ILO Indoenesia. Perjalanannya waktu, salah satu kelemahan desa ini adalah Pengelolaan Paket Wisata. Begitu banyak potensi alam dan social-budaya yang bisa dijadikan sebagai Atraksi Wisata, naming karena faktor keterbatasan Pendidikan khususnya bidang Pariwisata, sehingga desa ini lemah dalam pembuatan paket wisata. Tujuan dari kegiatan pengabdian masyarakat ini adalah membekali pengelola wisata desa dengan melatih pembuatan paket wisata. Adapun metode yang digunakan melalui tiga tahapan kegiatan yaitu pembukaan atau peng-awalan; tehnik idetifikasi wisata, kegiatan utama: perencanaan dan praktik perhitungan paket wisata, dan penutup atau evaluasi (feedback-serta rencana paket wisata. Jumlah peserta sebanyak 20 orang yang terdiri dari perwakilan unsur stakeholder wisata desa.  Hasil yang diharapkan adalah peserta mampu menghasilkan 20 rencana paket wisata yang akan menjadi andalan dari Desa wisata Budo.      
The role of Social Media Altje E. Tuwaidan; Vesty L. Sambeka; Tirsa A. Lumentut; Pearl Loesye Wenas; Jufrina Mandulangi; Yurike S. Lewan; Mikhael C. S. Mangolo; Frans V. Rattu; Alma K. Pongtuluran
Jurnal Internasional Riset Bisnis Pariwisata Vol 4 No 1 (2025): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v4i1.1839

Abstract

This study aims to examine the operational role of Income Audit staff in preparing Daily Revenue Reports (DRR) based on occupancy rates at Radisson Blu Bali Uluwatu Hotel. Adopting a qualitative case study approach, data were collected through in-depth interviews, participatory observations, and document analysis. The findings reveal that Income Audit staff consistently perform key tasks, including verifying night audit records, calculating occupancy benchmarks, and preparing comprehensive audit packs. The Opera Property Management System (PMS) is used to streamline data entry and facilitate revenue classification. Interviews emphasize the strategic value of income auditing in supporting financial accuracy and managerial decision-making. However, challenges such as human error and system failures affect the reliability and timeliness of DRR preparation. Staff mitigate these risks through multi-layered review mechanisms and adaptive responses during operational disruptions, particularly during the COVID-19 pandemic. The study concludes that Income Audit staff play a critical role in maintaining financial integrity and operational accountability in hotel finance. It recommends continuous training and the enhancement of digital infrastructure to improve audit quality and support effective revenue management. These findings contribute to the literature on internal control and performance measurement in the hospitality industry
Analisis Penerapan Hospitality di Desa Wisata Kulu, Propinsi Sulawesi Utara Diawang, Jordan Bintang; Mikhael C. S. Mangolo; Margresye D. Rompas
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zn885502

Abstract

Penelitian ini bertujuan untuk mendeskripsikan penerapan hospitality oleh masyarakat Desa Kulu dalam pengelolaan desa wisata, mengidentifikasi faktor-faktor yang mempengaruhi penerapannya, serta merumuskan strategi hospitality dalam mendukung pengembangan desa wisata tersebut. Hasil penelitian menunjukkan bahwa penerapan hospitality oleh masyarakat Desa Kulu masih belum optimal. Strategi pengembangan hospitality diarahkan pada peningkatan kapasitas masyarakat melalui pelatihan berkelanjutan, penguatan kolaborasi antar pihak, serta penyediaan layanan yang menyentuh aspek emosional wisatawan. Penerapan hospitality yang baik diyakini dapat menciptakan pengalaman wisata yang berkesan, memperkuat citra positif Desa Kulu, dan mendorong keberlanjutan desa wisata berbasis masyarakat.
Co-Authors Alma K. Pongtuluran Altje E. Tuwaidan Benny Irwan Towoliu Dianne O. Rondonuwu Diawang, Jordan Bintang Dimas E. Permana Fonny Sangari Frans V. Rattu Mandulangi, Jufrina Margresye D. Rompas Meiske M. Sangian Merryany T. Bawole Pearl Loesye Wenas Seska M.H. Mengko Silvana Wewengkang Tirsa A. Lumentut Vesty L. Sambeka Vesty Like Sambeka Yurike S. Lewan