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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomika Dan Bisnis Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Carneli, Refika Dewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Beauty Influencer, Persepsi Harga dan Brand Image terhadap keputusan pembelian Hand and Body Lotion Vaseline di DIY Carneli, Refika Dewi; Nurwahyudi, Muhammad Robi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.12210

Abstract

This study aims to determine the influence of beauty influencers, price perceptions and brand image on purchasing decisions for Vaseline hand and body lotion (consumer case study in DIY). This study is a quantitative study, with data processing using SPSS version 25. The population in this study were consumers of Vaseline hand and body lotion aged 20-29 years, women and men in DIY. This study has a sample size of 100 people from the calculation results using the Solvin formula. Sample collection with simple random sampling where samples are taken randomly from the population. The findings in this study indicate that beauty influencers have a positive and significant effect on purchasing decisions, while price perceptions have a positive and significant effect on purchasing decisions and brand image has a positive and significant effect on purchasing decisions. While carried out simultaneously with beauty influencers, price perceptions and brand image have a positive and significant effect on purchasing decisions togethe.
PENINGKATAN KAPASITAS SUMBER DAYA MANUSIA MELALUI SERTIFIKASI KONSULTAN PERKOPERASIAN Suhartono, Suhartono; Nugroho, Awal Satrio; Syaflan, Meidi; Mawaddah, Sulalatul; Carneli, Refika Dewi; Alfreldo, Farhan; Suryanita, Suryanita
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.766

Abstract

Dalam perkembangan jaman seperti saat ini para pekerja dituntut untuk dapat berkerja secara profesional tidak terkecuali pekerja dalam bidang perkoperasian. Pekerja dari yang paling bawah seperti Kasir, Juru Buku sampai Manajer bahkan konsultannya juga dituntut untuk bekerja profesional. Dalam hal pembuktian profesionalisme dalam pekerjaannya atau juga sering disebut sebagai pekerja yang kompeten Negara telah membentuk sebuah Lembaga atau badan yang diberi nama Badang Nasional Sertifikasi Profesi (BNSP). Lembaga ini yang berhak mengeluarkan sertifikat pada seseorang yang telah lulus uji dan dinyatakan kompeten dalam bidang tertentu dalam hal ini Konsultan Perkoperasian
Pengaruh Beauty Influencer, Persepsi Harga dan Brand Image terhadap keputusan pembelian Hand and Body Lotion Vaseline (Studi Kasus Konsumen di DIY) Carneli, Refika Dewi; Nurwahyudi, Muhammad Robi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2332

Abstract

This study aims to determine the influence of beauty influencers, price perceptions and brand image on purchasing decisions for Vaseline hand and body lotion (consumer case study in DIY). This study is a quantitative study, with data processing using SPSS version 25. The population in this study were consumers of Vaseline hand and body lotion aged 20-29 years, women and men in DIY. This study has a sample size of 100 people from the calculation results using the Solvin formula. Sample collection with simple random sampling where samples are taken randomly from the population. The findings in this study indicate that beauty influencers have a positive and significant effect on purchasing decisions, while price perceptions have a positive and significant effect on purchasing decisions and brand image has a positive and significant effect on purchasing decisions. While carried out simultaneously with beauty influencers, price perceptions and brand image have a positive and significant effect on purchasing decisions together
Co-Authors Alfreldo, Farhan Mawaddah, Sulalatul Meidi Syaflan, Meidi Nugroho, Awal Satrio Nurwahyudi, Muhammad Robi Suhartono Suryanita, Suryanita