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All Journal Jurnal Spektrum Komunikasi Da'watuna: Journal of Communication and Islamic Broadcasting
Rini Sudarmanti
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Religion Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The Empty Box Phenomenon in the 2024 Simultaneous Regional Elections: Democracy Challenge or People's Choice? Febriandy, Radians Krisna; Rini Sudarmanti
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.813

Abstract

The empty box phenomenon in the 2024 simultaneous regional elections is a representation of public dissatisfaction with the quality of candidates and political processes that characterize the local area. This study aims to explore the subjective experiences of voters who will vote for an empty box and the meaning behind their choice. This research uses a qualitative approach with phenomenological methods to find out the perceptions, motivations, and expectations of voters in areas with a single candidate. Interviews were conducted online with eleven (11) participants selected by purposive sampling with varied age, education, and economic backgrounds using Google Form application with ten (10) structured questions. The results of the study explain the main themes that emerged from the results of thematic analysis include distrust in the quality of candidates, blank votes as a form of protest against the political system, hope for fairer and more transparent elections, and finally social influence in making choices. The findings therefore suggest that this was a kind of protest, not only against one of the candidates, but also an expression of dissatisfaction with the dominance of the local ruling elite. Voters hope that this phenomenon can encourage changes to a more representative electoral system in the future.
Analisis Pola Komunikasi Melalui Media Sosial untuk Mendukung Pemasaran Produk ATK: Studi Kasus 5 Produsen Alat Tulis di Indonesia Andri Kurniawan; Rini Sudarmanti; Dwi Purbaningrum; Titis Gandariani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.5375

Abstract

Currently, digital developments encourage all business actors, both large, medium, small, and MSMEs, to intensively use social media as part of an integrated marketing communications strategy (integrated marketing communications). Except for office stationery (ATK) manufacturers in Indonesia, who are focused on working on the stationery market in the midst of the era of digitalization, as well as the threat of products from China and the addition of intense domestic competition, resulting in the rise of counterfeit products in this sector. This research aims to analyze in more depth digital communication patterns through the use of social media from stationery manufacturers using qualitative research methods with comparative case studies. The research was conducted over a period of 14 days, in 1-14 June 2024, by looking at patterns and comparisons of digital communication on the Instagram platform from 5 stationery manufacturers in Indonesia who have used social media optimally, especially ahead of the New Academic Year. The research results show that 5 stationery manufacturers in Indonesia have used social media as a communication channel to the public in order to improve brand image and increase brand awareness, but this needs to be improved in several ways in the future.
Co-Authors ANDRI KURNIAWAN Dwi Purbaningrum Febriandy, Radians Krisna Titis Gandariani