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All Journal Jurnal Komunikasi Islam Jurnal Spektrum Komunikasi Lumbung Ngabdi: Jurnal Pengabdian Masyarakat INJECT Interdisciplinary Journal of Communication
M. Gufran
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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REPRESENTASI BRAND AMBASSADOR LAKI-LAKI PADA PRODUK KECANTIKAN Indinabila, Yunita; Ulyan Nasri; M. Gufran; M. Mizanul Haq; Nurdiah
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.862

Abstract

The traditional representation of women in beauty products has often focused on their attention-grabbing appearance, while men have typically been associated with a simpler, more masculine look. However, this discourse is evolving as more beauty brands use male brand ambassadors. This shift is due to the growing acceptance of men using beauty products, despite some resistance rooted in societal stereotypes. This study aims to analyze how male brand ambassadors challenge traditional gender norms, particularly regarding masculinity and femininity. Using discourse analysis, the research examines advertisements featuring male brand ambassadors and explores how they simultaneously project both masculinity and femininity. The results show that these advertisements reflect a changing perception of gender roles, where men are portrayed as not only masculine but also in touch with femininity, blurring the boundaries between the two. This research contributes to the understanding of how beauty marketing reflects and influences evolving gender identities and the shifting cultural landscape of beauty standards.
Pelatihan Pembuatan Media Pembelajaran Berbasis Teknologi Bagi Mahasiswa Ulyan Nasri; M. Gufran; Hesti Dina Aulia; Abdul Haris Rasyidi
Lumbung Ngabdi: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): April
Publisher : Pusat Kajian dan Pengembangan Publikasi Ilmiah Institut Agama Islam Hamzanwadi Nahdlatul Wathan Lombok Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51806/668mkd11

Abstract

Pengembangan media pembelajaran berbasis teknologi sangat penting di era digital, khususnya untuk meningkatkan kualitas pendidikan. Program pengabdian masyarakat ini bertujuan untuk memperkuat kemampuan mahasiswa STIT Palapa Nusantara, NTB, dalam membuat media pembelajaran berbasis teknologi melalui pelatihan selama program Magang III dan KKN Terpadu. Metode yang digunakan dalam kegiatan ini meliputi sesi pelatihan, diskusi kelompok fokus, dan pendampingan langsung di lokasi magang dan KKN. Teknik pengumpulan data melibatkan observasi, wawancara, dan analisis dokumen terkait penggunaan teknologi dalam pembelajaran. Data yang dikumpulkan dianalisis menggunakan teknik deskriptif kualitatif untuk mengevaluasi efektivitas program. Hasil menunjukkan adanya peningkatan signifikan dalam kemampuan mahasiswa untuk merancang dan menerapkan media pembelajaran berbasis teknologi, yang berdampak positif pada proses pembelajaran di sekolah mitra. Kesimpulan dari kegiatan ini adalah bahwa pendampingan yang intensif dan berkelanjutan secara efektif meningkatkan keterampilan teknologi mahasiswa. Implikasi dari hasil ini menekankan pentingnya integrasi teknologi dalam kurikulum dan program pengabdian masyarakat di perguruan tinggi untuk menghasilkan lulusan yang kompeten dan siap menghadapi tantangan pendidikan di era digital.
Navigating Opportunities And Ethical Challenges In Facebook-Based Islamic Da’wah: A Critical Study Of Strategies In The Contemporary Era M. Gufran; Rachmah Ida; Bagong Suyanto
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4428

Abstract

This study explores the utilization of Facebook as a medium for Islamic da'wah in the contemporary era, highlighting its potential, advantages, and accompanying challenges. The method employed is a literature review with a narrative-descriptive approach. Data were collected from indexed and relevant scholarly articles and analyzed thematically to portray the dynamics of digital da'wah. The findings indicate that Facebook offers a broad, fast, and interactive space for da'wah through features such as live streaming, da'wah groups, and visual content. The platform’s strengths lie in its ability to reach younger generations, foster digital spiritual communities, and support contextual two-way communication. However, challenges also arise, such as the proliferation of hate speech, the spread of hoaxes, negative comments, and the emergence of unqualified preachers lacking sufficient knowledge and digital ethics. Additionally, the pressure to gain popularity often obscures the substance of da'wah. Therefore, effective da'wah on Facebook requires an integration of digital competence, deep religious knowledge, and commitment to Islamic ethical values. This study is expected to contribute theoretically to the development of Islamic communication studies and serve as a practical guide for preachers and Islamic institutions in designing ethical and effective digital da'wah strategies.
Strategi Dakwah Majlis Dakwah Hamzanwadi II di Lombok M. Gufran; Hassan Zaeni
Jurnal Komunikasi Islam Vol. 12 No. 2 (2022): December
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2022.12.2.310-334

Abstract

This article discusses the da'wah strategy of Tuan Guru Lalu Gede Muhammad Zainuddin Atsani through Majlis Dakwah Hamzanwadi II in increasing adherents' understanding of the values developed by jam'iyah Nahdlatul Wathan (keNWan) as well as the Islamic teachings. By using a descriptive qualitative method, this study states that the Majlis Dakwah Hamzanwadi II uses the strategies of da'wah of tilawah, tazkiyah, dan ta’lim. Tilawah (recitation) strategy is found in the dissemination of da'wah messages through social media and during weekly sermons on Wednesdays. While tazkiyah strategy. found in preaching that focuses on aspects of soul purification. While the ta'lim strategy can be seen from da'wah activities through formal learning about hadith Arbain.
Co-Authors Abdul Haris Rasyidi Bagong Suyanto Hassan Zaeni Hesti Dina Aulia M. Mizanul Haq Nurdiah Rachmah Ida Yunita Indinabila