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All Journal Jurnal Komunikasi Islam Jurnal Spektrum Komunikasi Lumbung Ngabdi: Jurnal Pengabdian Masyarakat
M. Gufran
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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REPRESENTASI BRAND AMBASSADOR LAKI-LAKI PADA PRODUK KECANTIKAN Indinabila, Yunita; Ulyan Nasri; M. Gufran; M. Mizanul Haq; Nurdiah
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.862

Abstract

The traditional representation of women in beauty products has often focused on their attention-grabbing appearance, while men have typically been associated with a simpler, more masculine look. However, this discourse is evolving as more beauty brands use male brand ambassadors. This shift is due to the growing acceptance of men using beauty products, despite some resistance rooted in societal stereotypes. This study aims to analyze how male brand ambassadors challenge traditional gender norms, particularly regarding masculinity and femininity. Using discourse analysis, the research examines advertisements featuring male brand ambassadors and explores how they simultaneously project both masculinity and femininity. The results show that these advertisements reflect a changing perception of gender roles, where men are portrayed as not only masculine but also in touch with femininity, blurring the boundaries between the two. This research contributes to the understanding of how beauty marketing reflects and influences evolving gender identities and the shifting cultural landscape of beauty standards.
Pelatihan Pembuatan Media Pembelajaran Berbasis Teknologi Bagi Mahasiswa Ulyan Nasri; M. Gufran; Hesti Dina Aulia; Abdul Haris Rasyidi
Lumbung Ngabdi: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): April
Publisher : Pusat Kajian dan Pengembangan Publikasi Ilmiah Institut Agama Islam Hamzanwadi Nahdlatul Wathan Lombok Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51806/668mkd11

Abstract

Pengembangan media pembelajaran berbasis teknologi sangat penting di era digital, khususnya untuk meningkatkan kualitas pendidikan. Program pengabdian masyarakat ini bertujuan untuk memperkuat kemampuan mahasiswa STIT Palapa Nusantara, NTB, dalam membuat media pembelajaran berbasis teknologi melalui pelatihan selama program Magang III dan KKN Terpadu. Metode yang digunakan dalam kegiatan ini meliputi sesi pelatihan, diskusi kelompok fokus, dan pendampingan langsung di lokasi magang dan KKN. Teknik pengumpulan data melibatkan observasi, wawancara, dan analisis dokumen terkait penggunaan teknologi dalam pembelajaran. Data yang dikumpulkan dianalisis menggunakan teknik deskriptif kualitatif untuk mengevaluasi efektivitas program. Hasil menunjukkan adanya peningkatan signifikan dalam kemampuan mahasiswa untuk merancang dan menerapkan media pembelajaran berbasis teknologi, yang berdampak positif pada proses pembelajaran di sekolah mitra. Kesimpulan dari kegiatan ini adalah bahwa pendampingan yang intensif dan berkelanjutan secara efektif meningkatkan keterampilan teknologi mahasiswa. Implikasi dari hasil ini menekankan pentingnya integrasi teknologi dalam kurikulum dan program pengabdian masyarakat di perguruan tinggi untuk menghasilkan lulusan yang kompeten dan siap menghadapi tantangan pendidikan di era digital.
Strategi Dakwah Majlis Dakwah Hamzanwadi II di Lombok M. Gufran; Hassan Zaeni
Jurnal Komunikasi Islam Vol. 12 No. 2 (2022): December
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2022.12.2.310-334

Abstract

This article discusses the da'wah strategy of Tuan Guru Lalu Gede Muhammad Zainuddin Atsani through Majlis Dakwah Hamzanwadi II in increasing adherents' understanding of the values developed by jam'iyah Nahdlatul Wathan (keNWan) as well as the Islamic teachings. By using a descriptive qualitative method, this study states that the Majlis Dakwah Hamzanwadi II uses the strategies of da'wah of tilawah, tazkiyah, dan ta’lim. Tilawah (recitation) strategy is found in the dissemination of da'wah messages through social media and during weekly sermons on Wednesdays. While tazkiyah strategy. found in preaching that focuses on aspects of soul purification. While the ta'lim strategy can be seen from da'wah activities through formal learning about hadith Arbain.
Co-Authors Abdul Haris Rasyidi Hassan Zaeni Hesti Dina Aulia M. Mizanul Haq Nurdiah Yunita Indinabila