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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Income: Innovation Of Economics And Management JIES : Journal of Islamic Economics Studies
Hasyim, Rois
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Economics, Econometrics & Finance Education Social Sciences Other

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Strategies To Build Youth Interest in Micro, Small and Medium Enterprises in Villages Hasyim, Rois; Widyaningsih, Bekti
INCOME: Innovation of Economics and Management Vol. 4 No. 2 (2024): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v4i2.5309

Abstract

Micro, Small and Medium Enterprises are businesses that play an important role in the national economy. At this time, MSMEs are intensively running in various regions in Indonesia. There are many MSME resources that have not been established The formulation of this research problem is How the strategy of youth interest in MSME businesses in this study has the purpose of finding out strategies to attract the interest of local youth in developing their businesses. It is hoped that this research will have theoretical and practical benefits that will help in implementing strategies in developing businesses. In this study, a type of qualitative research is used, where the technique of determining the place uses the method of reviewing journal articles that discuss the strategy of youth interest in MSME businesses, MSMEs are a business that plays an important role in the national economy. At this time, MSMEs are intensively running in various regions in Indonesia.
Pengaruh Sertifikasi Halal terhadap Minat Beli Konsumen Mixue pada Mahasiswa Fakultas Agama Islam (FAI) UNWAHA Ashlihah; Hasyim, Rois
JIES : Journal of Islamic Economics Studies Vol. 5 No. 2 (2024): Juni
Publisher : Program Studi Ekonomi Islam, Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/jies.v5i2.6523

Abstract

Sertifikasi halal penting bagi konsumen Muslim karena memberikan jaminan bahwa mereka dapat memilih makanan yang baik bagi mereka dan mematuhi aturan agama. Mengetahui kualitas makanan halal berdasarkan label halal yang tertera pada produk tentunya akan mendatangkan minat yang besar bagi konsumen ketika memutuskan untuk membeli dan mengkonsumsi makanan halal. Ice Cream Mixue dibuka pertama kali pada tahun 2020, dan dengan cepat menjadi topik hangat karena harganya yang terjangkau dan rasanya yang tidak mengecewakan. Alhasil, es krim tersebut viral di media sosial, hingga mahasiswa UNWAHA khususnya Jurusan Agama Islam pun tertarik dan ingin membelinya.Tingkat pembeliannya sangat tinggi dibandingkan dengan makanan dan minuman lainya, namun terdapat beberapa perdebatan mengenai kehalalanya.Oleh karena itu, penelitian ini bertujuan untuk mengetahui dampak sertifikasi halal terhadap niat beli konsumen es krim mixue di kalangan mahasiswa FAI (Fakultas Agama Islam) UNWAHA. Metode pendekatan yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Regresi linier sederhana digunakan untuk analisis data.Teknik pengambilan sampel non-probabilitas, yaitu pengambilan sampel acak, digunakan untuk pengambilan sampel,terdapat 94 responden yang dipilih .Dari hasil uji t diperoleh nilai t hitung sebesar 7,498 > 2,279 dan nilai signifikansi < 0,000. 0,05 maka dapat disimpulkan hipotesis ini H0 ditolak dan H1 diterima. Artinya terdapat pengaruh antara sertifikasi halal terhadap minat beli konsumen es krim mixue pada mahasiswa FAI (Fakultas Agama Islam) UNWAHA.
Workshop Digital Marketing dan Legalitas Usage Bagi Pelaku UMKM Desa Sumberagung Rahmatika, Arivatu Ni'mati; Widyaningsih, Bekti; Mawardi, Imam; Putri, Mada Restu; Irawan, Vicki Ade; Hasyim, Rois; Safitroh, Winda Ayu
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4387

Abstract

Micro, Small and Medium Enterprises (MSMEs) are an important part of the economy of a region or country. Based on the problems faced by MSME business actors, the aim is to provide additional insight to MSME actors in Sumberagung Village about the 7P marketing mix and the importance of business legality for MSMEs, in order to assist MSME businesses in expanding the marketing of their products in order to increase sales and income from the MSME business. The methodology in this research is the implementation of community service activities in the KKN-PPM program using the Community Based Research method, namely the resource person's explanation to partners. The method used in this activity is a meeting or face-to-face meeting between the resource person and partners located in Sumberagung Village, where the resource person plays an important role in explaining material regarding the 7P marketing mix and business legality for MSMEs. Based on observations, it can be seen that the problem is that many micro and small business owners do not understand the science of the marketing mix and business legality, which has an impact on the difficulty of expanding the marketing of their products. As a result, this affects the way they expand marketing and increase revenue from their products. MSMEs in Sumberagung Village need to be educated about the importance of the marketing mix, trained and assisted in obtaining NIB for marketing purposes, in order to expand markets and income. Apart from that, obtaining business legality and trademarks can help MSMEs become more competitive and competent in the markets.
Co-Authors Ashlihah Bekti Widyaningsih Imam Mawardi Irawan, Vicki Ade Putri, Mada Restu Rahmatika, Arivatu Ni'mati Safitroh, Winda Ayu