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All Journal Jurnal Ilmiah Ekonomi Islam Mestaka: Jurnal Pengabdian Kepada Masyarakat
Isnaeni, Hany Meridha
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Penguatan Keuangan Sosial Syariah Dalam Mengatasi Kemiskinan Dan Krisis Kemanusiaan Di Kota Bengkulu Isnaeni, Hany Meridha; Vera, Vety; Harpepen, Andi
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.513

Abstract

Sharia social finance has an important role in efforts to overcome poverty and humanitarian crises in various regions, including Bengkulu City. Based on 2022 data, the number of poor people in Bengkulu reaches around 740,612 people or 15.73% of the total population. Strengthening sharia social finance through instruments such as zakat, infaq, and alms can be an effective solution for community economic empowerment and poverty reduction. This study aims to examine the contribution of sharia social finance in community empowerment and poverty reduction in Bengkulu, using a community-based economic model and social cooperation. With a qualitative descriptive method, this study finds that sharia social financial institutions such as cooperatives and sharia microfinance institutions have great potential in improving the welfare of the poor through access to financing and support for small and medium enterprises (SMEs). In addition, the sharia-based empowerment model has been proven to be able to reduce social and economic inequality, as well as create more sustainable economic development in Bengkulu City.
Analisis Pengaruh Ulasan Produk, Persepsi Harga, Dan Live Streaming Marketing Terhadap Minat Beli Produk Halal Di Tiktok Shop Isnaeni, Hany Meridha; Stiawan, Evan; Arisandi, Debby
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 2 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i2.19724

Abstract

This study aims to explore the impact of product reviews, price perceptions, and live-streaming marketing on purchase intent for halal products on TikTok Shop. The rapid growth of social commerce, particularly through TikTok Shop, has transformed the way consumers shop online. The methodology used in this study is a quantitative approach involving 397 Generation Z respondents in Bengkulu City. Data collection was conducted by distributing a Likert-scale questionnaire. Data analysis was performed using SPSS, including validity and reliability testing, classical assumption tests, multiple linear regression analysis, t- and F-tests, and the coefficient of determination (R²). The research findings indicate that product reviews, price perception, and marketing via live streaming have a positive and significant influence on purchase intent, both individually and collectively. Among these variables, marketing via live streaming was found to have the most dominant impact. The coefficient of determination indicates that 53,8% of the variation in purchase intent can be explained by these three variables.
Co-Authors Debby Arisandi, Debby Harpepen, Andi Stiawan, Evan Vera, Vety