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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Technology and Informatics Insight Journal Celebes Journal of Community Services
Mahyuzar, Heri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of Social Commerce Construct On Buying Intentions via Consumers Trust in Sellers Mahyuzar, Heri; Wardoyo, Eko
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Social commerce is the latest development in electronic commerce resulting from the use of social media to interact with fellow users via the internet. The development of these social platforms cannot be separated from the latest advances in ICT and the emergence of web 2.0 technology along with the popularity of social media and social networking sites. Social interactions through social commerce platforms have encouraged consumers to share their personal experiences with others. Many studies have studied e-commerce extensively. However, there is still little research that can identify the characteristics of social commerce that can attract consumer attention. This research aims to examine the influence of the social commerce construct on purchase intentions through consumer trust in sellers. Quantitative data was collected from respondents who live in Kebumen district. Data collection used purposive sampling technique with a research sample of 125 respondents. Data analysis using SEM-PLS. The research results show that the social commerce construct influences purchase intentions, the social commerce construct influences consumer trust in sellers and consumer trust in sellers influences purchase intentions.
Peningkatan Kemandirian Ekonomi Kelompok Tani “Tani Mulya” di Desa Kajoran Melalui Pelatihan Pengolahan Kakao dan Pemasaran Berbasis Direct-to-Consumer Mahyuzar, Heri; Susridar; Wibisonya, Irawan; Anhar, Ahmad Zein; Saputra, Angga Asih; Heriyono, Ridan
Celebes Journal of Community Services Vol. 4 No. 2 (2025): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

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Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemandirianekonomi Kelompok Tani “Tani Mulya” di Desa Kajoran melalui pelatihan pengolahan kakao danpemasaran berbasis Direct-to-Consumer (D2C). Permasalahan yang dihadapi mitra meliputirendahnya keterampilan dalam mengolah hasil panen kakao serta terbatasnya akses pasar yangberdampak pada rendahnya nilai jual produk. Kegiatan ini dilaksanakan melalui tiga tahapanutama, yaitu: pelatihan fermentasi, pelatihan diversifikasi produk kakao dan pelatihanpemasaran berbasis Direct-to-Consumer. Hasil kegiatan pelatihan menunjukkan peningkatanpengetahuan dan keterampilan anggota kelompok tani dalam mengolah kakao sertakemampuan memasarkan produk secara langsung kepada konsumen. Selain itu, terdapatpeningkatan motivasi petani untuk mengembangkan usaha berbasis olahan kakao secaramandiri. Kegiatan ini diharapkan dapat menjadi model pemberdayaan ekonomi pedesaan yangberkelanjutan berbasis pengolahan hasil pertanian dan pemasaran digital.
Pelatihan Pemanfaatan Media Digital Berbasis Kecerdasan Buatan (AI) Dan Realitas Virtual (VR) Untuk Guru Mata Pelajaran Ekonomi Di Kebumen Kholifah, Kholifah; Pradita, Nanang; Prasetyo, Anton; Mahyuzar, Heri; Hidayat, Rahmat
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 3 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi Mei- Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i3.3856

Abstract

Perkembangan teknologi digital telah membawa perubahan signifikan dalam dunia pendidikan, menuntut para pendidik untuk terus meningkatkan keterampilan digital mereka. Kegiatan pengabdian ini bertujuan untuk meningkatkan kompetensi digital guru mata pelajaran Ekonomi di Kebumen yang tergabung dalam Musyawarah Guru Mata Pelajaran (MGMP) melalui pelatihan pemanfaatan media digital berbasis kecerdasan buatan (AI) dan teknologi lainnya. Pelatihan ini mencakup penggunaan teknologi terbaru seperti AI, ChatPDF, dan XMind AI, yang diharapkan dapat mendukung proses pembelajaran yang lebih efektif, interaktif, dan sesuai dengan perkembangan zaman. Hasil dari kegiatan ini menunjukkan bahwa pelatihan tersebut berhasil meningkatkan kemampuan guru dalam mengintegrasikan teknologi digital ke dalam metode pengajaran mereka. Selain itu, pelatihan ini juga membekali guru dengan keterampilan praktis dalam penggunaan alat digital, serta pemahaman yang lebih baik mengenai keamanan dan etika digital. Dengan demikian, kegiatan ini berkontribusi pada peningkatan kualitas pendidikan di Kebumen, mempersiapkan para guru untuk menghadapi tantangan di era digital, serta memperkuat peran MGMP sebagai wadah pengembangan profesional yang berkelanjutan.
Prediksi Jumlah Produksi Genteng di Kebumen Berdasarkan Fuzzy Inference System Mamdani Tundo, Tundo; Mahyuzar, Heri
Technology and Informatics Insight Journal Vol. 1 No. 2 (2022): TIIJ
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/tiij.v1i2.223

Abstract

Tile is one product that is in demand by many people. This is a trigger for producers to improve their management. One of the efforts made is to predict the production that can be done to get the optimal amount obtained, so as to get a big profit. In this study, to predict the amount of tile production, computerized calculations were carried out using the Mamdani fuzzy logic method. This method uses the concept of monotonous rules, which are then re-selected by experts in tile production by choosing rules that match the actual situation in the agency. This study proves that predictions made with monotonous rules, then re-selection by experts are able to handle the process of predicting tile production. The results of the comparison of predictions with actual production have an error percentage of 28.45%, with a truth of 71.55% (based on the calculation of the Average Forecasting Error Rate (AFER)). Therefore, when implemented in the Fuzzy Inference System, Mamdani can produce optimal tile production predictions.
Co-Authors Anhar, Ahmad Zein Anton Prasetyo Heriyono, Ridan Kholifah Kholifah Pradita, Nanang Rahmat Hidayat Saputra, Angga Asih Susridar Tundo, Tundo Wardoyo, Eko Wibisonya, Irawan