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All Journal Jurnal Ilmiah Manajemen Kesatuan Abdimas Indonesian Journal
Rosari, Dini
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Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Human Resource Selection and Marketing: The Role of Human Resource Management in the Enterprise Pramesworo, Ignatius Septo; Sugiardi, Sigit; Harahap, Ida; Nurbakti, Rezky; Rosari, Dini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3062

Abstract

This research aimed to explore the strategic role of HRM in selecting and marketing HR as a key asset for the company's success. The research focuses on how HRM can find and recruit talent that fits the organization's needs amid tough business competition. HR selection based on technical competence, behavior, and alignment with corporate values is seen as a crucial first step in building a strong resource foundation. Also, talent marketing strategies are important in a competitive job market. They include employer branding, career development, and employee engagement initiatives. They help attract and retain top talent. This study uses a qualitative approach to understand the processes and strategies that companies implement in HR selection and marketing. We collected data through in-depth interviews with HR managers. They were from five multinational companies in tech, manufacturing, and services. Also, watching the recruitment and training gave insights into the companies' internal dynamics and best practices. Document analysis such as recruitment policies, annual reports, and HR marketing strategies were also used to enrich the research data. The results show that a competency-based HR selection strategy. It improves recruitment and ensures new hires have the right skills to support the company's goals. On the other hand, integrated HR marketing has benefits. It boosts the company's image as an ideal workplace (employer branding). It also provides career development. This approach has increased the company's appeal to talent and strengthened employee loyalty. This approach significantly enhances a company's competitiveness in the global labor market.
Strategi Manajemen Keuangan untuk Usaha Mikro: Pendekatan Pengabdian Masyarakat dalam Meningkatkan Kemandirian Ekonomi Sutarjo, Sutarjo; Rosari, Dini; Purnomo, Yudiyanto Joko; Elshifa, Aria; Aisyah, Siti
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i1.570

Abstract

The national economy depends on micro, small and medium enterprises (MSMEs). Unfortunately, many people face problems with financial management. This can hinder the progress and sustainability of the business. The purpose of this study is to reveal successful financial management methods. To improve the economic independence of micro-entrepreneurs, we use the community service method. We use a comprehensive and in-depth qualitative approach. We explore the meaning thoroughly through in-depth interviews, participant observation, and document review. Studies show that collaboration can produce extraordinary results. To achieve this goal, do three things. First, manage finances simply and in a targeted manner. Second, provide financial training. Third, provide intensive assistance. This process significantly increases the effectiveness and efficiency of micro-businesses. This is a practical suggestion for community service institutions. With real support, the growth of small and medium enterprises (MSMEs) can move in a brighter direction.
Co-Authors Elshifa, Aria Harahap, Ida Ignatius Septo Pramesworo Nurbakti, Rezky Purnomo, Yudiyanto Joko Siti Aisyah Sugiardi, Sigit Sutarjo Sutarjo