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All Journal Jurnal Office Jurnal Informasi dan Teknologi Jurnal Ilmiah Manajemen Kesatuan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Multidisiplin Amsir Journal of Innovative and Creativity
Nurbakti, Rezky
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Effect of Leadership, Competence, Education and Training Style on the Performance of Civil Servants Nurbakti, Rezky
Jurnal Office Vol. 5, No. 1, Januari-Juni 2019
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v5i1.9236

Abstract

The purpose of this study: 1) To find out the influence of leadership style, competence, education and training on the performance of the Civil Servants 142 / TTG in the City of Parepare. 2) Knowing among the variables that have a dominant influence on the performance of the Civil Servants 142 / TTG in the City of Parepare. This study uses primary data and secondary data. The study population was all Civil Servants at the 142 / TTG Military Command in the City of Parepare. The sample in this study were as many as 30 permanent employees using the census method because the population was limited. Data collection is done through interviews, questionnaires, and documentation. Data analysis method uses descriptive statistical analysis, inferential analysis with regression models using SPSS Prgoram version 20. The results showed that leadership style, competence, education and training had a positive and significant effect on the performance of 142 / TTG civil servants in the city of Parepare. Of the three independent variables used, the leadership variable has a dominant influence in improving the performance of civil servants 142 / TTG in the City of Parepare.
Analysis of The Influence of Technology Perceived Quality, Digital Advertising and Technology Digital Experiental Marketing on Customers Intention to Purchase at Marketplace Platform Tokopedia Sudirjo, Frans; Nurbakti, Rezky; Hadi Nugroho, Isfauzi; Ekaputra, Adriansyah; Yuniarti Utami, Eva
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.454

Abstract

The study's goal is to examine how advertising, perceived quality, and experiential marketing affect consumers' decisions to buy. The judgment sampling approach is the sample technique employed in this study. Based on the assumption that respondents had shopped online, samples were chosen. One hundred samples will be collected for this study. In this study, the author employed two different types of data: primary and secondary. Using Cronbach's alpha, researchers assess a variable's dependability in this test. Multiple linear regression analyses are used in the examination of research data. Experience marketing, perceived quality, and advertising are found to have a major impact on the purchasing decisions of customers who actively use e-commerce applications, according to the research findings. The a-value of 13.4 shows the buyer's decision value when there is no influence from the experiential marketing, perceived quality, or advertising variables. The regression coefficients b1, b2, and b3 each show that a one-unit increase in the experiential marketing, perceived quality, and advertising variables will result in an increase in purchasing decisions by 0.24, 0.2, and 0.24 respectively.
Human Resource Selection and Marketing: The Role of Human Resource Management in the Enterprise Pramesworo, Ignatius Septo; Sugiardi, Sigit; Harahap, Ida; Nurbakti, Rezky; Rosari, Dini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3062

Abstract

This research aimed to explore the strategic role of HRM in selecting and marketing HR as a key asset for the company's success. The research focuses on how HRM can find and recruit talent that fits the organization's needs amid tough business competition. HR selection based on technical competence, behavior, and alignment with corporate values is seen as a crucial first step in building a strong resource foundation. Also, talent marketing strategies are important in a competitive job market. They include employer branding, career development, and employee engagement initiatives. They help attract and retain top talent. This study uses a qualitative approach to understand the processes and strategies that companies implement in HR selection and marketing. We collected data through in-depth interviews with HR managers. They were from five multinational companies in tech, manufacturing, and services. Also, watching the recruitment and training gave insights into the companies' internal dynamics and best practices. Document analysis such as recruitment policies, annual reports, and HR marketing strategies were also used to enrich the research data. The results show that a competency-based HR selection strategy. It improves recruitment and ensures new hires have the right skills to support the company's goals. On the other hand, integrated HR marketing has benefits. It boosts the company's image as an ideal workplace (employer branding). It also provides career development. This approach has increased the company's appeal to talent and strengthened employee loyalty. This approach significantly enhances a company's competitiveness in the global labor market.
Analisis Pengaruh Promosi pada Media Sosial, Digital Branding dan Influencer Marketing Terhadap Purchase Intention Jasa Perjalanan Wisata Mancanegara Ibrahim, Mozart Malik; Nurbakti, Rezky; Purwati, Sri; Santosa, Muhammad Hery; Mulyana, Hadi; Nugraha, Jefri Putri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4076

Abstract

This study examines how influencer marketing, digital branding, and social media promotion affect consumers' intentions to buy foreign travel services. Due to shifts in customer behavior in the digital age, digital marketing tactics are now crucial for influencing decisions about what to buy. Two hundred fifty respondents interested in traveling abroad and frequent social media users made up the study's sample. Multiple linear regression was the analysis technique to ascertain how each independent variable affected the dependent variable. The findings demonstrated that purchase intention was highly impacted by all three independent variables simultaneously. Influencer marketing was somewhat more powerful than digital branding and social media promotion. This demonstrates how crucial prominent figures are in creating favorable opinions about tourism services. Players in the tourism sector should use these findings as a guide when creating focused and successful marketing campaigns in the current digital environment.
Analisis Pengaruh Social Media Engagement, Brand Experience Dan Perceive Value Terhadap Brand Awareness Green Product Nurbakti, Rezky; Irdiana, Sukma; Setyawan, Antonius Ary; Apramilda, Riesna; Muliyani, Nani; Priambodo, Caka Gatot
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2119

Abstract

Penelitian ini dilakukan untuk mengkaji bagaimana social media engagement, brand experience, dan perceived value memengaruhi kesadaran merek (brand awareness) terhadap produk ramah lingkungan di kalangan masyarakat perkotaan di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Sebanyak 150 responden dipilih melalui teknik purposive sampling, dengan kriteria meliputi domisili di wilayah urban, aktif menggunakan media sosial, serta memiliki pengalaman mengenal atau membeli produk hijau. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert lima poin. Perolehan uji validitas dan reliabilitas menampilkan bahwa seluruh item yang digunakan pada instrumen penelitian dinyatakan valid dan reliabel. Uji asumsi klasik yang mencakup normalitas, heteroskedastisitas, dan multikolinearitas juga telah terpenuhi, memastikan bahwa data layak untuk dianalisis secara statistik. Perolehan analisis regresi menampilkan bahwa ketiga variabel independen mempunyai pengaruh positif dan signifikan terhadap brand awareness. Keterlibatan di media sosial terbukti dapat meningkatkan eksposur serta interaksi konsumen dengan merek. Pengalaman positif konsumen dengan produk memperkuat kesan dan memori terhadap merek, sementara persepsi nilai yang tinggi membuat konsumen lebih mudah mengenali dan mengingat merek tersebut. Temuan ini menekankan pentingnya strategi komunikasi digital, pengelolaan pengalaman merek yang konsisten, serta penyampaian nilai produk yang kuat dalam membangun brand awareness produk ramah lingkungan, khususnya pada masyarakat di perkotaan yang semakin kompetitif.
Strategi Word of Mouth Cafe Cerita Kopi dalam Meningkatkan Kunjungan Pelanggan Ilahi, Andi Alfianto Anugrah; Beddu, Megawati; Nurbakti, Rezky; Putra, Pandi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.391

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi word of mouth (WOM) yang diterapkan oleh Cafe Cerita Kopi dalam upaya meningkatkan kunjungan pelanggan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pemilik cafe, karyawan, serta beberapa pelanggan yang aktif merekomendasikan Cerita Kopi kepada orang lain. Selain itu, observasi langsung dan dokumentasi media sosial juga digunakan untuk memperkuat temuan. Hasil penelitian menunjukkan bahwa Cafe Cerita Kopi secara aktif membangun pengalaman pelanggan yang positif melalui pelayanan yang ramah, atmosfer yang nyaman, dan kualitas produk yang konsisten. Faktor-faktor ini mendorong pelanggan untuk membagikan pengalaman mereka secara sukarela melalui media sosial maupun percakapan langsung. Cafe juga memanfaatkan user-generated content dan interaksi di Instagram untuk memperkuat pesan-pesan WOM. Selain itu, testimoni dan cerita pelanggan yang dikemas secara personal terbukti efektif dalam menciptakan kedekatan emosional dengan calon pelanggan baru. Penelitian ini menyimpulkan bahwa strategi word of mouth yang alami dan berbasis pengalaman otentik memiliki peran signifikan dalam membangun loyalitas serta menarik pelanggan baru. Rekomendasi dari pelanggan terbukti menjadi salah satu strategi pemasaran yang efisien dan berdampak jangka panjang, khususnya dalam konteks bisnis kuliner lokal seperti Cerita Kopi.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Penumpang Pada PT Dharma Lautan Utama Nurbakti, Rezky; Sulawati, Sulawati
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.847 KB) | DOI: 10.62861/jimat amsir.v1i2.210

Abstract

The purpose of this study was to determine the effect of the quality of service on KM Ships. Dharma Rucitra 7 has a partial and simultaneous effect on passenger satisfaction at PT. Dharma Lautan Utama Makassar branch on the KM Ship. Dharma Kencana 7. The analytical methods used in this research are observation, interviews, questionnaires, documentation, and library research. Determination of the sample was determined by sampling saturation (census) and obtained as many as 60 respondents. The results showed that (1) Partially, Product Quality affects Purchasing Decisions at PT. Dharma Lautan Utama Parepare Branch. This is evidenced by the results of testing the hypothesis t test where, t count > t table (2.283 > 2.004) and significant < 0.05 (0.026 > 0.05). Partially, the price affects the purchasing decision at the office of PT. Dharma Lautan Utama Parepare Branch. This is indicated by the results of testing the hypothesis t test where t count < t table (3.764 > 2.004) and is significant > 0.05 (0.000 <0.05). While partially, Trust has an effect on Purchasing Decisions at the Office of PT. Dharma Lautan Utama Parepare Branch. This is indicated by the results of testing the hypothesis t test where, t count < t table (2.586 > 2.004) and not significant > 0.05 (0.012 <0.05), (2) Simultaneously Product Quality, Price and Trust affect Decision Purchasing at PT. Dharma Lautan Utama Parepare Branch. This is shown by the results of testing the hypothesis test f, where f count > f table (206.033 > 2.37) and significantly < 0.05 (0.000 < 0.05), (3) The results of the coefficient of determination of 0.917 indicate Product Quality as an independent variable affect the dependent variable, namely 91.7%.
Co-Authors Adriansyah Ekaputra BEDDU, MEGAWATI Frans Sudirjo Hadi Mulyana Hadi Nugroho, Isfauzi Harahap, Ida Ibrahim, Mozart Malik Ignatius Septo Pramesworo Ilahi, Andi Alfianto Anugrah Irdiana, Sukma Jefri Putri Nugraha Muliyani, Nani Priambodo, Caka Gatot Riesna Apramilda Rosari, Dini Santosa, Muhammad Hery Setyawan, Antonius Ary Sri Purwati, Sri Sugiardi, Sigit Sulawati, Sulawati Yuniarti Utami, Eva