Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Ilmiah INTAJ JIEB : Jurnal Ilmiah Ekonomi Bisnis JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
Mariyani, Kristin
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALISIS CRYPTOCURRENCY SEBAGAI ALAT ALTERNATIF DALAM BERINVESTASI DI INDONESIA PADA MATA UANG DIGITAL BITCOIN Muhammad Naufal Hasani; Ramadhan, Muhammad; Mariyani, Kristin; Setiawan, Reksa; Sucidha, Irma; Sardjono
Jurnal Ilmiah Ekonomi Bisnis Vol 8 No 2 (2022): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/jieb.v8i2.762

Abstract

The purpose of this research is to find out cryptocurrency investment as an alternative investment tool in Indonesia, especially in bitcoin digital currency and how the legal regulations regulate it. The type of research in this study is qualitative, where researchers get an overview of cryptocurrency investment. The data analysis technique used is literature study, observation and interviews. This research was conducted for more than 3 months. The results of the study show that the legal position of using cryptocurrency as an investment tool is not prohibited. This is found in the provisions of Bappebti which regulates whether or not the investment may be enforced, as long as it does not conflict with state regulations, in essence it can be used. Cryptocurrency investment in Indonesia is also increasing very rapidly because the price of Bitcoin continues to increase, causing more and more people to compete to invest in this bitcoin digital asset. Keywords: Cryptocurrency, Investment, Bitcoin
The Effect of Online Customer Reviews and Ratings on Millennial Purchase Decisions in Banjarbaru through Shopee Marketplace Mariyani, Kristin; Adista Anjar Diany
Jurnal Penelitian Ilmiah INTAJ Vol. 9 No. 2 (2025): windy
Publisher : LP3M IAI Al-Qolam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/intaj.v9i2.2201

Abstract

This study aims to analyze the influence of Online Customer Reviews and Online Customer Ratings on the Purchase Decisions of millennial consumers in Banjarbaru City who shop through the Shopee marketplace. The increasing trend of online shopping among millennials highlights the importance of understanding how consumer-generated information, such as reviews and ratings, shapes trust and affects the decision-making process. This research employs a quantitative approach with 100 respondents who have made purchases on Shopee within the past year. Data were collected using an online questionnaire with a Likert scale and using PLS-SEM to test validity, reliability, and the relationships among variables. The results indicate that both Online Customer Reviews and Online Customer Ratings have a positive and significant influence on Purchase Decisions. These findings suggest that the better and more credible the information shared by other consumers, the stronger the purchase intention among millennials. Practically, this research provides insights for marketers and online sellers to optimize review and rating systems as part of their digital marketing strategies to attract and retain millennial consumers in the competitive marketplace environment.
The Influence of Customer Experience and Emotional Attachment on Customer Loyalty at Kopi Kenangan Banjarmasin Mariyani, Kristin; Diany, Adista Anjar
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 1 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v5i1.2036

Abstract

The rapid growth of coffee shops in Banjarmasin has intensified market competition, requiring brands to deliver superior customer experiences and develop emotional connections to sustain customer loyalty. This research assesses the effects of Customer Experience and Emotional Attachment on Customer Loyalty within the context of Kopi Kenangan in Banjarmasin. A quantitative approach was adopted, employing structured questionnaires distributed to 100 respondents. The analysis of data utilizing multiple linear regression with SPSS version 25 confirms that both independent variables demonstrate a noteworthy and favorable impact on loyalty. The findings suggest that superior customer experiences and profound emotional connections to the brand are key determinants of heightened customer loyalty. Further, Customer Experience emerged as the more predominant determinant of Customer Loyalty in comparison to Emotional Attachment. These outcomes underscore the critical necessity of strategically managing both experiential quality and emotional engagement within customer-brand interactions. The study shed light that continuous improvement in service quality and customer engagement is essential for strengthening emotional connections and maintaining long-term customer loyalty at Kopi Kenangan in Banjarmasin.
Co-Authors Adista Anjar Diany Diany, Adista Anjar MUHAMMAD NAUFAL HASANI Muhammad Ramadhan Sardjono Setiawan, Reksa Sucidha, Irma