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All Journal To Maega: Jurnal Pengabdian Masyarakat Unram Journal of Community Service (UJCS) Jurnal Pendekar Nusantara
Nur Andini Rianti
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGEMBANGAN MOTIVASI DAN SIKAP KEWIRAUSAHAAN BAGI SISWA YANG TERDAMPAK MEGAPROJECT REMPANG ECO CITY BATAM Ngaliman; yanti, Sri; Andi M Lutfhi; Iqbal Ramadhan; Nur Andini Rianti
Jurnal Pendekar Nusantara Vol. 2 No. 1 (2024): OKTOBER 2024
Publisher : LPPM-Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/pend.v2i1.1594

Abstract

Sebanyak 2.000 siswa (peserta didik) dari 11 sekolah terdampak Mega Project Rempang Eco City yang telah dijadikan sebagai Proyek Strategis Nasional (PSN) melalui Peraturan Menteri Koordinator Bidang Perekonomian Republik Indonesia Nomor 7 Tahun 2023. Para siswa mengalami tekanan psikologis, ketakukan dan ketidakpastian masa depan dengan keberadaan proyek tersebut. Sebagai bentuk kepedulian, tanggung jawab sosial dan sekaligus Pengabdian Kepada Masyarakat (PKM) terhadap kondisi siswa yang terdampak proyek tersebut, Universitas Batam tergerak melakukan pendampingan untuk memberikan motivasi terhadap mereka. Motivasi adalah bekal penting bagi semua siswa yang terdampak proyek. ancaman terhadap mereka saat ini harus dijadikan peluang di masa yang akan datang. Dalam jangka pendek, mereka para siswa merasa tidak sendirian menghadapi permasalahannya. Dalam jangka Panjang, mereka harus mempunyai visi untuk dapat memanfaatkan Rempang Eco City sebagai sebuah peluang dan harus dapat ikut berkembang seiring perkembangan proyek tersebut melalui pengembangan sikap entrepreneurship (kewirausahaan)
Empowering MSME Communities to Enhance Batam's Local Product Marketing Based on Artificial Intelligence Friadi, John; Windayati, Diana Titik; Made, Abdul Malik; Kurniawati, Ely; Muhammad Fikry Ananda Syaheza; Ahmad Fuad; Nur Andini Rianti
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1155

Abstract

Digital marketing is the application of digital technology to bring online sales (channels) to the market (websites, email, databases, digital TV, and other innovations such as blogs, feeds, podcasts, and social media) and contribute to the success of business operations. The purpose of this activity is to increase understanding among MSME actors, particularly Ananda Brownies Kukus-Batam, and the management of e-commerce websites for improving the marketing and sales of MSME products. The material will be presented in the form of a seminar. The seminar format will be used by the speaker to deliver the activity material, followed by discussions and simulations. The training activity provides benefits in improving the understanding of MSME actors about digital marketing and e-commerce website management. The digital marketing socialisation activity was conducted at Ananda Brownies Kukus, Batam, in the form of socialisation, creating an artificial intelligence chatbot-based e-commerce website for MSMEs, and training them in managing the website, to empower MSMEs to improve their marketing and sales.
PENERAPAN ARTIFICIAL INTELLIGENCE (AI) UNTUK MENINGKATKAN STRATEGI PENJUALAN DAN PEMASARAN PADA UMKM CINDUR BATIK BATAM Friadi, John; Windayati, Diana Titik; Kurniawati, Ely; Ahmad Fuad; Nur Andini Rianti
To Maega : Jurnal Pengabdian Masyarakat Vol. 8 No. 3 (2025): Oktober 2025
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/am5wgw23

Abstract

Empowering MSMEs is a strategic key in optimizing local economic. Challenge faced MSME in increasing competitiveness typically related to ineffective sales and marketing approaches, inadequate active customer service, and a lack of digital knowledge among MSME members. Artificial Intelligence (AI) is a rapidly developing technology and is applied in various fields, including sales and marketing. This community service activity aims to understand the use of AI technology in collecting, analyzing, and utilizing customer data to generate information about customer behavior, sales and marketing, and potentially profitable market trends especially in MSMEs. The method includes preparation stages, surveys, development of an AI-based e-commerce platform, training in the implementation of the platform, and monitoring and evaluation of the overall implementation of the service. This activity was carried out to increase the insight of Cindur Batik MSME in optimizing product sales and marketing strategies to increase competitiveness and address global economic challenges. The result of this activity was the development of an AI-based e-commerce platform, which is used to increase marketing and sales at Cindur Batik MSME Batam. Based on this application, MSMEs partner have an understanding of the use of AI in creating image and video content for digital marketing.
Co-Authors AHMAD FUAD Andi M Lutfhi Ely Kurniawati Friadi, John Iqbal Ramadhan Made, Abdul Malik Muhammad Fikry Ananda Syaheza Ngaliman, Ngaliman Sri Yanti Windayati, Diana Titik