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All Journal To Maega: Jurnal Pengabdian Masyarakat Unram Journal of Community Service (UJCS) Jurnal Pendekar Nusantara
Nur Andini Rianti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Unram Journal of Community Service (UJCS)

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Empowering MSME Communities to Enhance Batam's Local Product Marketing Based on Artificial Intelligence Friadi, John; Windayati, Diana Titik; Made, Abdul Malik; Kurniawati, Ely; Muhammad Fikry Ananda Syaheza; Ahmad Fuad; Nur Andini Rianti
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1155

Abstract

Digital marketing is the application of digital technology to bring online sales (channels) to the market (websites, email, databases, digital TV, and other innovations such as blogs, feeds, podcasts, and social media) and contribute to the success of business operations. The purpose of this activity is to increase understanding among MSME actors, particularly Ananda Brownies Kukus-Batam, and the management of e-commerce websites for improving the marketing and sales of MSME products. The material will be presented in the form of a seminar. The seminar format will be used by the speaker to deliver the activity material, followed by discussions and simulations. The training activity provides benefits in improving the understanding of MSME actors about digital marketing and e-commerce website management. The digital marketing socialisation activity was conducted at Ananda Brownies Kukus, Batam, in the form of socialisation, creating an artificial intelligence chatbot-based e-commerce website for MSMEs, and training them in managing the website, to empower MSMEs to improve their marketing and sales.
Co-Authors AHMAD FUAD Andi M Lutfhi Ely Kurniawati Friadi, John Iqbal Ramadhan Made, Abdul Malik Muhammad Fikry Ananda Syaheza Ngaliman, Ngaliman Sri Yanti Windayati, Diana Titik