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All Journal Inovator : Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Manager : Jurnal Ilmu manajemen
Sinaga, Hanif Zaidan
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Economics, Econometrics & Finance Education Social Sciences

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Journal : Inovator : Jurnal Manajemen

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Developing High-Quality Horticultural Products With Network Culture and Marketing Potential in Reducing Food Loss and Waste Fakhiroh, Siti Zakiyatul; Amanda, Sifa Saskia; Nuraida, Dhita; Sinaga, Hanif Zaidan; Hoirunnisa, Siti Mega Sania
INOVATOR Vol 13 No 2 (2024): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i2.685

Abstract

The agricultural sector faces challenges in meeting the demand for high quality Horticultural products as the world population grows. Tissue Culture techniques involve growing plants in a controlled environment, offering an innovative solution to increase agricultural production. This research explores the commercial opportunities and appropriate marketing strategies in developing high-quality agricultural products through tissue culture, as well as analyzing its role in addressing food loss and wastage. Through a literature review and questionnaires, this study shows that the use of superior tissue-cultured seeds, the application of proper cultivation techniques, and good post-harvest handling can produce high-quality horticultural products. Effective marketing, such as the use of digital technology and market analysis, plays an important role in marketing these products. In addition, proper sterilization and technical manipulation in tissue culture can reduce contamination and seedling loss, thus contributing to addressing Food Loss and Waste. This research provides valuable insights for the development of high-quality horticultural products through tissue culture, as well as the implementation of marketing strategies and agricultural practices that support global food security. In addition, tissue culture techniques that involve sterilization and proper technical manipulation can reduce contamination and seed loss, thereby contributing to overcoming the problem of food loss and waste. Overall, this study provides insights into how to develop high-quality agricultural products and effective marketing strategies, especially by leveraging digital technology to sell products online in order to reduce food loss and maximize profits. Thus, the development of high-quality horticultural products through tissue culture can support global food security.
Optimizing Agricultural Production Through the Internet of Things: Innovative Solutions to Reduce Food Loss and Waste Ardhy, Muhammad Maliki; Sinaga, Hanif Zaidan; Pratama, Muhammad Akmal Putra; Maulana, Akhmad Dzulfiqar; Abdullah, Arsyad
INOVATOR Vol 13 No 2 (2024): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i2.686

Abstract

Significant food loss and waste along agricultural supply chains is a global challenge that threatens food security and environmental sustainability. This research aims to explore the potential of Internet of Things (IoT) technology as an innovative solution to overcome these problems. Through an interdisciplinary approach that combines agriculture, information technology and sustainability, this research develops an integrated Internet of Things (IoT) system that can efficiently monitor, analyze and manage the entire agricultural supply chain process. The proposed Internet of Things (IoT) solution includes a wireless sensor network for real-time monitoring of environmental conditions, crop growth, and activity on farmland, as well as a cloud-based analytics platform to process data and provide optimal recommendations. In addition, this system also allows food product traceability and information transparency along the supply chain. Respondents who are agricultural managers have a positive perception of the use of Internet of Things (IoT) technology in their agricultural activities. The research instrument (questionnaire) used was also proven to be valid and reliable in measuring related variables. Thus, this research concludes that the application of Internet of Things (IoT) technology in smart farming has great potential to optimize input use, increase crop productivity, and significantly reduce food loss and waste through better monitoring and control along the agricultural supply chain.
Co-Authors Amanda, Sifa Saskia Amelia, Anggi Ardhy, Muhammad Maliki Arsyad Abdullah Digna, Akira Alpha Fadhila, Jihan Fakhiroh, Siti Zakiyatul Hoirunnisa, Siti Mega Sania Karmelia, Anita Marlina, Asti Maulana, Akhmad Dzulfiqar Maulana, Lucky Hikmat Miranti Nuraida, Dhita Pratama, Muhammad Akmal Putra Rahma, Alya Rahmawati, Amelia Ramadhani, Anisa Nur