Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Business and Halal Industry
Najah, Rizka Hidayatun
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role of Stakeholder Involvement in the Decision Making Process of Corporate Social Responsibility Rosyada, Trias Amrina; Najah, Rizka Hidayatun; Amalia, Rizkyna; Kusumasari, Indah Respati; Hidayat , Rusdi
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v2i2.530

Abstract

Stakeholder involvement is considered crucial because it can influence how effective and sustainable a company's CSR program is. Stakeholders, consisting of local communities, employees, customers and other stakeholders have diverse views on the social and environmental problems faced by the company. This research aims to see how stakeholder involvement can influence the success of a company's CSR program. This research will identify various types of stakeholders, including government, non-government organizations and local communities, and how they interact with companies to create CSR policies. The research results show that good collaboration with stakeholders not only increases transparency and accountability but also helps achieve broader social and environmental goals. To increase the positive impact of CSR initiatives, companies must actively involve stakeholders at every stage of decision making.
Strategic Planning and Product Portfolio Development at Umrah Al Hijrah Travel Agents in the Era Digital Competition in the Surabaya Area Zahra, Nasywa Aulia Isna; Karmila, Iva; S, Yeni Aprilia; Ramadhan, Givaldi; Najah, Rizka Hidayatun; Andriansyah, Muhammad Farhan; N, Rusdi Hidayat; Ikaningtyas, Maharani
Journal of Business and Halal Industry Vol. 2 No. 4 (2025): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i4.777

Abstract

The Umrah travel industry in Indonesia has undergone significant transformation along with the development of digital technology. The emergence of app-based travel agencies and digital platforms has created disruption to conventional Umrah travel business models. This research aims to analyze how strategic planning and product portfolio development can be effectively implemented by Al Hijrah Umrah travel agents in facing the era of increasingly fierce digital competition. This study employs qualitative research methodology with in-depth interview techniques and direct observation of Al Hijrah's promotional activities and services on social media and digital platforms. Primary data was obtained from Al Hijrah's management and operational staff, while secondary data came from internal company documents and related literature. The research results show that Al Hijrah has implemented digital transformation through various platforms such as Instagram, TikTok, and WhatsApp Business, and developed an official website with live chat features and digital payment systems. The company also diversified its products by offering thematic packages such as Millennial Umrah, VIP Umrah, and Umrah Plus Turkey. SWOT analysis reveals that Al Hijrah's strength lies in its good reputation and strong relationships with partners in Saudi Arabia, but faces challenges in limited digital technology expertise. Market response to Al Hijrah's digital innovation has been very positive, especially from the 25-40 age group. This research concludes that the implementation of adaptive strategic planning and market-oriented product portfolio development is key to success in digital competition, by utilizing CRM technology, online reservation systems, and integrated digital marketing strategies.
Co-Authors Amalia, Rizkyna Andriansyah, Muhammad Farhan Hidayat , Rusdi Ikaningtyas, Maharani Karmila, Iva Kusumasari, Indah Respati N, Rusdi Hidayat Ramadhan, Givaldi Rosyada, Trias Amrina S, Yeni Aprilia Zahra, Nasywa Aulia Isna