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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Literasiologi Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Anggriani, Wita
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Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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INOVASI PEMASARAN JASA PENDIDIKAN SEBAGAI STRATEGI TRANSFORMASI MUTU DAN DAYA SAING SEKOLAH: Marketing Innovation in Educational Services as a Strategy for School Quality Transformation and Competitiveness Anggriani, Wita; Aglesia, Ade Sonni; Fathurrochman, Irwan
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 7 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to develop an innovative educational service marketing model to enhance school quality and competitiveness. The primary focus of this research is to explore various innovative marketing strategies, such as digital marketing, branding, collaboration with local communities, and improved customer service, that play a role in increasing community participation and strengthening the relationship between schools and their surrounding environment. The findings reveal that digital marketing is effective in accelerating information dissemination, enhancing two-way communication, and expanding community involvement in educational quality development. However, the main challenges faced are technological disparities and resistance to change, which require strategic solutions to optimize the implementation of innovative marketing. This article provides both practical and theoretical contributions to innovative marketing-based educational management aimed at improving school quality and competitiveness.
Manajemen Pendidik dan Tenaga Kependidikan di SLBIT Nur Khoirul Ashab Rejang Lebong Saan, Qhiban; Anggriani, Wita; Bahri, Syaifu; Yanto, Murni
Jurnal Literasiologi Vol 13 No 2 (2025): Jurnal Literasiologi
Publisher : Yayasan Literasi Kita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47783/literasiologi.v13i2.925

Abstract

kependidikan adalah hal yang harus diperhatikan pada setiap lembaga pendidikan. Dalam pengelolaan SDM tersebut harus terdapat perencanaan yang matang dan tujuan yang pasti agar pengelolaan dapat berjalan dengan baik dan kendala yang ada dapat diminimalisir. Pendidikan sangat erat kaitannya dengan manajemen. Ini terlihat dari definisi umum dari pendidikan, yaitu usaha sadar dan terencana untuk mewujudkan suasana belajar dan proses pembelajaran agar peserta didik secara aktif mengembangkan potensi dirinya untuk memiliki kekuatan spiritual keagamaan,pengendalian diri, kepribadian, kecerdasan, akhlak mulia, serta keterampilan yang diperlukan dirinya, masyarakat, bangsa, dan negara.. Pengelolaan pendidik dan tenaga kependidikan harus dilakukan dengan maksimal untuk mencapai tujuan organisasi. Fokus penelitian ini mengkaji gambaran umum sistem tata kelola pendidik dan tenaga kependidikan di SLBIT Nur khoirul ashab. Penelitian ini menggunakan pendekatan kualitatif, pengumpulan data dilakukan dengan cara observasi lapangan, wawancara dan studi dokumentasi. Fokus penelitian dikembangkan menjadi beberapa subfokus dengan hasil penelitian antaralain: (1) Perencanaan SDM sudah sesuai dengan yang dibutuhkan, (2) Sistem perekrutan dan seleksi SDM yang cukup ketat, (3) Sistem penempatan SDM pendidikan cukup memadai, dan (4) Strategi meningkatkan kualitas SDM masuk katagori cukup baik.
ANALISIS STRATEGI PEMASARAN PENDIDIKAN BERBASIS SCHOOL BRANDING DALAM PENINGKATAN JUMLAH PESERTA DIDIK BARU DI SD IT AL AZHAR LEBONG Anggriani, Wita; Asha, Lukman; Sumarto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.60304

Abstract

This study aims to analyze school branding-based educational marketing strategies in increasing new student enrollment at SD IT Al Azhar Lebong. The study employed a qualitative approach using a descriptive research design. The research participants included the principal, teachers, educational staff, and parents of students, who were selected through purposive sampling. Data were collected through interviews, observations, and document analysis, and subsequently analyzed using the interactive model of Miles, Huberman, and Saldaña, which consists of data condensation, data display, and conclusion drawing. The trustworthiness of the data was ensured through source and technique triangulation. The findings indicate that the educational marketing strategy implemented at SD IT Al Azhar Lebong adopts a community-oriented approach by strengthening flagship programs, applying the 7P marketing mix, utilizing social media, and promoting the school through word-of-mouth marketing. The school's branding strategy has been developed by reinforcing its identity as an integrated Islamic school, implementing a tahfizh (Qur'an memorization) program, strengthening English language instruction, fostering Islamic character, improving service quality, and enhancing teacher professionalism. These efforts have successfully established a positive school image and increased public trust. The implemented strategies have significantly contributed to increasing new student enrollment, strengthening parental loyalty, and enhancing the school's competitiveness amid the growing competition among educational institutions. The study concludes that school branding-based educational marketing is an effective approach for improving school reputation, public trust, and new student enrollment. However, further enhancement of digital marketing strategies and data-driven evaluation is needed to support the school's sustainable development.
Co-Authors Aglesia, Ade Sonni Bahri, Syaifu Irwan Fathurrochman, Irwan Lukman Asha Murni Yanto Saan, Qhiban Sumarto