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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Lathifah Khairani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pemberdayaan Masyarakat dalam Pengembangan Usaha Mikro Makanan Pendap Kelurahan Rawamakmur Kota Bengkulu Windirah, Nola; Edi Susanto; Lathifah Khairani
Jurnal Pemberdayaan Masyarakat Vol 9 No 2 (2024): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v9i1.9209

Abstract

Situation analysis of pendap businesses in Rawamkmur Permai in Bengkulu City shows good prospects in terms of material availability and market targets. However, there are several problems in the business, namely related to the quality and quantity of products in terms of durability, production quantities, and unattractive packaging. Apart from that, there is still a lack of knowledge regarding the legality of digital business and marketing. The main aim of this activity is to improve the quality and quantity of local micro small and medium enterprises in terms of production, packaging, marketing, and licensing. The method used is a training assistance method with simulation techniques. The target of the activity is the family welfare development group in Rawamakmur Permai in Bengkulu City. The stages of service activities consist of: 1) the observation stage (2) mentoring/training stage, (3) the monitoring stage. The result of this activity is an increase in target knowledge regarding the quality and quantity of pendap production. This activity also produces pendap products that have longer shelf life and attractive packaging.
PENGARUH CITRA MEREK, KUALITAS PRODUK,DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK MSG X DI KOTA BENGKULU Siti Nur Elvina; Reflis Reflis; Lathifah Khairani; Bungati Bungati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5636

Abstract

Tujuan penelitian ini ialah untuk menganalisis proses keputusan pembelian oleh konsumen MSG X di Kota Bengkulu dan menganalisis pengaruh citra merek, kualitas produk, dan kepercayaan merek pada produk MSG X terhadap keputusan pembelian konsumen di Kota Bengkulu. Data diperoleh dari 96 responden, baik laki-laki dan perempuan dengan penggunakan metode pengambilan data secara accidental sampling. Data dianalisis secara deskriptif menggunakan rentang skala serta secara kuantitatif dengan bantuan program SmartPLS 4. Hasil menunjukkan bahwa keputusan pembelian produk MSG X dalam kategori “baik” serta citra merek dan kepercayaan merek mempunyai perengaruh signifikan sedangkan kualitas produk tidak menunjukkkan pengaruh yang signifikan pada keputusan pembelian produk MSG X di Kota Bengkulu.
Co-Authors Bungati Bungati Edi Susanto Nola Windirah Reflis Reflis Siti Nur Elvina