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All Journal Media Wisata Jurnal Pakarena SIGn Journal of Social Science
Muchlis, Nur Farah Fajriaty
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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Event Concept Planning Based on Marine Tourism in Mallasoro Village, Jeneponto Regency Hamzah, Amiruddin; Muchlis, Nur Farah Fajriaty; Rohma, Irva Yulia
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.763

Abstract

This study aims to identify the potential of marine tourism and design an event concept that can enhance the welfare of the local community in Mallasoro Village, Jeneponto Regency, South Sulawesi. Using a qualitative approach with descriptive methods, data was collected through in-depth interviews, observations, and documentation. SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) assessed the strengths, weaknesses, opportunities, and threats involved in developing the event concept. The analysis reveals that Mallasoro Village has significant strengths, including natural beauty, a strong local culture, and community support. However, challenges were identified, such as inadequate infrastructure and limited tourism promotion. Opportunities include the growing interest in marine tourism and regional government support through policies and capacity-building programs. Threats, such as climate change affecting beach and ocean conditions and competition with other destinations in South Sulawesi, must be anticipated. With proper planning, Mallasoro Village has the potential to become a leading marine tourism destination by developing Leisure Events and Cultural Events that incorporate diverse attractions and innovative programs, including sports, tours, education, workshops, exhibitions, culinary festivals, and sustainable marine conservation activities. These efforts can increase tourist visits while strengthening environmental awareness.
A Contextual Green Event Model for the Pinisi Festival: An Analysis of Implementation Gaps and Structural Barriers Muchlis, Nur Farah Fajriaty; Wibowo, Setiawan; Lisani, Nur
SIGn Journal of Social Science Vol 6 No 1: Juni - November 2025
Publisher : CV. Social Politic Genius (SIGn)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37276/sjss.v6i1.532

Abstract

The Pinisi Festival, a UNESCO Intangible Cultural Heritage, serves as a vital tourism asset for Bulukumba Regency. However, the festival confronts a paradox: as a mass event, it possesses the potential to become the “antithesis of sustainability” due to its environmental impacts. A significant gap exists between the global discourse on green events and their factual implementation at the local level, which is constrained by specific socio-cultural conditions. This research aims to: (1) analyze the planning gaps in the green event concept for the Pinisi Festival; (2) diagnose the structural, managerial, and cultural barriers to its implementation; and (3) formulate a contextual solution model. Employing a qualitative case-study approach, primary data were collected via in-depth interviews with stakeholders and field observations, supplemented by secondary data. Thematic analysis was utilized to interpret the data across four key dimensions: transport management, waste management, eco-procurement, and green marketing. The findings indicate that green event implementation remains at a symbolic and partial initiation stage. This failure to apply green principles was concluded to be not merely technical; rather, it is rooted in three systemic barriers: structural (infrastructure limitations and high costs), managerial (the absence of technical regulations and binding standard operating procedures), and cultural (low compliance with pro-environmental behaviors). As its primary contribution, this research formulates a contextual transition framework. This model rests on three pillars: (1) revitalizing Local Government policy governance; (2) program innovation based on a synergy of culture and technology; and (3) capacity building for the local community and MSMEs.
Pengelolaan Seni Pertunjukan dalam Festival Ca’ma Ca’ma: Studi pada Ruang Ekspresi Budaya Urban di Makassar Muchlis, Nur Farah Fajriaty; Nitami, Raisah Nur; A.Bakty, Andi Fatimah Maoudy; Rahayu, Mia; Renold, Renold
JURNAL PAKARENA Vol 10, No 2 (2025): Desember
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/p.v10i2.76510

Abstract

Penelitian ini mengkaji pengelolaan event Ca’ma Ca’ma yang diselenggarakan oleh Dinas Pariwisata Kota Makassar sebagai ruang ekspresi seni pertunjukan dan promosi kuliner lokal. Festival ini merepresentasikan integrasi budaya tradisional dan gaya hidup urban, dengan melibatkan pertunjukan seni, musik, dan pameran kuliner khas Sulawesi Selatan. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi partisipatif, wawancara mendalam, serta studi dokumentasi. Hasil temuan menunjukkan bahwa Ca’ma Ca’ma berhasil menarik partisipasi masyarakat, khususnya generasi muda, namun masih menghadapi tantangan dalam aspek teknis dan manajerial. Ketiadaan backstage bagi seniman, penataan ruang yang kurang fungsional, serta minimnya mitigasi cuaca menjadi indikator lemahnya perencanaan teknis. Analisis berdasarkan kerangka manajemen event Goldblatt menunjukkan bahwa tahap riset, desain, dan perencanaan belum dilaksanakan secara optimal. Penelitian ini merekomendasikan perlunya pendekatan yang lebih terstruktur dan partisipatif, guna meningkatkan kualitas pengelolaan event berbasis seni. Dengan manajemen yang lebih sensitif terhadap nilai budaya dan kebutuhan teknis, festival seperti Ca’ma Ca’ma berpotensi menjadi model pengembangan budaya urban dan pemberdayaan komunitas lokal secara berkelanjutan
Co-Authors A.Bakty, Andi Fatimah Maoudy HAMZAH, AMIRUDDIN Lisani, Nur Nitami, Raisah Nur Rahayu, Mia Renold Renold Rohma, Irva Yulia Wibowo, Setiawan