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All Journal Jurnal Pengabdian Masyarakat Widya Dharma Journal of Business
Sigit Adhi Pratomo
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Other

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STRATEGI PEMASARAN SD MUHAMMADIYAH PK RABBANI KLATEN Sigit, Sigit Adhi Pratomo; Sigit Adhi Pratomo
Widya Dharma Journal of Business - WIJoB Vol. 3 No. 2 (2024): Oktober 2024
Publisher : FAKULTAS EKONOMI DAN PSIKOLOGI UNWIDHA KLATEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54840/wijob.v3i2.297

Abstract

Competition between schools is currently increasingly competitive.Formal education, in this case schools, is experiencing major changes in theform of the global educational environment. Integrated Primary Schools areschools that have emerged as an alternative solution to some communities'concerns about school quality. This article will specifically discuss howservice marketing is implemented at SDIT Muhammadiyah PK RabbaniKlaten. The marketing management process consists of profile, planning,organizing, implementing, monitoring, supporting and inhibiting factors,marketing management results. This research uses descriptive qualitativeresearch methods and data collection techniques through interviews,observation, documentation and copying.The results of the research are that the service marketing strategythat has been carried out by SD Muhammadiyah PK Rabbani has gonethrough a good marketing process starting from planning, implementation,evaluation and supervision and fulfills the 7P marketing aspects, namelyProduct, Price, Promotion, Place, People. People), Process, and PhysicalEvidence (Physical Form).Marketing advertising strategy for SD Muhammadiyah PK Rabbanieducation services through print media and online media which is dominatedby online media through Websites, Youtube, Facebook, Instagram, Whatsappregarding school activities, student achievements and school achievements.Keywords: management; marketing; integrated islamic elementary schoo
Pendampingan Pemberdayaan Posyandu Balita Desa Pilangsari Gondang Kabupaten Klaten Marjukah, Anis; Nugroho, Arif Julianto Sri; Winarno Heru Murjito; Hartanto; DBP Setiyadi; Sigit Adhi Pratomo; Sri Haryanti; Purwo Haryono; Hersulastuti
Jurnal Pengabdian Masyarakat - PIMAS Vol. 4 No. 1 (2025): Februari
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v4i1.1637

Abstract

The assistance activity for empowering Posyandu (integrated service center) toddlers in Pilangsari Gondang Village, Klaten Regency aims to improve the quality system of Posyandu services, increase the participation of mothers and young women in serving the community so that the effectiveness of activities to fight toddler stunting in the village is achieved. The model of activities carried out includes: 1) Service-Quality Capacity Building for Posyandu services for toddlers, 2) Technology Transfer. To achieve this goal, several activities are carried out in assistance: a) Evaluation of the quality of Posyandu for toddlers b) Establishment of a Service-Quality network (c) Training and development of healthy toddler services to fight stunting d) Improvement of supporting facilities/infrastructure to develop services f) entrepreneurial training for making dry and wet cakes based on village characteristics to improve nutrition for toddlers and the community. Based on activities, the results of an effective activity model are obtained, where mothers and young women are enthusiastic about participating in the program and this lead to the formation of a foundation for empowering the quality of excellent toddler Posyandu services in the village to fight toddler stunting.
Co-Authors Anis Marjukah Arif Julianto Sri Nugroho, Arif Julianto Sri DBP Setiyadi Hartanto Hersulastuti Purwo Haryono Sigit, Sigit Adhi Pratomo Sri Haryanti Winarno Heru Murjito