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All Journal Jurnal Pengabdian Masyarakat Widya Dharma Journal of Business Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Sigit Adhi Pratomo
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Other

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STRATEGI PEMASARAN SD MUHAMMADIYAH PK RABBANI KLATEN Sigit, Sigit Adhi Pratomo; Sigit Adhi Pratomo
Widya Dharma Journal of Business - WIJoB Vol. 3 No. 2 (2024): Oktober 2024
Publisher : FAKULTAS EKONOMI DAN PSIKOLOGI UNWIDHA KLATEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54840/wijob.v3i2.297

Abstract

Competition between schools is currently increasingly competitive.Formal education, in this case schools, is experiencing major changes in theform of the global educational environment. Integrated Primary Schools areschools that have emerged as an alternative solution to some communities'concerns about school quality. This article will specifically discuss howservice marketing is implemented at SDIT Muhammadiyah PK RabbaniKlaten. The marketing management process consists of profile, planning,organizing, implementing, monitoring, supporting and inhibiting factors,marketing management results. This research uses descriptive qualitativeresearch methods and data collection techniques through interviews,observation, documentation and copying.The results of the research are that the service marketing strategythat has been carried out by SD Muhammadiyah PK Rabbani has gonethrough a good marketing process starting from planning, implementation,evaluation and supervision and fulfills the 7P marketing aspects, namelyProduct, Price, Promotion, Place, People. People), Process, and PhysicalEvidence (Physical Form).Marketing advertising strategy for SD Muhammadiyah PK Rabbanieducation services through print media and online media which is dominatedby online media through Websites, Youtube, Facebook, Instagram, Whatsappregarding school activities, student achievements and school achievements.Keywords: management; marketing; integrated islamic elementary schoo
Pendampingan Pemberdayaan Posyandu Balita Desa Pilangsari Gondang Kabupaten Klaten Marjukah, Anis; Nugroho, Arif Julianto Sri; Winarno Heru Murjito; Hartanto; DBP Setiyadi; Sigit Adhi Pratomo; Sri Haryanti; Purwo Haryono; Hersulastuti
Jurnal Pengabdian Masyarakat - PIMAS Vol. 4 No. 1 (2025): Februari
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v4i1.1637

Abstract

The assistance activity for empowering Posyandu (integrated service center) toddlers in Pilangsari Gondang Village, Klaten Regency aims to improve the quality system of Posyandu services, increase the participation of mothers and young women in serving the community so that the effectiveness of activities to fight toddler stunting in the village is achieved. The model of activities carried out includes: 1) Service-Quality Capacity Building for Posyandu services for toddlers, 2) Technology Transfer. To achieve this goal, several activities are carried out in assistance: a) Evaluation of the quality of Posyandu for toddlers b) Establishment of a Service-Quality network (c) Training and development of healthy toddler services to fight stunting d) Improvement of supporting facilities/infrastructure to develop services f) entrepreneurial training for making dry and wet cakes based on village characteristics to improve nutrition for toddlers and the community. Based on activities, the results of an effective activity model are obtained, where mothers and young women are enthusiastic about participating in the program and this lead to the formation of a foundation for empowering the quality of excellent toddler Posyandu services in the village to fight toddler stunting.
Development of Indonesian Language-Friendly Villages in Belangwetan, Klaten as a Model for Community Literacy Empowerment: Pengabdian Esti Ismawati; Sigit Adhi Pratomo; Sarwono Nursito; Sri Budiyono
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2927

Abstract

Program Kemitraan Masyarakat (PKM) ini bertujuan mengembangkan Desa Belangwetan, Klaten, sebagai Desa Layak Bahasa Indonesia melalui penerapan inovasi teknologi literasi dan pemberdayaan masyarakat. Mitra dalam kegiatan ini adalah Pemerintah Desa Belangwetan dan masyarakat setempat sebagai sasaran utama. Permasalahan utama yang dihadapi desa yaitu rendahnya kesadaran masyarakat terhadap penggunaan bahasa Indonesia yang baik dan benar dalam ruang publik serta keterbatasan media pembelajaran bahasa di tingkat desa. Metode pelaksanaan dilakukan melalui lima tahap yakni sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi, serta keberlanjutan program. Hasil kegiatan meliputi terciptanya produk inovatif berupa KIB (Kamus Interaktif Belangwetan), PPB (Papan Pintar Bahasa) berbasis QR Code, serta konten Videotron terkait kriteria desa layak Bahasa Indonesia. Produk-produk ini telah diimplementasikan dalam kegiatan masyarakat, sekolah, dan ruang publik desa. Dampak yang dicapai antara lain peningkatan literasi bahasa, kesadaran masyarakat terhadap penggunaan bahasa Indonesia, serta penguatan identitas desa sebagai percontohan Desa Layak Bahasa Indonesia. Kegiatan ini menghasilkan luaran berupa artikel pada jurnal terakreditasi Sinta, publikasi media massa, poster, dan video kegiatan.
Co-Authors Anis Marjukah Arif Julianto Sri Nugroho, Arif Julianto Sri DBP Setiyadi Esti Ismawati Hartanto Hersulastuti Purwo Haryono Sarwono Nursito Sigit, Sigit Adhi Pratomo Sri Budiyono Sri Haryanti Winarno Heru Murjito