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All Journal Journal of Business and Behavioural Entrepreneurship JRMSI - Jurnal Riset Manajemen Sains Indonesia JPNM : Jurnal Pustaka Nusantara Multidisiplin
Cindy, Vera Deyana
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Memorable Tourism Experience Moments and Lasting Pride: The Impact of Hiking Experiences on Revisit Intentions Berutu, Meta Bara; Sari, Dewi Agustin Pratama; Febrilia, Ika; Krissanya, Nofriska; Ahmad, Siti Noor Bayaah; Cindy, Vera Deyana
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.10

Abstract

What makes hikers feel satisfied and want to return? This research identifies factors that contribute to a memorable hiking experience, focusing on the role of emotions such as pride and intention to repeat visits to outdoor activities. The use of these variables addresses a research gap about limitation to use pride variable that is rarely used even though they have a significant effect on tourism activities. This research aims to study how the unique tourism experience, pride, and overall hiking enjoyment correlate. Data collection in this research was 142 respondents throughout Indonesia who had done hiking. Data is processed using PLS-SEM, which can overcome the minimal number of respondents. The results of this research state that pride has a significant influence on MTE, as well as the relationship between pride and revisit intention. However, it differs from the relationship between MTE and revisit intention, which has an insignificant effect. This research recommends that emotion is a big attraction that can influence tourists’ future choices. Therefore, to create opportunities for valuable experiences, stakeholders invest in infrastructure and establish an image built to know the hiker profile and customize individual experiences.
Faktor Yang Memengaruhi Continuous Intention To Use Dan Actual Usage Aplikasi Dana Cindy, Vera Deyana; Mohamad, Nazwa Oktaviani; Mumpuni, Azahra Putri Dewi; Fitriana, Rahma
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 3 No. 1 (2025): February : Jurnal Pustaka Nusantara Multidisiplin
Publisher : SM Institute

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Ease of Use (PEOU) dan Perceived Value (PV) terhadap Continuous Intention to Use dan Actual Usage aplikasi DANA. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling - Partial Least Squares (SEM-PLS). Data primer diperoleh secara langsung melalui kuesioner yang disebar kepada 101 sampel responden di wilayah Jakarta, Bogor, Depok, Tangerang, dan Bekasi yang pernah menggunakan aplikasi DANA dalam 3 bulan terakhir. Hasil penelitian menunjukkan Perceived Ease of Use berpengaruh negatif dan tidak signifikan terhadap Continuous Intention to Use. Perceived Value memiliki pengaruh positif dan signifikan terhadap Continuous Intention to Use. Continuous Intention to Use memiliki pengaruh positif dan signifikan terhadap Actual Usage.
The Influence of E-Service Quality and Price Fairness on E-Loyalty through E-Satisfaction among Shopee Sellers Cindy, Vera Deyana; Parlyna, Ryna; Kasofi, Adnan; Munawaroh
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 17 No. 1 (2026): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.017.1.1

Abstract

Due to the swift expansion of e-commerce in Indonesia, Shopee has become the most dominant marketplace. However, Shopee faces strategic difficulties in retaining seller loyalty due to the rise of new rival, especially with regard to thoughts about administrative costs and the standards of services provided. This study uses the theory of S-O-R to examine price fairness and e-service quality influence on Shopee sellers' e-loyalty through e-satisfaction as a mediating variable. Using a judgmental sampling approach, 205 Shopee sellers that run businesses in the Greater Jakarta region and have been actively selling during the last six months represent the study's sample. A six-point Likert scale questionnaire was used to gather the data, and Microsoft Excel and SmartPLS 4 were used for analysis. The findings indicate that e-service quality positively and significantly influenced e-satisfaction and e-loyalty. Price fairness, on the other hand, positively and significantly affects e-satisfaction but has insignificant influence on e-loyalty. Moreover, e-satisfaction positively and significantly influenced e-loyalty. E-satisfaction indirectly mediates the relationship between price fairness and e-loyalty, but not the relationship between e-service quality and e-loyalty.
Co-Authors Ahmad, Siti Noor Bayaah Berutu, Meta Bara Fitriana, Rahma Ika Febrilia Kasofi, Adnan Krissanya, Nofriska Mohamad, Nazwa Oktaviani Mumpuni, Azahra Putri Dewi Munawaroh Ryna Parlyna, Ryna Sari, Dewi Agustin Pratama