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All Journal Jurnal Nasional Holistic Science
Sitindaon, Natanael
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Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Promotion Strategy in Increasing Customer Loyalty in Companies Sitindaon, Natanael; Lubis, Nurul Wardani; Malau, Grace Theresia; Siburian, Kristina Mesya Yulianti; Ayuningrum, Utrie Sekar
Holistic Science Vol. 4 No. 3 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i3.728

Abstract

This study aims to analyze the effect of promotional strategies on customer loyalty in companies. Customer loyalty is very important for business sustainability because loyal customers not only provide recurring income but also support promotions through word-of-mouth recommendations. This study uses a qualitative approach with a literature study method, where data is collected from various scientific sources that discuss promotional strategies and customer loyalty. Thematic analysis is used to identify key themes from relevant literature. The results of the study indicate that promotional strategies that include emotionally appealing advertising, sales promotions that provide real value, and personalized direct marketing can increase customer loyalty. In addition, good public relations and personal selling play a role in strengthening relationships with customers, thereby increasing brand trust. The implication of this finding is that companies need to design effective and targeted promotional strategies to build and maintain long-term customer loyalty, by considering emotional factors and relevance in each promotion.
Building Customer Loyalty Through Experiential marketing Ardini, Sarah Fadhila; Lubis, Nurul Wardani; Tarigan, Nimia Eliani Br; Siburian , Kristina Mesya Yulianti; Sitindaon, Natanael
Holistic Science Vol. 4 No. 3 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i3.729

Abstract

This study aims to describe and analyze the influence of Experiential marketing on customer loyalty. The main focus is how experiential marketing can create strong loyalty through meaningful and relevant experiences for consumers. The method used in this study is the literature review approach. Data collection was carried out by referring to existing studies, such as scientific articles, journals, books, and research reports published in the last five years. This analysis focuses on how Experiential marketing affects customer loyalty based on various relevant literature sources. The results of the study show that Experiential marketing is able to create strong customer loyalty by presenting meaningful experiences for consumers. This approach has proven to be more effective than traditional marketing that only focuses on price or product quality. Experiential marketing not only provides information, but also triggers consumer emotions and feelings, which leads to increased sales. Experiential marketing is a core element in creating value for customers. By focusing on relevant and emotionally engaging experiences, companies can build strong and sustainable loyalty. It also helps create competitive advantage and sustainable growth to support the business as a whole.
Co-Authors Ardini, Sarah Fadhila Ayuningrum, Utrie Sekar Malau, Grace Theresia Nurul Wardani Lubis Siburian , Kristina Mesya Yulianti Siburian, Kristina Mesya Yulianti Tarigan, Nimia Eliani Br