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All Journal Jurnal Nasional Holistic Science All Fields of Science Journal Liaison Academia and Sosiety Economic: Journal Economic and Business
Ardini, Sarah Fadhila
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Optimizing Production Amounts to Obtain Maximum Profits from Sales of Basreng and Duosus "Shafa Snack" in Medan City Harahap, Lokot Muda; Manik, Enjelia; Amalia, Delvi Dede; Sinaga, Mulyati Patresia; Panjaitan, Rona; Ardini, Sarah Fadhila; Kabeakan, Siat Putri
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.595

Abstract

Linear programming is one of the most widely used operations research techniques in practice and is known for being easy to understand. The method in solving linear progamming on “Shafa Snack” is the graph method. The purpose of solving this linear progamming is to optimize the amount of production in obtaining maximum profit with data collection techniques through literature, observation and interviews. The optimal solution is obtained, namely the maximum profit of Rp1,875,000, with the number of duosus to be purchased from agents of 70kg and the number of basreng of 80kg. The results showed that duosus “chocolate filling” to achieve maximum profit of Rp1,875,000, with the number of snacks to be purchased at a price of Rp30,000 and a selling price of Rp40,000 per kg, resulted in a profit of Rp10,000 per kg. While basreng “spicy orange leaf” is purchased at Rp50,000 and sold for Rp65,000 per kg, with a profit of Rp15,000 per kg.
The Influence of Investment Decisions and Interest Rates on Economic Growth Ardini, Sarah Fadhila; Juliyaman, Peter; Rani, Dinda Annisa; Fazira, Laila Erra; Jannah, Raihanatul
Economic: Journal Economic and Business Vol. 3 No. 1 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i1.632

Abstract

This research aims to analyze the influence of investment decisions and interest rates on economic growth in Indonesia. The method used is a quantitative method with multiple linear regression analysis. The data used is secondary data from the Central Statistics Agency (BPS) and Bank Indonesia (BI) for the 2010-2020 period. The research row that investment decisions and interest rates simultaneously do not have a significant effect on economic growth. Partially, investment decisions also have no significant effect, while interest rates have a significant negative effect on economic growth.
Building Customer Loyalty Through Experiential marketing Ardini, Sarah Fadhila; Lubis, Nurul Wardani; Tarigan, Nimia Eliani Br; Siburian , Kristina Mesya Yulianti; Sitindaon, Natanael
Holistic Science Vol. 4 No. 3 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i3.729

Abstract

This study aims to describe and analyze the influence of Experiential marketing on customer loyalty. The main focus is how experiential marketing can create strong loyalty through meaningful and relevant experiences for consumers. The method used in this study is the literature review approach. Data collection was carried out by referring to existing studies, such as scientific articles, journals, books, and research reports published in the last five years. This analysis focuses on how Experiential marketing affects customer loyalty based on various relevant literature sources. The results of the study show that Experiential marketing is able to create strong customer loyalty by presenting meaningful experiences for consumers. This approach has proven to be more effective than traditional marketing that only focuses on price or product quality. Experiential marketing not only provides information, but also triggers consumer emotions and feelings, which leads to increased sales. Experiential marketing is a core element in creating value for customers. By focusing on relevant and emotionally engaging experiences, companies can build strong and sustainable loyalty. It also helps create competitive advantage and sustainable growth to support the business as a whole.
Pengaruh Affiliate Marketing dan Online Customer Review terhadap Impulsive Buying Generasi Z pada Produk Skintific di E-Commerce Shopee Ardini, Sarah Fadhila; Syahreza, Dina Sarah
All Fields of Science Journal Liaison Academia and Sosiety Vol 5, No 2: Juni 2025 Part 2
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v5i2.1096

Abstract

Penelitian ini bertujuan untuk menguji pengaruh affiliate marketing dan online customer review terhadap impulsive buying generasi z pada produk Skintific di E-Commerce Shopee. Metode penelitian yang digunakan dengan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada mahasiswa jurusan Manajemen yang pernah membeli produk Skintific di E-Commerce Shopee. Teknik pengambilan sampel yang digunakan ialah non-probability sampling, diperolah sebanyak 130 responden yang memenuhi kriteria yang telah ditentukan. Teknik analis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik dan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa affiliate marketing dan online customer review berpengaruh positif dan signifikan terhadap impulsive buying. Secara simultan, affiliate marketing dan online customer review berpengaruh terhadap impulsive buying. Temuan ini mengindikasikan strategi pemasaran digital melalui affiliate marketing dan online customer review efektif dalam mendorong perilaku pembelian impulsif, khususnya di kalangan Generasi Z. Generasi Z sangat responsif terhadap konten digital yang bersifat persuasif dan autentik. Implikasi pada penelitian ini Skintific perlu memastikan bahwa informasi yang disampaikan oleh afiliator tetap akurat dan tidak terlalu melebihlebihkan, guna menjaga kepercayaan konsumen dan menghindari backlash yang dapat merusak citra merek.
Co-Authors Amalia, Delvi Dede Fazira, Laila Erra Jannah, Raihanatul Juliyaman, Peter Kabeakan, Siat Putri Lokot Muda Harahap, Lokot Muda Manik, Enjelia Nurul Wardani Lubis Panjaitan, Rona Rani, Dinda Annisa Siburian , Kristina Mesya Yulianti Sinaga, Mulyati Patresia Sitindaon, Natanael Syahreza, Dina Sarah Tarigan, Nimia Eliani Br