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All Journal IKRA-ITH EKONOMIKA Jurnal Nasional Holistic Science Economic: Journal Economic and Business
Malau, Grace Theresia
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Role of Transformational Leadership in Driving Educational Innovation Fahyed, Fadhil Al; Syahreza, Dina Sarah; Malau, Grace Theresia; Hutauruk, Naomi; Juwita, Indah; Tarigan, Nimia Eliani Br
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.587

Abstract

This study investigates transformational leaders who inspire and guide everyone in the educational community to commit to a common goal, provide clear direction, and create meaningful expectations for everyone. This research aims to develop a conceptual and comprehensive framework for how transformational leadership can influence and encourage change in educational innovation and related important concepts and obtain a comprehensive picture of how transformational leadership can influence and encourage change in educational innovation. The research method used in this journal is a literature review and descriptive method in which data is obtained from library sources, reading and taking notes to evaluate data obtained from the literature. Furthermore, the results of the review and analysis show that transformational leadership has a significant contribution in increasing innovation in the world of education. This study also explores the important role of transformational leaders in encouraging innovation through increasing innovation, technology support and commitment of organizational members.
Promotion Strategy in Increasing Customer Loyalty in Companies Sitindaon, Natanael; Lubis, Nurul Wardani; Malau, Grace Theresia; Siburian, Kristina Mesya Yulianti; Ayuningrum, Utrie Sekar
Holistic Science Vol. 4 No. 3 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i3.728

Abstract

This study aims to analyze the effect of promotional strategies on customer loyalty in companies. Customer loyalty is very important for business sustainability because loyal customers not only provide recurring income but also support promotions through word-of-mouth recommendations. This study uses a qualitative approach with a literature study method, where data is collected from various scientific sources that discuss promotional strategies and customer loyalty. Thematic analysis is used to identify key themes from relevant literature. The results of the study indicate that promotional strategies that include emotionally appealing advertising, sales promotions that provide real value, and personalized direct marketing can increase customer loyalty. In addition, good public relations and personal selling play a role in strengthening relationships with customers, thereby increasing brand trust. The implication of this finding is that companies need to design effective and targeted promotional strategies to build and maintain long-term customer loyalty, by considering emotional factors and relevance in each promotion.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN PADA CAFE BERYL FARM & RESTO DI KOTA TARUTUNG Malau, Grace Theresia; Teviana, T.
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Harga dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen Pada Cafe Beryl Farm & Resto di Kota Tarutung. Harga didefinisikan sebag=ai salah satu faktor penting yang memengaruhi keputusan konsumen, dimana penetaan harga yang sesuai dengan kualitas produk mampu mendorong konsumen untuk melakukan pemebelian kembali. Sementara itu, Kualitas Pelayanan merupakan faktor utama dalam membangun kepuasan dan loyalitas pelanggan, dimana pelayanan yang baik dapat meningkatkan kenyamanan serta kepercayaan konsumen sehingga menumbuhkan minat beli ulang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linear berganda. Sampel penelitian sebanyak 85 responden. Hasil penelitian menunjukkan bahwa variabel Harga memiliki pengaruh positif dan signifikan terhadap Minat Beli Ulang dengan nilai beta sebesar 0,385 dan signifikansi 0,000. Kualitas Pelayanan juga berpengaruh positif dan signifikan terhadap Minat Beli Ulang dengan nilai beta sebesar 0,536 dan signifikansi 0,000. Secara simultan, kedua variabel tersebut berkontribusi sebesar 85,7% terhadap Minat Beli Ulang, sedangkan sisanya 14,3% dipengaruhi oleh faktor lain diluar penelitian ini.
Co-Authors Ayuningrum, Utrie Sekar Fahyed, Fadhil Al Hutauruk, Naomi Juwita, Indah Nurul Wardani Lubis Siburian, Kristina Mesya Yulianti Sitindaon, Natanael Syahreza, Dina Sarah T Teviana Tarigan, Nimia Eliani Br