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All Journal Jurnal Nasional Holistic Science Economic: Journal Economic and Business
Tarigan, Nimia Eliani Br
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Role of Transformational Leadership in Driving Educational Innovation Fahyed, Fadhil Al; Syahreza, Dina Sarah; Malau, Grace Theresia; Hutauruk, Naomi; Juwita, Indah; Tarigan, Nimia Eliani Br
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.587

Abstract

This study investigates transformational leaders who inspire and guide everyone in the educational community to commit to a common goal, provide clear direction, and create meaningful expectations for everyone. This research aims to develop a conceptual and comprehensive framework for how transformational leadership can influence and encourage change in educational innovation and related important concepts and obtain a comprehensive picture of how transformational leadership can influence and encourage change in educational innovation. The research method used in this journal is a literature review and descriptive method in which data is obtained from library sources, reading and taking notes to evaluate data obtained from the literature. Furthermore, the results of the review and analysis show that transformational leadership has a significant contribution in increasing innovation in the world of education. This study also explores the important role of transformational leaders in encouraging innovation through increasing innovation, technology support and commitment of organizational members.
The Influence of Brand Awareness and Brand Image on ASUS Laptop Purchasing Decisions of Management Students at Medan State University Simanjuntak, Stephen; Marpaung, Jeremy Partogi; Simalango, Nora Florentina; Tarigan, Nimia Eliani Br; Sitindaon , Natanael; Siregar, Zulkarnain
Economic: Journal Economic and Business Vol. 2 No. 3 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i3.683

Abstract

Asus branded laptops have played a significant role among students. As the most widely used laptop brand by Indonesian consumers, a survey by the Katadata Insight Center (KIC) 2023 showed that 23.3% of respondents used Asus brand laptops in the last year. The type of research used in this research is quantitative research. The sample was used by 32 consumer respondents who purchased the Asus brand laptop. The test results showed that brand awareness did not have a significant influence on ASUS laptop purchasing decisions among the students of State University of Medan Management. The test result of the brand image hypothesis on Asus laptop purchase decisions showed an interesting finding. The brand image test results have a positive and significant impact on the purchase decision of Asus laptops. The results of the hypothetical test showed the brand Awareness does not significantly influence the purchase decisions of ASUS laptops among the student of State College of Medan. However, the interesting results also found that brand image has a positive, significant effect on the purchasing decision of the laptop ASUS. Brand awareness is not always a major determinant in purchasing decisions, especially in specific market segments such as students. Therefore, marketing strategies need to be more holistic and integrated with a focus not only on brand awareness but also on other factors relevant to consumer needs and preferences.
Building Customer Loyalty Through Experiential marketing Ardini, Sarah Fadhila; Lubis, Nurul Wardani; Tarigan, Nimia Eliani Br; Siburian , Kristina Mesya Yulianti; Sitindaon, Natanael
Holistic Science Vol. 4 No. 3 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i3.729

Abstract

This study aims to describe and analyze the influence of Experiential marketing on customer loyalty. The main focus is how experiential marketing can create strong loyalty through meaningful and relevant experiences for consumers. The method used in this study is the literature review approach. Data collection was carried out by referring to existing studies, such as scientific articles, journals, books, and research reports published in the last five years. This analysis focuses on how Experiential marketing affects customer loyalty based on various relevant literature sources. The results of the study show that Experiential marketing is able to create strong customer loyalty by presenting meaningful experiences for consumers. This approach has proven to be more effective than traditional marketing that only focuses on price or product quality. Experiential marketing not only provides information, but also triggers consumer emotions and feelings, which leads to increased sales. Experiential marketing is a core element in creating value for customers. By focusing on relevant and emotionally engaging experiences, companies can build strong and sustainable loyalty. It also helps create competitive advantage and sustainable growth to support the business as a whole.
Co-Authors Ardini, Sarah Fadhila Fahyed, Fadhil Al Hutauruk, Naomi Juwita, Indah Malau, Grace Theresia Marpaung, Jeremy Partogi Nurul Wardani Lubis Siburian , Kristina Mesya Yulianti Simalango, Nora Florentina Simanjuntak, Stephen Siregar, Zulkarnain Sitindaon , Natanael Sitindaon, Natanael Syahreza, Dina Sarah