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All Journal Psikosains: Jurnal Penelitian dan Pemikiran Psikologi
Fadhilah, Fathin
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Humanities Neuroscience Physics Social Sciences Other

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THE INFLUENCE OF SOCIAL MEDIA ON IMPULSIVE BUYING Puspitadewi, Ni Wayan Sukmawati; Fadhilah, Fathin
PSIKOSAINS (Jurnal Penelitian dan Pemikiran Psikologi) Vol 19 No 2 (2024)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/psikosains.v19i2.8413

Abstract

Background: There has been an increase in internet usage and e-commerce users in early 2021. Objective: to determine the effect of social media on impulsive buying. Method: using quantitative correlational methodology. Subjects were 330 respondents, Pearson product moment correlation analysis. Result: coefficient value of 0.448, significance value of 0.001. Social media has a significant effect on impulsive buying with an explained variance of 0.200 (20%). Conclusion: social media has an effect on impulsive buying
Co-Authors Dewi Sukmawati