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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Translitera : Jurnal Kajian Komunikasi dan Studi Media International Journal of Education and Social Science (IJESS) Jurnal Dimensi DKV Seni Rupa dan Desain EDUCTUM: Journal Research Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Cerdika: Jurnal Ilmiah Indonesia All Fields of Science Journal Liaison Academia and Sosiety Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Socius: Social Sciences Research Journal Jurnal Ilmu Komunikasi dan Sosial Politik El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Ulya, Enden Darjatul
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PENGARUH PENGGUNAAN CAPCUT TERHADAP KEBEBASAN BEREKSPRESI MAHASISWA INDONESIA DI MEDIA SOSIAL Iltizam, Ratu Prameswari; Nugroho, David Rizar; Ulya, Enden Darjatul; Mulyono
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.9495

Abstract

This study examines CapCut usage and its influence on students’ freedom of expression on social media. Freedom of expression refers to confidence, the courage to express ideas, and satisfaction in self-expression. A quantitative descriptive-associative design was used with 100 purposively selected respondents, and data were collected through a Likert-scale questionnaire. Analysis was conducted using simple linear regression. The findings show that editing feature convenience (X1), duration and frequency of use (X2), and usage purpose (X3) have a positive and significant effect on students’ freedom of expression (p < 0.05). The strongest effect appears in the relationship between usage purpose and satisfaction in self-expression (β = 0.640). Regression results indicate that CapCut usage explains 33.1% of the variance in freedom of expression (R² = 0.331). Keywords: CapCut, Freedom of Expression, Social Media, Digital Self-Expression.
STUDI KUANTITATIF KONTRIBUSI KONTEN PROMOSI INSTAGRAM @jumbofilm_id TERHADAP PEMBENTUKAN KEPUTUSAN MENONTON PADA FOLLOWERS Regitha Avantie, Marsya; Santoso, Hudi; Ulya, Enden Darjatul; Cholagi, Fahmi Fuad
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.9580

Abstract

This study examines the influence of Instagram promotional content by @filmjumbo_id on its followers' viewing decisions. The purpose of this study is to determine how aspects of information delivery, interaction, and personalization in promotional content influence audience behavior. The method used is a descriptive quantitative with an explanatory survey approach involving 100 respondents who are active followers of the @filmjumbo_id account. Data analysis includes testing validity, reliability, correlation, and simple linear regression. All research instruments were proven valid (r-count > 0.361) and reliable (Cronbach's Alpha for promotional content = 0.812; for viewing decisions = 0.747). The results of the correlation analysis showed a strong and significant positive relationship (r = 0.854, p < 0.001). The simple regression equation Ŷ = -1.864 + 1.168X indicates that promotional content has a positive and significant influence on viewing decisions, with an R² value of 0.729, meaning 72.9% of the variation in viewing decisions is explained by promotional content. The results of this study also enrich our understanding of the role of social media promotional content in the context of digital marketing communications. Furthermore, these findings can serve as a reference for film promotion managers in designing more effective Instagram content strategies to drive audience viewing decisions. Keywords: Digital Marketing Communication, Film Promotion, Instagram, Promotional Content, Viewing Decisions
KONTEN TIKTOK #EvaClassroom TERHADAP PENGEMBANGAN DIRI FOLLOWERS: STUDI KUANTITATIF PADA PENGIKUT @aliciaeva9 Novi Andhini, Ginandita; Santoso, Hudi; Ulya, Enden Darjatul; Cholagi, Fahmi Fuad
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.9582

Abstract

We Are Social & Meltwater (July 2025) reported that TikTok users in Indonesia reached 194.37 million. One creator who utilizes it as an educational tool is Eva Alicia through her #EvaClassroom segment, which focuses on self-development topics. This study aims to determine the content and delivery of #EvaClassroom content, while also examining its influence on followers' self-development in terms of growth mindset. The study used a quantitative explanatory approach with the S-O-R (Stimulus-Organism-Response) theory. A total of 100 respondents were selected through purposive sampling from followers of the TikTok account @aliciaeva9. The results showed that #EvaClassroom content had a significant and positive effect on followers' self-development, with a model contribution of R² = 0.668. This finding confirms that TikTok functions not only as an entertainment medium but also as an effective non-formal educational medium for supporting the self-development of the younger generation. Keywords: #EvaClassroom, Growth Mindset, Educational Media, Self-Development Content, TikTok
Effectiveness of Using Whatsapp Social Media as an Organizational Communication Media Ulhaq, Fadhiil Dhiya'; Dharmawan, Leonard; Ulya, Enden Darjatul
IJESS International Journal of Education and Social Science Vol. 7 No. 1 (2026): VOL 7 NO 1 APRIL 2026
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v7i1.404

Abstract

Organizational communication is an important foundation for the sustainability and operational efficiency of an institution. This study analyzes the effectiveness of WhatsApp social media in organizational communication at the Galih Pakuan Center, a technical implementation unit for the Social Rehabilitation Assistance (ATENSI) program. This study analyzes the influence of individual characteristics on the effectiveness of organizational communication through the use of WhatsApp social media among Galih Pakuan Center employees. Using a descriptive quantitative method with a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, this study involved 58 respondents selected through a purposive sampling technique. The results showed that individual characteristics did not significantly influence the use of WhatsApp social media (path coefficient -0.151 and p-value 0.568), but significantly influenced the effectiveness of organizational communication (path coefficient 0.229 and p-value 0.036). The use of WhatsApp social media was proven to have a significant effect on the effectiveness of organizational communication (path coefficient 0.706 and p-value 0.000). The results of the mediation test indicate that WhatsApp social media use does not mediate the influence of individual characteristics on the effectiveness of organizational communication with a low mediation effect value (0.0113). This study concludes that WhatsApp use directly increases the effectiveness of organizational communication, while individual characteristics directly influence the effectiveness of organizational communication without the intermediary of WhatsApp social media use.
Pengaruh Gaya Storytelling Konten Kreator Nadia Omara Pada Akun Tiktok @Nadiaomara Terhadap Kepercayaan Mistis Pengikut Nur Aziza, Nasya Karina; Nugroho, David Rizar; Ulya, Enden Darjatul; Mulyono
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 15 No 1 (2026): Maret 2026
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457//translitera.v15i1.5365

Abstract

Penelitian ini bertujuan untuk menguji pengaruh gaya storytelling kreator konten Nadia Omara di akun TikTok miliknya @nadiaomara terhadap keyakinan mistik pengikutnya. Survei kuantitatif melibatkan 100 responden yang dipilih secara purposif. Data dianalisis menggunakan regresi linier sederhana untuk menguji pengaruh variabel-variabel storytelling termasuk homo narrans, rasionalitas naratif, koherensi, dan fidelitas terhadap aspek-aspek kepercayaan mistik seperti atensi, interpretasi, atribusi sosial, evaluasi, dan respons sosial. Hasil penelitian menunjukkan bahwa gaya storytelling memiliki pengaruh positif yang signifikan dengan koefisien regresi sebesar 1,426 dan nilai F <0,001. Kreativitas dan konsistensi dalam storytelling memperkuat kepercayaan pengikut terhadap konten mistik. Penelitian ini berkontribusi pada kemajuan teori komunikasi naratif di era media sosial modern.  
Pengaruh Intensitas Pemanfaatan Ai Chatbot Gemini Terhadap Efikasi Diri Akademik Mahasiswa Panjaitan, Glynis Tiara Selig; Nugroho, David Rizar; Ulya, Enden Darjatul; Mulyono
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 15 No 1 (2026): Maret 2026
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v15i1.5367

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh intensitas pemanfaatan AI Chatbot Gemini  terhadap efikasi diri akademik mahasiswa, mengingat peran AI yang semakin berkembang sebagai mitra kognitif dalam lingkungan pembelajaran. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif kausal melalui metode survei daring. Kuesioner disebarkan kepada 120 responden mahasiswa yang dipilih menggunakan teknik purposive sampling, dan data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa intensitas pemanfaatan AI Chatbot Gemini  secara simultan berpengaruh positif dan signifikan terhadap efikasi diri akademik mahasiswa (F-hitung = 10,253 dengan p-value < 0,001). Secara parsial, dimensi durasi pemanfaatan terbukti sebagai faktor yang paling dominan dan signifikan dengan koefisien regresi sebesar 1,140 dan p-value sebesar 0,004. Intensitas penggunaan yang tinggi berkontribusi dalam memperkuat keyakinan mahasiswa dalam mengelola proses belajar secara mandiri. Implikasi penelitian ini menekankan pentingnya adopsi teknologi AI yang bertanggung jawab guna mendukung peningkatan kepercayaan diri akademik mahasiswa.
Co-Authors Akbar, Muhammad Musa Al-Ghifari, Faiz Baldan Alifia, Luna Diva Amatillah, Quenny Zada Anjani, Farin Cholagi, Fahmi Fuad Cikawati, Nabila Darmawan, Muhammad Hafizh Aufa David Rizar Nugroho Dwikurnia, Muhammad Rifqi Fahriza, Muhammad Alvito Fatya, Rheinaldy Ciptanda Frisaningrum, Vansa Audia Gumilang, Bintang Nugraha Habibullah, Dwi Rafi Hadiyanto Hadiyanto Hadiyanto Herryawan, Jesslyanti Iltizam, Ratu Prameswari Jasmine, Karenina Kusnandar, Muhammad Qidam Larasati, Cinta Ing Leonard Dharmawan Lestari, Ana Tri M, Mulyono Maharani, Elisabeth Mellyana Dea Molyono, Molyono Muhammad Farhan Mulyono Mulyono . Mulyono Mulyono Novi Andhini, Ginandita Nur Aziza, Nasya Karina Panjaitan, Glynis Tiara Selig Putra, Dandi Rukmana Putra, Verdito Rizky Daffa Putri, Rizka Arivia Rafiasa, Muhammad Ramadhan, Akhila Dilan Regitha Avantie, Marsya Rici Tri Harpin Pranata Santoso, Hudi Ulhaq, Fadhiil Dhiya' Wandini, Wardah Tri Wardah, Jihan Syalina Zahra, Fachrunisa Zahra, Salsa Aulia