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All Journal Bussman Journal : Indonesian Journal of Business and Management Business and Investment Review
Sabrina, Afiifah Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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MANAJEMEN PERUBAHAN DALAM LINGKUP PENDIDIKAN: PENYESUAIAN LEMBAGA PENDIDIKAN ATAS PEMBELAJARAN DARING Sabrina, Afiifah Nur; Haludin, Guntur; Sabina, Nafiza Kayla; Nursyifa, Putri; Januar, Salsabila Kunti; Tanjung, Syafira Mawada
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.275

Abstract

Change management in education certainly plays a central role in responding to the dynamics of the rapidly developing digital era. The use of advanced technologies such as AI, machine learning, and digital platforms has revolutionized learning methods, triggering the need for curriculum restructuring, strengthening educators' digital competencies, and providing adequate infrastructure. Although online learning offers flexibility of time and broad access, challenges such as the digital divide, limited technological literacy, and data privacy issues remain unavoidable issues. To ensure the smoothness of online learning and ensure that online learning runs effectively, an integrated change management approach is needed, including mature strategic planning, measurable implementation, disciplined implementation, and continuous evaluation. Sustainability in the hybrid era requires synergy between online and offline learning methods to maintain a balance between the use of technology and the development of students' social skills.
Transformasi Digital dalam Manajemen Jasa: Tantangan dan Peluang di Era Industri 4.0 Wahyuningjati, Tri; Iskandar, Syafna Hanifa; Sabrina, Afiifah Nur; Saleh, Mohamad Zein
Business and Investment Review Vol. 3 No. 2 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.139

Abstract

Digital transformation in service management is becoming an important necessity in the Industry 4.0 era, which is characterized by technological advances such as the Internet of Things (IoT), artificial intelligence (AI), and big data. This research explores the challenges and opportunities facing the services sector in adopting digitalization. Digital transformation offers benefits such as improved operational efficiency, personalization of services, and better data-driven decision-making. However, challenges such as digital competency gaps, organizational culture resistance, cybersecurity, and technology infrastructure limitations are also identified. Through a qualitative approach, this research presents an in-depth analysis covering technology integration strategies, organizational culture change, and digital collaboration to improve customer experience. The results provide important insights for service companies in optimizing digitalization strategies to improve competitiveness and relevance in the market. Abstrak Transformasi digital dalam manajemen jasa menjadi kebutuhan penting di era Industri 4.0, yang ditandai oleh kemajuan teknologi seperti Internet of Things (IoT), kecerdasan buatan (AI), dan big data. Penelitian ini mengeksplorasi tantangan dan peluang yang dihadapi sektor jasa dalam mengadopsi digitalisasi. Transformasi digital menawarkan manfaat seperti peningkatan efisiensi operasional, personalisasi layanan, dan pengambilan keputusan berbasis data yang lebih baik. Namun, tantangan seperti kesenjangan kompetensi digital, resistensi budaya organisasi, keamanan siber, dan keterbatasan infrastruktur teknologi juga diidentifikasi. Melalui pendekatan kualitatif, penelitian ini menyajikan analisis mendalam yang mencakup strategi pengintegrasian teknologi, perubahan budaya organisasi, serta kolaborasi digital untuk meningkatkan pengalaman pelanggan. Hasil penelitian memberikan wawasan penting bagi perusahaan jasa dalam mengoptimalkan strategi digitalisasi untuk meningkatkan daya saing dan relevansi di pasar. Kata kunci: transformasi digital, manajemen jasa, Industri 4.0, tantangan, peluang.  
Co-Authors Guntur Haludin Iskandar, Syafna Hanifa Januar, Salsabila Kunti Nursyifa, Putri Sabina, Nafiza Kayla Saleh, Mohamad Zein Tanjung, Syafira Mawada Wahyuningjati, Tri