Sukma, Braja Eka
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Pengaruh Kualitas Pelayanan Terhadap Minat Berkunjung ke Rumah Makan Payakumbuh Veteran Bintaro Hendradewi, Savitri; Sukma, Braja Eka; Achmadi, Mochamad
SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.7697

Abstract

This research aims to analyze the influence of service quality dimensions on customer interest in returning to the Veteran Payakumbuh Bintaro Restaurant. The background to this research is driven by the importance of service quality in the culinary industry to increase customer satisfaction and build loyalty. This research uses a quantitative approach with a multiple regression method involving four independent variables (responsiveness, assurance, empathy, physical evidence) and one dependent variable, namely interest in returning to visit. Data collection was carried out by distributing questionnaires with a Likert scale to 100 respondents selected by accidental sampling. The research results show that all dimensions of service quality have a significant influence on intention to revisit, with responsiveness having the greatest influence. The variables of assurance, empathy and concrete evidence also contribute significantly to increasing customer interest in returning. Based on these findings, it is recommended that restaurant managers increase staff responsiveness, provide assurance and empathy training, and ensure that the physical condition of the restaurant is always maintained. Customers are encouraged to provide constructive feedback and create a positive experience during their visit. Thus, good service quality can strengthen customer loyalty and increase the frequency of return visits.
Peningkatan Kompetensi Dosen Vokasi Perhotelan dalam Meningkatkan Kurikulum Melalui Program Pemagangan di Industri Perhotelan Simanihuruk , Maidar; Sukma, Braja Eka
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.47

Abstract

Akibat dari kebijakan merdeka belajar, maka kebutuhan sumber daya manusia perguruan tinggi semakin meningkat karena harus lebih inovatif dalam mengembangkan kurikulum yang lebih sesuai dengan kebutuhan dunia usaha dan dunia industri serta mampu menjalin jaringan yang lebih luas dengan dunia usaha dan industri serta organisasi lainnya. Namun fakta di lapangan menunjukkan bahwa beberapa kualitas dosen masih terpaku pada teori-teori sesuai peminatan dengan konsep lama yang belum disesuaikan dengan perkembangan teknologi, sehingga mahasiswa tidak siap bekerja pada bidang tertentu pada saat melaksanakan praktek lapangan karena apa yang diajarkan sangat berbeda dengan apa yang terjadi di lapangan. Oleh karena itu, diperlukan upaya yang sungguh-sungguh, salah satunya adalah dibuatnya program yang menghubungkan langsung dosen dengan dunia industri, sehingga mereka dapat langsung mengetahui perubahan di lapangan saat ini. Penelitian pengabdian ini menggunakan metode penelitian kualitatif dengan menggunakan pendekatan pembelajaran dengan metode observasi, wawancara, self-directed learning dan metode problem-based learning/inquiry. Berdasarkan hasil magang dapat disimpulkan pelaksanaan program magang dosen di industri perhotelan dapat memberikan peluang pengayaan ilmu sekaligus sebagai masukan untuk penyempurnaan bahan ajar mata kuliah yang diampu oleh dosen peserta magang industri yang dilengkapi dengan contoh aplikasi kuliah di industri.   The independent learning policy has increased the demand for human resources in higher education because these professionals must be more creative when creating curricula that are more in line with the needs of business and industry and are able to establish a wider network with these sectors and other organizations. However, the reality is that some lecturers are still fixated on theories that suit their interests and use antiquated concepts that haven't been updated for technological advancements. As a result, students aren't prepared to work in specific fields when engaging in field practice because what is taught differs greatly from what is occurring there. As a result, significant efforts are required, one of which is the development of a program that connects lecturers directly with the industrial world, allowing them to learn about changes in the current field as soon as they occur. This community service research employs qualitative research methods such as observation, interviews, self-directed learning, and problem-based learning/inquiry methods, as well as a learning approach. Based on the internship results, it is possible to conclude that implementing the lecturer internship program in the hospitality industry can provide opportunities for knowledge enrichment as well as input for improving teaching materials for courses taught by lecturers participating in industrial internships that are equipped with examples of lecture applications in the industry.
ENHANCING CURRICULUM RELEVANCE IN VOCATIONAL HOSPITALITY EDUCATION: A COMMUNITY ENGAGEMENT EXPERIENCE AT SMK NEGERI 3, BOGOR CITY Yuwantiningrum, Sri Endah; Rainanto, Bambang Hengky; Utami, Nisa Rahmaniyah; Sukma, Braja Eka
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i3.3015

Abstract

This community engagement initiative addresses the need for curriculum enhancement in the Hospitality Department of SMK Negeri 3, a vocational school focused on producing industry- ready graduates. The initiative was conducted through a structured collaboration involving the review and revision of hospitality-related subjects to align with the Indonesian National Work Competency Standards (Standar Kompetensi Kerja Nasional Indonesia/SKKNI) for Hotel Services. The SKKNI outlines key units of competency required in the hospitality sector, including handling guest check-in and check-out procedures, managing reservations, maintaining cleanliness and order in housekeeping, and delivering food and beverage services. The methodology included curriculum gap analysis, document review, focused group discussions with vocational teachers, and systematic curriculum redesign. Key revisions introduced industry-based learning outcomes, performance-based assessments, contextual case studies, and integrated soft skills development. The engagement not only improved curriculum alignment with national standards but also enhanced teacher capacity and student readiness for the labor market. Feedback from stakeholders indicated a strong potential for implementation and scalability across other vocational institutions. This activity exemplifies the value of academic involvement in vocational education reform and highlights the importance of continuous curriculum adaptation to industry trends. The paper presents the process, outcomes, and strategic value of such initiatives in strengthening vocational education, in line with national human resource development priorities.