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All Journal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Journal of Management and Business Insight
Hafidzah, Fitri Nur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Attitude, subjective norms, and environment friendly as antecedents of customer purchase behavior Hafidzah, Fitri Nur
Journal of Management and Business Insight Vol. 2 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v2i2.1149

Abstract

Purpose-Consumer purchasing behavior towards a product is certainly influenced by various factors, both internal and external. This study aims to determine the effect of attitudes, subjective norms, and environment friendly on consumer purchasing behavior. These factors have a positive impact on consumer purchasing behavior. Design/Methodology/Approach-This research focuses on Tokopedia e-commerce users in Yogyakarta, Indonesia. The total research sample consists of 96 respondents, who were surveyed using a purposive sampling technique. The research data is primary data obtained through questionnaire distribution. Data analysis was carried out using SPSS version 25. Findings-The results of this study prove that attitude has a positive but insignificant effect on consumer purchasing behavior. Subjective norms and a friendly environment have a partial positive impact on consumer purchasing behavior. The subjective norms adopted by consumers and their concern for the environment influence consumers when purchasing a product. However, this attitude has proven insignificant in influencing consumer purchasing behavior because other factors, such as the other two variables, are more significant in influencing consumer purchasing behavior. Research limitations/implications-The research is limited to a small number of respondents and only examines users of the Tokopedia e-commerce application in Yogyakarta, Indonesia. Therefore, the results of this study cannot be used as a reference to describe consumer purchasing behavior among e-commerce users in general and in various regions of Indonesia. Originality/value-Previous research has not analyzed the factors that influence consumer purchasing behavior as in this study, especially for Tokopedia e-commerce users in Yogyakarta. Previous research analyzes different aspects and uses different research objects as well.
Strategy for Improving the Quality of Education in Muhammadiyah Schools Harini, Ririn; Susiyanto, Susiyanto; Finthariasari, Meilaty; Enriquez, Alexis Arizabal; Hafidzah, Fitri Nur
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 9 No. 2 (2024): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v9i2.16768

Abstract

This study aims to analyze the SWOT, IFE, and EFE of Muhammadiyah Schools in Bengkulu City. The study was conducted at Muhammadiyah Schools in Bengkulu City from September to November 2023. The research methodology used includes quantitative and qualitative approaches. Quantitatively, data was obtained by distributing questionnaires via Google Form to 54 respondents and qualitatively conducting interviews with 4 respondents representing elements of Muhammadiyah education figures, Aisyiyah, lecturers, and Muhammadiyah teachers. The results of the study indicate that: 1) There are 10 indicators of strength, 9 indicators of weakness, 6 indicators of opportunity, and 5 indicators of threat in Muhammadiyah schools, and there are 12 SO, WO, ST, and WT strategies that can be applied for the progress and development of Muhammadiyah school education, 2) The value of internal factor analysis (IFE) is 2.85 with a moderate category, and the value of external factor analysis (EFE) is 2.6 with a moderate category, and 3) Muhammadiyah schools in Bengkulu city from kindergarten, elementary school/MMI, junior high school/MMTS, and senior high school/MMA are in quadrant V, namely in a condition of maintaining and maintaining. The recommended strategy for the progress and development of Muhammadiyah schools is a strategy that is aggressively penetrating the community to convince the general public that Muhammadiyah schools can be the main choice, and also a strategy for developing Muhammadiyah schools into superior schools is needed through curriculum changes, radical changes in the school’s vision and mission, and improvements in internal quality, both human resources and related infrastructure.
Co-Authors Enriquez, Alexis Arizabal Finthariasari, Meilaty Ririn Harini Susiyanto Susiyanto, Susiyanto