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All Journal Intelegensia : Jurnal Pendidikan Islam Jurnal Simki Pedagogia
Rokhmah, Asnalia
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Education Marketing Management Model According To The Paradigm Of Total Quality Management In Education At Madrasah Tsanawiyah Level Untung, Slamet; Fathudin, Ahmad Ubaedi; Kalupae, Abdul Aziz; Madina, Ghilma; Rokhmah, Asnalia
Intelegensia : Jurnal Pendidikan Islam Vol 12, No 2 (2024): JURNAL INTELEGENSIA - VOL. 12 NO 2 JULI-DESEMBER 2024
Publisher : PASCASARJANA UNISNU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/intelegensia.v12i2.7232

Abstract

This research explains the role of the Head of Madrasah Tsanawiyah in the former Pekalongan Residence in implementing educational marketing management based on Total Quality Management in Education, the strategies used in implementing educational marketing management, and the impact on the madrasah regarding the implementation of educational marketing management. The research location is Madrasah Tsananwiyah in the former Pekalongan Residence, Central Java. The primary data is in the form of an educational marketing management model at Madrasah Tsanawiyah. Meanwhile, the secondary data is a theoretical basis obtained through reviewing literature regarding educational marketing management. This research is categorized as field research using a qualitative approach. The data collection techniques include in-depth interviews, observation, documentation and triangulation. The collected data was analyzed using the Miles, Huberman, and Saldana analysis model. The results of the research show that the role of the Head of the Pekalongan Ex-Residency Madrasah Tsanawiyah in implementing educational marketing management according to the TQM in Education perspective includes the managerial role, the role of work program executor, and the role of users of educational marketing facilities and infrastructure. Meanwhile, the strategies used are the Market-Based Management Strategy Model and the Resource-Based Strategy Model. The impacts caused by the implementation of educational marketing management include the fulfillment of planned education quotas, the establishment of cooperation between internal and external parties of the madrasah, and the creation of a positive image of the madrasah in society.
Peran Kepemimpinan Kepala Sekolah dalam Penerapan Manajemen Strategi di SMK Gondang Wonopringgo Pekalongan Ratnasari, Tria; Rokhmah, Asnalia
Jurnal Simki Pedagogia Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jsp.v9i1.1394

Abstract

This study examines the role of leadership in the implementation of strategic management at SMK Gondang and identifies the leadership styles employed by the school principal in this process. A qualitative research design with a case study approach was adopted. Data were collected through in-depth interviews with school leaders, teachers, and administrative staff, as well as through direct observation of leadership practices and strategic management implementation at SMK Gondang. Data analysis followed the Miles and Huberman interactive model, consisting of data reduction, data display, and conclusion drawing. The findings reveal that the principal’s leadership plays a crucial role in decision-making and problem-solving related to strategic management implementation. Leadership is a key determinant in shaping the direction and ensuring the successful implementation of strategic management in vocational high schools. Furthermore, the principal at SMK Gondang demonstrates participative, transactional, and adaptive leadership styles, applying different approaches according to situational demands.
Co-Authors Fathudin, Ahmad Ubaedi Kalupae, Abdul Aziz Madina, Ghilma Ratnasari, Tria Slamet Untung