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Analisis pendapatan UMKM abon ikan tuna di Kelurahan Lappa Nursinar, Nursinar; Rahmianti, Sri; Ramadani, Wahyu; Sari, Nur Amalia; Hidayat, Muh. Taufik; Astaman, Putra
Agriculture and Socio-Economic Journal Vol 1, No 3 (2024): November
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/asej.v1i3.93

Abstract

Indonesian fishery products in processed and fresh form are increasingly in demand in domestic and foreign markets. But one of the obstacles that occurs in fresh fish is that it is easily spoiled. Therefore, people try to process fresh fish into a product to minimize these obstacles, one of which is processing it into shredded fish. UMKM Pandawa Lima in Lappa Village is a business or business engaged in the food sector, one of its products is shredded tuna. The purpose of this study is to analyze the income of the shredded tuna fish business in Lappa Village. The research method used is descriptive qualitative research method.  The analysis technique used is income analysis. The results showed that UMKM Pandawa Lima processed tuna fish into a product, namely shredded tuna fish and provided an income of Rp 1,968,000 in two production processes for one month.
SOSIALISASI PENTINGNYA PERAN MASYARAKAT DALAM MENCEGAH DAMPAK NEGATIF PENGGUNAAN TEKNOLOGI DI ERA DIGITAL DI DESA GUNUNG AGUNG Ramadani, Wahyu; Trisna Ayuh, Eceh; Darmi, Titi
Jurnal Ilmiah Mahasiswa Kuliah Kerja Nyata (JIMAKUKERTA) Vol. 5 No. 1 (2025): JIMAKUKERTA
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Bengkulu

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Abstract

Dampak teknologi terhadap kehidupan masyarakat sangat besar, dan dampak perubahan sosial dirasakan di semua lapisan masyarakat, baik di desa maupun di kota, dan semua orang mulai dari anak-anak hingga orang dewasa mempunyai akses terhadap teknologi. Namun, ketika teknologi digunakan secara tidak tepat, maka akan menimbulkan permasalahan dalam kehidupan masyarakat. Tujuan dari amal ini adalah: Orang tua menjadi lebih sadar akan dampak negatif teknologi dan keluarga dapat berperan aktif dalam melakukan kontrol sosial. Pendekatan keterlibatan komunitas ini melibatkan pelibatan komunitas tentang dampak negatif teknologi terhadap masyarakat. Kegiatan ini melibatkan diskusi tanya jawab antara lawan bicara dan narasumber mengenai permasalahan yang dihadapi masyarakat. Hasil yang dicapai melalui interaksi komunitas adalah peningkatan kesadaran masyarakat sebesar 88% terhadap dampak negatif teknologi terhadap masyarakat. Dalam kegiatan tersebut, para peserta asyik berdiskusi mengenai isu-isu terkait teknologi. Dukungan ini akan membantu masyarakat, khususnya orang tua, untuk memahami risiko negatif perkembangan teknologi bagi generasi muda, terutama keluarganya, dan melakukan kontrol sosial yang dianggap sangat penting, serta melindungi mereka dari penyakit menular melindungi keluarga mereka. Jangan melakukan perilaku menyimpang yang disebabkan oleh dampak negatif teknologi.
School Marketing Practices and Enrollment Interest: Evidence from a Public Primary School in South Sulawesi Reski Permana, Andi; Ramadani, Wahyu; Rapi, Muh. Taslim; Syamsuriadi, Syamsuriadi
DIDAKTIKA Vol 17 No 2 (2023)
Publisher : Fakultas Tarbiyah Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/didaktika.v17i2.9214

Abstract

School marketing has become a critical strategy for educational institutions seeking to remain competitive and sustainable, especially in rural and underenrolled schools. This study explores the marketing strategies implemented by SD Inpres 12/79 Walenreng 2, a public elementary school in South Sulawesi, Indonesia, to attract new student enrollment. Using a qualitative descriptive approach, data were collected through interviews, observations, and document analysis with key school stakeholders, including the principal and homeroom teachers. The findings reveal that the school applies direct socialization strategies, including door-to-door outreach to prospective students' families, as well as basic promotional efforts highlighting the school's mission and character education values. Despite limitations in infrastructure, these efforts demonstrate moderate success in generating interest among prospective students and their families. The study also identifies intrinsic factors (such as curiosity and interest) and extrinsic factors (such as peer influence and parental decisions) that affect student enrollment interest. This research emphasizes the importance of proactive, context-sensitive marketing approaches in educational institutions operating in resource-constrained settings. The findings contribute to a broader understanding of educational marketing in developing country contexts and offer practical insights for school leaders aiming to enhance student recruitment efforts.
ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN COCA-COLA CHANGE HAS A TASTE - كوكا كولا- للتغييرطعم/ COCA-COLA LITTUGAIRI AT- TA’AM Shela Putri, Fadillah; Nasution, Fatimatuzzahra; Nabila, Aisyah; Ramadani, Wahyu; Ritonga, Aulya Raudhoh
Diwan: Jurnal Bahasa dan Sastra Arab Vol. 16 No. 2 (2024)
Publisher : Jurusan Bahasa dan Sastra Arab Fakultas Adab dan Humaniora UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/diwan.v16i2.1567

Abstract

This study aims to analyze the Coca-Cola Change Has a Taste advertisement using Roland Barthes' semiotic approach, with the objective of uncovering the denotative, connotative, and mythical meanings within the advertisement. This research is based on the phenomenon of advertisements not merely functioning as promotional tools but also serving as communication media that convey social and cultural messages. The one-minute-and-six-second advertisement, published on YouTube by Coca-Cola Middle East, presents a narrative that represents social issues in the context of Middle Eastern culture. The study employs a qualitative approach with a descriptive method, aiming to systematically describe the visual elements, text, and monologue. The data were analyzed using Roland Barthes' semiotic theory, which involves the stages of sign identification, meaning classification, and cultural context interpretation. The findings reveal that, at the denotative level, the advertisement depicts scenes reflecting daily routines, such as a father teaching his daughter to drive, set against a desert backdrop with traditional cultural elements. At the connotative level, the advertisement emphasizes messages of social transformation, particularly women's empowerment, along with symbols of a modern lifestyle. At the mythical level, the narrative conveys the integration of tradition and modernity, aligning with the vision of social transformation promoted by Saudi Arabia's Vision 2030. The study concludes that the Coca-Cola Change Has a Taste advertisement not only promotes the product but also constructs a narrative that reflects social change and the relationship between globalization and local identity.