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All Journal DIDAKTIKA : Jurnal Kependidikan Agriculture and Socio-Economic Journal
Ramadani, Wahyu
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Analisis pendapatan UMKM abon ikan tuna di Kelurahan Lappa Nursinar, Nursinar; Rahmianti, Sri; Ramadani, Wahyu; Sari, Nur Amalia; Hidayat, Muh. Taufik; Astaman, Putra
Agriculture and Socio-Economic Journal Vol 1, No 3 (2024): November
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/asej.v1i3.93

Abstract

Indonesian fishery products in processed and fresh form are increasingly in demand in domestic and foreign markets. But one of the obstacles that occurs in fresh fish is that it is easily spoiled. Therefore, people try to process fresh fish into a product to minimize these obstacles, one of which is processing it into shredded fish. UMKM Pandawa Lima in Lappa Village is a business or business engaged in the food sector, one of its products is shredded tuna. The purpose of this study is to analyze the income of the shredded tuna fish business in Lappa Village. The research method used is descriptive qualitative research method.  The analysis technique used is income analysis. The results showed that UMKM Pandawa Lima processed tuna fish into a product, namely shredded tuna fish and provided an income of Rp 1,968,000 in two production processes for one month.
School Marketing Practices and Enrollment Interest: Evidence from a Public Primary School in South Sulawesi Reski Permana, Andi; Ramadani, Wahyu; Rapi, Muh. Taslim; Syamsuriadi, Syamsuriadi
DIDAKTIKA Vol 17 No 2 (2023)
Publisher : Fakultas Tarbiyah Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/didaktika.v17i2.9214

Abstract

School marketing has become a critical strategy for educational institutions seeking to remain competitive and sustainable, especially in rural and underenrolled schools. This study explores the marketing strategies implemented by SD Inpres 12/79 Walenreng 2, a public elementary school in South Sulawesi, Indonesia, to attract new student enrollment. Using a qualitative descriptive approach, data were collected through interviews, observations, and document analysis with key school stakeholders, including the principal and homeroom teachers. The findings reveal that the school applies direct socialization strategies, including door-to-door outreach to prospective students' families, as well as basic promotional efforts highlighting the school's mission and character education values. Despite limitations in infrastructure, these efforts demonstrate moderate success in generating interest among prospective students and their families. The study also identifies intrinsic factors (such as curiosity and interest) and extrinsic factors (such as peer influence and parental decisions) that affect student enrollment interest. This research emphasizes the importance of proactive, context-sensitive marketing approaches in educational institutions operating in resource-constrained settings. The findings contribute to a broader understanding of educational marketing in developing country contexts and offer practical insights for school leaders aiming to enhance student recruitment efforts.
Co-Authors Hidayat, Muh. Taufik Nursinar, Nursinar Putra Astaman Rahmianti, Sri Rapi, Muh. Taslim Reski Permana, Andi Sari, Nur Amalia Syamsuriadi, Syamsuriadi