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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Diwan: Jurnal Bahasa dan Sastra Arab Jurnal Salome: Multidisipliner Keilmuan Jurnal Kajian dan Penelitian Umum Gudang Jurnal Multidisiplin Ilmu
Nasution, Fatimatuzzahra
Universitas Sumatera Utara
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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The Effect of Using Podcast Media on Maharah Istima' (Listening Skills) Students of Arabic Literature Study Program at University of Sumatera Utara Lubis, Andi Pratama; Nasution, Fatimatuzzahra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3375

Abstract

Special Maharah'(listening skill) is one of the four linguistic skills, both listening (istima'), listening (kalam), reading (qira'ah) and writing (kitabah). Maharah Istima' (listening skill) is a language skill that USU Arabic Literature students learn for the first time before learning other language skills. Good and precise listening skills owned by USU Arabic Literature students will be the main capital for USU Arabic Literature students to master other language skills and make it easier for USU Arabic Literature students to master languages, especially Arabic. The Istima' course is one of the compulsory subjects offered by the Arabic Literature study program, University of North Sumatra. The learning process of Maharah Istima' (listening skills) is good, Appropriate learning methods and interesting learning media are needed to obtain maximum results. Considering that in the process there are still problems and obstacles in improving the listening skills of USU Arabic Literature students, Arabic Literature study program, University of North Sumatra. The purpose of the research to be carried out is todetermine the effect of using podcasts in improving listening skills (maharah istima') in Arabic Literature students of USU Arabic Literature University of North Sumatra. This study uses a quantitative method with a quasi-experimental model that uses data collection techniques through tests (both pre-test and post-test) then the data is analyzed by descriptive statistics and inferential statistics.
ANALISIS SEMIOTIKA ROLAND BARTHES DALAM IKLAN ARAB عصائر (JUS) PADA BRAND KDD Sheila Rizka Awalia; Fatimatuzzahra Nasution; Sri Rizki Maulida Tanjung; Rafiza Azhar; Siti Mandala Putri Sagala
Jurnal Salome : Multidisipliner Keilmuan Vol. 2 No. 6 (2024): November
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze Arabic juice advertisement on KDD brand using Roland Barthes semiotic approach. This advertisement was chosen because it is able to create a strong message and touch consumers through the symbols contained in the visuals and text. Using Barthes' semiotic theory, which relies on the concepts of sign, denotation, and connotation, this research focuses on how the ad constructs meaning through the use of images, colors, and words. The analysis process involved identifying key signs in the ad, which were then associated with layers of emerging meanings, both direct (denotative) and deeper (connotative). The results show that KDD advertisements utilize cultural symbols and traditional values associated with freshness and product quality, which in turn strengthen the brand image in the eyes of consumers. The analysis also reveals how the ads manipulate hidden messages to form a more emotional understanding and bond consumers with the product. Overall, this research provides a deeper understanding of the use of semiotics in marketing strategies in the world of advertising.
Analisis Semiotika Teori Roland Barthers pada Iklan “ Al Baik” : Makna Visual Afriana Afriana; Fatimatuzzahra Nasution; Nuzul Hasby; Ahmad Zulfadli
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 6 (2024): Desember : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i6.1400

Abstract

This research aims to analyze the visual meaning in Al Baik advertisements on Instagram featuring food and beverages. Using Roland Barthes' semiotic approach, this research examines visual elements such as images, colors, text, and composition to understand the messages conveyed. The research method used is descriptive qualitative. The results show that the visual elements in Al Baik advertisements not only depict food products, but also convey cultural values such as national pride, warmth of tradition, and affordability. Instagram as a social media platform has proven effective in conveying these messages through attractive and meaningful visuals. This research reveals how modern advertising can serve as a promotional tool as well as a means of cultural communication that is relevant in the digital age.
Analisis Semiotika Roland Barthes pada Arsitektur Masjid Agung Sultan Thaf Sinar Basarsyah di Lubuk Pakam Alifia Zahra Shafira; Fatimatuzzahra Nasution; Yenny Haidar Naburju; Rizqa Karima; Isfira Ainy
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 6 (2024): Desember : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i6.1403

Abstract

This research examines the meaning of architecture and ornaments in the Sultan Thaf Sinar Basarsyah Grand Mosque in Lubuk Pakam, Deli Serdang using Roland Barthes' semiotic approach. Using a qualitative research method, this study analyzes the denotation, connotation, and mythical meanings of various architectural elements of the mosque such as building form, interior space, color, and ornaments such as windows, mihrab, doors, calligraphy, and drum. The results show that the design of this mosque combines elements of local culture from three tribes (Karo, Simalungun, and Malay) with typical Middle Eastern ornaments. The unique shape of the dome depicts the hijaiyah letters that form the lafaz Allah, while the choice of colors and ornaments reflects the effort to unite the diversity of local cultures. The mosque, which was built on an area of 16,307 square meters, not only functions as a place of worship but also as a center of Muslim activities that spread the values of brotherhood, love, unity and harmony.
Analisis Makna Di Balik Poster Film Alephia 2053 /٢٠٥٣ اليفيا/ : Kajian Semiotika John Fiske Maysaroh, Siti; Fatimatuzzahra Nasution; Dzikri Alhamda Siregar; Satria Kurniawan; Balqis Azzahra
Gudang Jurnal Multidisiplin Ilmu Vol. 2 No. 12 (2024): GJMI - DESEMBER
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v2i12.1105

Abstract

Penelitian ini bertujuan untuk menganalisis makna visual dalam poster film Alephia 2053 /٢٠٥٣ اليفيا/ menggunakan pendekatan semiotika John Fiske. Pendekatan ini membagi analisis ke dalam tiga level, yaitu realitas, representasi, dan ideologi, untuk mengidentifikasi bagaimana elemen visual dalam poster mencerminkan tema perlawanan, kekuasaan, dan perjuangan melawan otoritarianisme. Penelitian menggunakan metode kualitatif dengan pendekatan analisis semiotika, yang mencakup pengumpulan data berupa elemen visual dalam poster dan literatur pendukung teori semiotika. Data dianalisis melalui tahapan deskripsi visual, interpretasi tanda berdasarkan level semiotika, serta penafsiran makna dalam konteks sosial, budaya, dan politik. Hasil penelitian menunjukkan bahwa pada level realitas, elemen visual seperti ekspresi wajah, warna, dan latar belakang mencerminkan suasana distopia dan ketegangan politik. Pada level representasi, analisis berfokus pada simbol kekuasaan dan perlawanan yang diekspresikan melalui komposisi visual, penempatan karakter, dan gaya ilustrasi. Sementara itu, pada level ideologi, poster menggambarkan konflik antara individu dan sistem otoriter dalam kerangka perlawanan terhadap ketidakadilan sosial. Penelitian ini memberikan wawasan tentang bagaimana poster film dapat menjadi media komunikasi visual yang efektif untuk menyampaikan kritik sosial dan ideologi.
ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN COCA-COLA CHANGE HAS A TASTE - كوكا كولا- للتغييرطعم/ COCA-COLA LITTUGAIRI AT- TA’AM Shela Putri, Fadillah; Nasution, Fatimatuzzahra; Nabila, Aisyah; Ramadani, Wahyu; Ritonga, Aulya Raudhoh
Diwan: Jurnal Bahasa dan Sastra Arab Vol. 16 No. 2 (2024)
Publisher : Jurusan Bahasa dan Sastra Arab Fakultas Adab dan Humaniora UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/diwan.v16i2.1567

Abstract

This study aims to analyze the Coca-Cola Change Has a Taste advertisement using Roland Barthes' semiotic approach, with the objective of uncovering the denotative, connotative, and mythical meanings within the advertisement. This research is based on the phenomenon of advertisements not merely functioning as promotional tools but also serving as communication media that convey social and cultural messages. The one-minute-and-six-second advertisement, published on YouTube by Coca-Cola Middle East, presents a narrative that represents social issues in the context of Middle Eastern culture. The study employs a qualitative approach with a descriptive method, aiming to systematically describe the visual elements, text, and monologue. The data were analyzed using Roland Barthes' semiotic theory, which involves the stages of sign identification, meaning classification, and cultural context interpretation. The findings reveal that, at the denotative level, the advertisement depicts scenes reflecting daily routines, such as a father teaching his daughter to drive, set against a desert backdrop with traditional cultural elements. At the connotative level, the advertisement emphasizes messages of social transformation, particularly women's empowerment, along with symbols of a modern lifestyle. At the mythical level, the narrative conveys the integration of tradition and modernity, aligning with the vision of social transformation promoted by Saudi Arabia's Vision 2030. The study concludes that the Coca-Cola Change Has a Taste advertisement not only promotes the product but also constructs a narrative that reflects social change and the relationship between globalization and local identity.
Co-Authors Afriana Afriana Ahmad Zulfadli Alifia Zahra Shafira Balqis Azzahra Dzikri Alhamda Siregar Isfira Ainy Lubis, Andi Pratama Nabila, Aisyah Nuzul Hasby Rafiza Azhar Ramadani, Wahyu Ritonga, Aulya Raudhoh Rizqa Karima Satria Kurniawan Sheila Rizka Awalia Shela Putri, Fadillah Siti Mandala Putri Sagala Siti Maysaroh Sri Rizki Maulida Tanjung Yenny Haidar Naburju