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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo AkMen JURNAL ILMIAH JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Kepariwisataan ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING GREENOMIKA Synergy and Society Service BJHTCR
Artana, I Wayan Arta
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : AkMen JURNAL ILMIAH

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MANAJEMEN STRATEGIS PENGEMBANGAN DESA WISATA TARO DI KABUPATEN GIANYAR Artana, I Wayan Arta; Mau, Yesarela Pandu
AkMen JURNAL ILMIAH Vol. 22 No. 2 (2025): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v22i2.5332

Abstract

This study aims to analyze the development strategy of Taro Village in Gianyar Regency as a cultural and ecotourism-based tourist village. Taro Village has unique tourism potential, such as Balinese Hindu cultural attractions, the spiritual site of Pura Gunung Raung, and elephant conservation areas. However, inadequate management, low human resource capacity, weak digital promotion, and a non-transparent financial system are the main challenges. This study employs a qualitative descriptive approach through in-depth interviews, participatory observation, and documentation. A SWOT analysis is used to identify internal and external factors, which are then formulated into four strategies: S-O, W-O, S-T, and W-T. The research findings indicate that the S-O strategy can enhance tourism appeal by leveraging government policy support and digital technology. The W-O strategy emphasizes institutional training and mentoring. The S-T strategy is aimed at restoring the village's image through cultural promotion, while the W-T strategy focuses on institutional governance and transparency. This study concludes that the development of Taro Village requires participatory and collaborative strategic planning among stakeholders to make the village a sustainable flagship destination in Bali.
Co-Authors Antari, Ni Luh Sili Ariawan, I Wayan Adi Putra I Made Aditya Wardana I Nengah Aristana Komang Krishna Yogantara Mahmudi Mahmudi Mau, Daniel Pandu Mau, Yesarela Pandu Otje Herman Wibowo Rizal Kurniansah Yasa, I Wayan Dita Yunitasari, Ni Made Dwi