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Enhancing Competitiveness of Indonesian Culinary SMEs: The Role of Entrepreneurial Networks, Entrepreneurial Bricolage, and Frugal Innovation Alamanda, Dini Turipanam; Anggadwita, Grisna; Profityo, Werda Bagus Profityo Bagus; Kurniati, Dinar Mariam
Signifikan: Jurnal Ilmu Ekonomi Vol 13, No 2 (2024)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v13i2.41206

Research Originality: This study comprehensively analyzes entrepreneurial networks, bricolage, and frugal innovation within the context of Indonesian culinary SMEs.Research Objectives: This study explores how entrepreneurial networks, entrepreneurial bricolage, and frugal innovation contribute to improving the competitiveness of SMEs in Indonesia's culinary sector.Research Methods: Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with a total of 100 culinary SMEs across various regions of Indonesia.Empirical Results: This study reveals that while entrepreneurial networks do not directly impact competitiveness, they play a crucial role in fostering entrepreneurial bricolage and frugal innovation. These two constructs, in turn, significantly enhance the competitiveness of SMEs.Implications: This research provides insights on how SMEs in emerging economies can harness resourcefulness and innovation to sustain growth and competitiveness.JEL Classification: L14, L26, O31, O32

The Emotional Pathways Linking Mindfulness and Impulsive Buying Among Young Women Makeup Enthusiasts Aulia, Sendi; Alamanda, Dini Turipanam; Anggadwita, Grisna; Kurniati, Dinar Mariam
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.09

In the digital era, the rise of social media marketing exposes young women to cosmetic advertisements, often triggering impulsive purchases. This study aims to explore the psychological and social factors influencing impulsive buying, focusing on how mindfulness affects beauty product purchases among young Indonesian women. Using a quantitative survey approach, data were collected from 321 Indonesian women aged 13–24 who use cosmetics. A non-probability sampling method was applied, and validity and reliability tests were conducted. Data analysis employed the Structural Equation Modelling (SEM) approach using IBM AMOS 26.0. Findings indicate that mindfulness does not directly influence impulsive buying but operates through fear of negative evaluation (FNE) and emotional intelligence (EI) as mediators. Mindfulness reduces impulsive purchases by lowering FNE, while EI has a significant negative effect on impulsive buying. This study underscores the importance of ethical marketing in the cosmetics industry, advocating for consumer education to curb impulsive spending and foster brand loyalty. Additionally, it highlights the need for emotional intelligence training to help young consumers make informed decisions. By revealing the indirect role of mindfulness through FNE and EI, this study contributes novel insights to the literature on adolescent women’s consumer behavior in Indonesia.

Enhancing Competitiveness of Indonesian Culinary SMEs: The Role of Entrepreneurial Networks, Entrepreneurial Bricolage, and Frugal Innovation Alamanda, Dini Turipanam; Anggadwita, Grisna; Profityo, Werda Bagus Profityo Bagus; Kurniati, Dinar Mariam
Signifikan: Jurnal Ilmu Ekonomi Vol. 13 No. 2 (2024)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v13i2.41206

Research Originality: This study comprehensively analyzes entrepreneurial networks, bricolage, and frugal innovation within the context of Indonesian culinary SMEs.Research Objectives: This study explores how entrepreneurial networks, entrepreneurial bricolage, and frugal innovation contribute to improving the competitiveness of SMEs in Indonesia's culinary sector.Research Methods: Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with a total of 100 culinary SMEs across various regions of Indonesia.Empirical Results: This study reveals that while entrepreneurial networks do not directly impact competitiveness, they play a crucial role in fostering entrepreneurial bricolage and frugal innovation. These two constructs, in turn, significantly enhance the competitiveness of SMEs.Implications: This research provides insights on how SMEs in emerging economies can harness resourcefulness and innovation to sustain growth and competitiveness.JEL Classification: L14, L26, O31, O32

E-WOM In Urban Community Support Ariculture: Impact Of Customer Experience, Knowledge, And Involvement Utami, Hesty Nurul; Arini, Resti; Perdana, Tomy; Wiyono, Sulistyodewi Nur; Alamanda, Dini Turipanam; Kurniati, Dinar Mariam
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.25719

The demand for organic vegetables is continuously increasing to support healthy lifestyles that more people follow. Digital technology has facilitated this product marketing to serve a larger market, including agri-food marketing using social media that explicitly targets online communities. The growing participation in Community-Supported Agriculture (CSA) as an agricultural product direct selling initiative in Indonesia highlights the necessity to examine how customer experience, knowledge, and involvement stimulate electronic word-of-mouth (E-WOM) as a powerful promotion tool that consists of peer opinions and experiences aiming to foster sustainable consumer engagement and market expansion. This study aims to determine the effect of customer experience, product knowledge, and customer involvement on E-WoM on organic vegetable customers at an urban CSA in Bandung City that sells organic vegetables. The research employed a quantitative method with the Structural Equation Model – Partial Least Square (SEM-PLS). We sampled 60 respondents of the urban CSA customers. The results show that customer experience, product knowledge, and customer involvement significantly influence E-WoM. The research provides theoretical implications for consumer perceptions, engagement, and decision-making in shaping E-WoM impact, including practical implications on marketing organic products in online communities that support urban agricultural practices related to enhancing consumer trust, attracting new members, and promoting the sustainability of urban community-supported agriculture initiatives.

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